Johor to tap into history, culture for tourism boost
Tourism Johor director Mohammad Nazrul Abd Rahim said that, in conjunction with the Visit Johor 2026 campaign, various initiatives and promotions will be implemented comprehensively to showcase Johor's wealth of historical sites, performing arts and traditional culture.
'Among the locations with potential to be highlighted is the JKR Barracks in Parit Sulong, now known as the Parit Sulong Gallery.
'It functions as a mini museum and once served as a 'silent witness' to fierce battles between Allied (Commonwealth) and Japanese forces during World War II,' he told Bernama during the Yok Ronda BP programme here yesterday.
He said this site also commemorates an important incident in the nation's history, as it was the final battlefield before Japanese troops invaded Singapore and took control of Malaya at the time.
According to Mohammad Nazrul, in addition to its historical richness, Johor is also home to various forms of performing arts and cultural traditions, such as ghazal and the craft of gambus making, which are increasingly unfamiliar to the younger generation.
'We will continue to elevate these cultural arts as part of our tourism products. Tourism Johor will also collaborate with other agencies, including the Johor Heritage Foundation, to ensure the success of these efforts,' he said.
In addition, various small and medium enterprise products, such as kerepek and traditional snacks, will also be promoted as tourist attractions throughout the campaign.
Mohammad Nazrul stated that efforts to promote Johor's historical heritage, arts, and culture will not end after the Visit Johor 2026 campaign but will continue as part of the state government's long-term agenda.
Johor Mentri Besar Datuk Onn Hafiz Ghazi has announced a target of 12 million domestic and international tourist arrivals and tourism revenue of RM42bil next year.
The state government has also allocated RM116.35mil to upgrade public facilities and enhance tourist attractions in support of the campaign.
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