You can now read the US Coast Guard's report about the Titan submersible implosion.
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AI In Corporate Travel: Where It Does And Doesn't Belong
Amiad Solomon is the CEO and Founder of HQ, a leading platform for corporate ground transportation. If there's one truth about AI in 2025, it's this: Just because you can use it, doesn't mean you should. I've spent the better part of the last decade working at the intersection of enterprise travel, mobility and technology. In that time, I've seen AI evolve from back-end automation to a front-line interface. When it comes to business travel, where experiences need to be seamless, policy-compliant and scalable, AI has real potential. But it has to be applied thoughtfully. Here's where AI adds value in enterprise-grade travel, and where it doesn't. Where AI Belongs The best user interface is the one you don't have to learn. AI can be that interface. With natural language capabilities, travelers and admins alike can simply talk to the system. 'I need a ride from the office to the airport at 3 p.m. tomorrow.' That's it. No dropdowns, no filters, no hunt for the right screen. This kind of frictionless interaction is a game-changer for users who don't use a platform every day. AI should get things done. Picture this: A travel manager wants a list of all rides last quarter that exceeded budget or violated policy. There's no single report for that. But AI can act as an agent, pulling relevant data, filtering it and presenting a clear summary. No need to click through five dashboards or submit a help ticket. It's about turning AI into a partner that understands your goal and works step by step to achieve it. AI is exceptional at spotting patterns, and just as good at finding anomalies. In large enterprise travel programs, it can flag outliers before they become costly problems: • Unusual route pricing • Repeated policy violations in a specific region • Booking behaviors that hint at inefficiencies or even misuse These small signals, multiplied across hundreds or thousands of travelers, can have a big impact on cost control, compliance and traveler satisfaction. Where AI Doesn't Belong AI should never replace good design, sound logic or human empathy. Sometimes the best solution is a well-placed button. For tasks like selecting a ride time, viewing upcoming trips or approving a booking, a clean and intuitive UI beats AI every time. If users know exactly what they want, don't force them to 'converse' with the system to get there. If a problem can be solved witha simple design, don't layer AI on top of it. That's just complexity for complexity's sake. AI has a tendency to helpful. That's not always a good thing. Autofilling destinations, rerouting without approval or suggesting actions users didn't ask for—these things may seem efficient, but they often frustrate users and erode trust. The rule of thumb: If AI is guessing, it better be transparent and easily correctable. This one's critical: AI is not a replacement for human help, especially in high-stakes travel moments. When a ride doesn't show up, or an executive is stranded at the airport at midnight, no one wants to 'talk to a bot.' They want a human who understands urgency, context and consequences. AI can triage, support and even predict issues. But it should always escalate when necessary. In enterprise settings, explainability isn't a feature; it's a requirement. Users need to know why a certain car was booked, why a ride was rejected or why their preferred option wasn't available. They also need the ability to override or adjust. AI that hides its logic or removes control isn't just frustrating: It's a liability. Designing For The Enterprise Buyer Enterprise travel isn't one-size-fits-all. To build an AI-powered product that works for real companies, you need to think like an enterprise buyer. And that means flexibility, accountability and alignment with how large organizations operate. Admins, travelers and travel managers don't need the same interface or features. AI should adapt to each role: • Travelers need simplicity and clarity. • Travel managers need control and insight. • Admins need visibility across users, departments and policies. AI-powered platforms must work seamlessly with the rest of the tech stack: • HRIS for user roles and permissions • Expense platforms for automatic reconciliation • Calendars for contextual booking and scheduling Disconnected systems drain productivity. AI should help stitch them together. What works for a startup won't work for a global enterprise and vice versa. AI should adjust to organizational complexity: region-specific rules, policy tiers, approval workflows and cost centers. Flexibility at scale is what separates enterprise-grade products from consumer apps with AI layered on top. Enterprise buyers ask tough questions about data. Make sure AI usage respects local and global regulations, from GDPR to company-specific compliance standards. AI needs to be secure, auditable and aligned with enterprise risk frameworks. Real AI, Not Buzzwords Let's be honest, AI is everywhere right now, and not all of it is real. The key is to focus on measurable value. Before launching a new AI feature, ask: • Does it save time for users? • Does it improve booking compliance? • Does it reduce manual intervention or support volume? If the answer is unclear, the feature might not be ready. Enterprise travel teams want results they can measure. • Time saved per booking • Percentage of in-policy bookings • Reduction in support tickets • Improved traveler satisfaction scores These are the KPIs that matter more than 'we added AI.' Final Thought AI can transform business travel, but only if it's implemented with precision, empathy and a deep understanding of enterprise needs. The smartest AI features are often the ones that feel invisible to the user. They surface when needed, stay out of the way when not and always work in service of making the experience simpler, safer and more cost-effective for everyone involved. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
