Kayan Egypt Launches All-New CUPRA Terramar Locally

Economic Key

10-04-2025

Kayan Egypt, the official importer of CUPRA vehicles in Egypt, has announced the arrival of the all-new CUPRA Terramar.
The new model aims to claim the top spot in the premium compact SUV class by proving that sporty design, state-of-the-art innovations, luxurious amenities, and exhilarating performance can mix.
Combining Spanish emotional design with German engineering, the all-new Terramar is designed for modern families and active young individuals who demand vehicles as dynamic as their lifestyles.
First unveiled in September 2024, CUPRA Terramar's name means in Spanish the meeting point of land and sea, embodying the perfect blend of the earth's ruggedness with the sea's fluidity.
Visually, the CUPRA Terramar adopts the brand's latest design language, featuring a striking 'shark nose' front end and an aggressive, long bonnet that exudes strength and ferocity from every angle. Other exterior highlights include the LED Ultra Matrix headlights,19-inch alloy wheels (Cosmic Cooper or Spectrum Silver), full-width, 3D infinite rear LED lights with an illuminated CUPRA logo, dark tinted windows, an aggressive rear diffuser flanked by faux exhausts, and a sporty roof spoiler, to name but a few. Customers can also choose from eight different colors, including three new shades: Fiord Blue, Cosmos Blue, and Dark Void.
Slotting above the CUPRA Formentor, the all-new Terramar is 4,519 mm long, 1,863 mm wide, and 1,584 mm tall, with a 2,681 mm long wheelbase. These dimensions are more than enough to support five seats. The premium compact SUV is available in the local market in two trim levels: Terramar Impulse and Terramar Control.
While the exterior styling looks more aggressive and bolder, drivers will be greeted by soft-padded surfaces and high-quality materials inside. The driver-oriented cockpit features a standard 10.25-inch digital instrument cluster (CUPRA Digital Cockpit), along with a standard 12.9-inch infotainment with an illuminated touch slider for intuitive interaction. If you're an audiophile, you'll love the 12-speaker sound system developed in collaboration with Sennheiser Mobility, delivering an impressive 365 watts for an immersive audio experience. Other key interior amenities include bucked seats with genuine leather upholstery, heated, power-adjustable front seats with a memory function, three-zone Climatronic with an air conditioning control panel at the rear, interior ambient lighting, a Skyline panoramic sunroof, and a heated, leather-wrapped steering wheel with shift paddles (Triptonic). An electric tailgate with a virtual pedal, wireless phone charging, a head-up display, a black interior roof, a 360-degree camera system consisting of front and rear cameras in addition to two side cameras, front and rear parking sensors with the Park Distance Control, and illuminated scuff plates, are also among the luxurious features. In terms of practicality, the all-new CUPRA Terramar supersedes its compact SUV rivals, offering more overall headroom and legroom. It has a luggage capacity of 540 liters.
On the safety front, the all-new Terramar features a plethora of high-tech assistant systems and safety features, including cruise control, a speed limiter, a tire pressure monitoring system, a visual and acoustic seat belt reminder, a driver alert system and driving monitoring, with 7 airbags as front airbags for the driver and passenger, curtain airbags, and a driver knee airbag.
On this occasion, Mr. Karim Naggar, Chairman of Kayan Egypt, said: 'We are delighted to launch the all-new CUPRA Terramar for the first time in Egypt. We have great confidence in the Egyptian market, which is why we plan to increase our investments in the near future. We also have an ambitious plan to expand the CUPRA brand's network of distributors and service centers nationwide. In addition to launching the Terramar today, we will introduce two more CUPRA models in 2025, solidifying our position in the market through the diversity of the Spanish brand's lineup.'
Mr. Joseph Moneir, CUPRA Brand Director at Kayan Egypt, added: 'The all-new CUPRA Terramar is set to dominate the premium compact SUV segment, redefining customer expectations with its sleek, athletic design, state-of-the-art technology, luxurious amenities, and, above all, an exceptionally competitive price point.'
Setting a new standard in the local market, the CUPRA Terramar is the first premium SUV in its segment and price category to feature the Dynamic Chassis Control (DCC) system. This cutting-edge technology adjusts suspension settings in real time, ensuring optimal ride comfort and handling precision regardless of road conditions. the range-topping Terramar Control features an electrically controlled shock-absorbing system, In addition to the standard Progressive Steering system in all trims, which maximizes agility and gives the driver control and feedback.
Under the hood, the all-new CUPRA Terramar is powered by a potent 1.4-liter TSI turbocharged engine delivering 150 hp and 250 Nm of torque. Coupled with a seven-speed double-clutch automatic transmission (DSG) sending power to the front wheels, the four-cylinder mill enables the premium compact SUV to go from zero to 100 km/h in 9.3 seconds before hitting a top speed of 205 km/h.
As for the all-new CUPRA Terramar Impulse trim price tag at L.E. 2,449,00
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