Kalimat Foundation raises AED 135,000 to support children in Gaza

Sharjah 24

16-06-2025

Amna Al Mazmi, Director of Kalimat Foundation, emphasised the campaign's purpose saying, 'The overwhelming response to 'Stitching Hope for Gaza' has been deeply moving. This campaign was created through a desire to offer urgent support and express unwavering solidarity with the children of Gaza during unimaginably difficult times. By weaving the rich tapestry of Palestinian heritage into products that people could embrace, we created a powerful channel for compassion. We extend our deepest gratitude to every individual who purchased an item, and to our incredible partners who helped share this message of hope so widely. This is solidarity in action.'
Cultural expression and humanitarian action
The 'Stitching Hope for Gaza' campaign was a heartfelt fusion of cultural expression and humanitarian action, launched as a gesture of solidarity with the people of Gaza, particularly the children enduring the devastating impact of the ongoing war. Through a special merchandise line deeply inspired by heritage, the collection celebrated the beauty and symbolism of Palestinian culture, prominently featuring the revered keffiyeh pattern and the intricate artistry of traditional Palestinian embroidery (Tatreez).
The collection featured a diverse range of items, including stylish t-shirts, handbags, leather and fabric wallets, and scarves. It also included a collection of stationery such as notebooks, stickers, pen holders, and collectible pins. Receiving incredible public support, Over 2,000 items were purchased throughout the campaign, and each piece served as a symbol of compassion, with all proceeds directly supporting critical aid for affected children through the Emirates Red Crescent.
Collaboration and support
The campaign's reach and success were extended through the generous collaboration and support of key institutions and venues across Sharjah and beyond. Partners including Sharjah Research, Technology and Innovation Park (SRTIP); Majid Al Futtaim shopping centres; the Sikka Art Fair; Sharjah's renowned book fairs; and the American University of Sharjah (AUS) played crucial roles by hosting or showcasing the merchandise line. The initiative culminated in a special community event at the Racks Board Game Café (AUS Branch), held in partnership with the AUS Palestinian Club.
The proceeds of 'Stitching Hope for Gaza' powerfully underscores Kalimat Foundation's commitment to leveraging culture and community engagement for humanitarian impact. The Foundation remains dedicated to supporting vulnerable children through access to books and knowledge, and will continue its mission to provide hope and essential support to children in need worldwide.