
‘Sexy' Korean-American fried chicken restaurant has a deeper message for diners
He brands Coqodaq, which opened in 2024, as a 'cathedral of fried chicken', with its churchlike design, 1,000-person-plus nightly waiting list, viral caviar-topped nuggets, and a champagne menu that Kim boasts is the longest in the US.
While these features get customers through the door, Kim hopes that what sticks most is a focus on delivering more environmentally friendly meals.
'When they see that environmental causes are a part of this sexy, successful restaurant, it starts to create a little more interest – an initiation to learn more,' Kim said at the recent Bloomberg Green Seattle conference in the US.
Simon Kim is the founder and chief executive officer of Gracious Hospitality Management. Photo: Cote
Coqodaq's chicken is from a regenerative Amish farm in the state of Pennsylvania that produces certified humane, pasture-raised birds. The 150-seat restaurant uses cultured oil from Zero Acre Farms, which touts its product as delivering vastly lower emissions than typical alternatives, along with reduced water consumption and land use.
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