The World's Best Sauvignon Blanc Wine—According To The 2025 Decanter
Six Sauvignon Blanc wines took top honors at the 2025 Decanter World Wine Awards. One wine was awarded Best in Show, and five received Gold Medals, each scoring 96/100 points. The DWWA is the largest wine competition globally and is considered one of the most prestigious in the world. Over 18,000 wines were entered in the recently completed 2025 judging. Here is a brief overview and tasting note for each of these wines.
Domaine Landrat‑Guyollot is based in Pouilly-sur-Loire, on the eastern side of the Loire Valley. A boutique operation, they specialize in two premium cuvées. Gemme de Feu is produced from flinty soils, and Gemme Océane comes from calcareous-clay sites near the river. Their aim is a pure expression of terroir, with minimal oak and stainless-steel aging. It was the highest-rated Sauvignon Blanc wine and was awarded Best in Show in the category.
The wine exhibits floral and fruity aromas of orange blossom and white flowers, complemented by notes of grapefruit, green apple, and gooseberry, with a subtle hint of smoke and flint. It's smooth and silky on the palate, with a pronounced acidity and intense flavors of ripe grapefruit, citrus zest, and a flinty minerality. The finish is long and brisk, with lingering citrus notes and a chalky minerality.
Château de Tracy is one of the oldest Pouilly‑Fumé domaines. It's located on the banks of the Loire. Renowned for distinctive smoky, flinty Sauvignon Blancs that reflect the silex-rich soils and cooler microclimate of the appellation.
The wine features aromas of pear, apple, and grapefruit, with an underlying note of gunflint and white floral notes. It's medium-bodied and savory on the palate, with brisk acidity, showcasing flavors of citrus fruit framed by a tangy, flinty, and mineral core. The finish is long and refreshing with smoky accents, lingering salinity, and a chalky minerality.
Vineyards of Sauvignon Blanc in Eppan municipality of South Tirol, Italy. getty
Founded by Markus Prackwieser in Alto Adige/Südtirol, Gump Hof is known for terroir-driven whites. The Praesulis sits near Tramin, at elevations of 1,000 feet or higher, thriving on mountain soils of dolomitic limestone and metamorphic soils.
The wine exhibits notes of citrus, green apple, peach, and herbaceous flavors, complemented by a delicate minerality. It's fruity on the palate, with crisp acidity and a persistent minerality, showcasing flavors of orchard fruit and citrus zest. The finish is long, slightly resinous, with lingering stone-fruit freshness. Rapaura Springs, Rohe Rapaura, Sauvignon Blanc, 2024, Marlborough, New Zealand, 14% ABV, 750 ml. $11
Rapura Springs is a family-run winery in Rapaura, Marlborough—New Zealand's premium Sauvignon producing region. It's known for juicy, expressive whites that channel classic Marlborough herb, melon, and passionfruit characters.
The wine exhibits pronounced aromas of passion fruit, ripe melon, citrus, and fresh-cut grass. The palate features a brisk acidity, showcasing tropical fruit flavors of mango and passionfruit, accompanied by layered crisp green apple and herbal tones. The finish is long and refreshing with lingering notes of tropical fruits and citrus zest. Durbanville Hills, The Tangram, 2023 Durbanville, Cape Town, South Africa, 14.12% ABV, 750 ml. $12
Durbanville Hills is a pioneering estate near Cape Town, specializing in cool-climate whites produced from ancient shale and decomposed granitic soils. 'The Tangram' is their signature Sauvignon Blanc cuvée.
The wine features aromas of citrus zest, green fig, gooseberry, and hints of herb and wet stone minerality. It's crisp and layered on the palate with a crisp acidity showcasing flavors of lime, pear, grapefruit, accompanied by a stony minerality. The finish is long and elegant, with lingering saline and tangy lemon notes. Clos du Val, 2023 Estate Sauvignon Blanc, Yountville, California, USA, 13.6% ABV, 750 ml. $75.
Clos du Val, founded in 1972, is a cornerstone Napa Valley estate in Yountville. It was the top-ranked American Sauvignon Blanc wine at the 2025 DWWA. Its white wines emphasize balance and food friendliness, pairing well with a wide assortment of foods. The fruit comes from well-drained gravel and alluvial soils.
The wine features aromas of ripe pear, melon, honeydew, and fresh citrus zest. It's fruity on the palate, with a touch of minerality and brisk acidity, showcasing flavors of ripe orchard fruit layered with lemon-lime notes and subtle herbal hints. The finish is long and crisp with a touch of minerality and lingering citrus peel.
These selections showcase how Sauvignon Blanc adapts and thrives across diverse climates, both cool and warm, and soils—from the flinty terroirs of the Loire and Italy's alpine foothills to Cape Town's cool shale and California's gravel beds. Each wine brings a distinct expression of acidity, aroma, and finish, offering a global tasting tour of this increasingly popular grape varietal. More From Forbes Forbes The Top American Wines, According To The Decanter World Wine Awards By Joseph V Micallef Forbes The Best New Zealand Sauvignon Blanc Wines, According To The Top Wine Competitions By Joseph V Micallef Forbes The Best California Sauvignon Blanc Wines, According To The Top Wine Competitions By Joseph V Micallef
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
4 hours ago
- Yahoo
He's the 'Clark Kent of pommel horse': Stephen Nedoroscik on Rubik's Cube, math videos and his nightly 700-calorie ice cream bowls
'I love a challenge.' The glasses. The contemplative breaks with his eyes closed. The one-armed spins. There's a reason why U.S. gymnast Stephen Nedoroscik emerged from the 2024 Paris Olympics with two bronze medals and a new nickname: 'Clark Kent of pommel horse.' Nedoroscik parlayed his popularity into a stint competing on Dancing With the Stars, in which he placed fourth. Touring with the show hasn't given his body much of a break, he says during our conversation for Yahoo's OT Diaries. 'As gymnasts, we always say that if you take a week off, it's going to take a month to get back in shape,' Nedoroscik tells me. 'So, taking nine months off was quite a hurdle for me. I was scared of taking that time off.' This, after all, is a guy who likes to keep his body and brain busy — the latter with math videos and Rubik's Cubes. But as he gears up for gymnastics competitions again, the bespectacled breakout star of Paris is feeling pretty good. Here's what he says about dancing, keeping his mind sharp and using ice cream to keep his weight up. What a whirlwind of a year it's been for you! After getting bronze in the Olympics, you finished fourth on . Why was that show something you wanted to pursue? It was a sort of victory lap for my success at the Olympics. So I thought to myself, I've earned this time off to dance and travel the country. One of the things that Dancing With the Stars did for me was show me that I can be confident and comfortable in environments that are not meant to be comfortable. Being able to dance in front of millions of people, a sport that I have never done before, really raised my confidence level. Not only from a viewership standpoint of people watching me while I'm working on this craft, but also from the standpoint of competition: being in the zone, staying present and being able to execute certain things that are hard for me. So I do think that it has definitely increased my confidence, and I'm hoping to be able to show that off [in gymnastics] on the world stage soon. The training is notoriously pretty rigorous. What impact would you say it had on your body? Dancing With the Stars demands a lot out of your body, and we were dancing every day for a minimum of four hours. Toward the end, we were doing eight-hour days of dance, so throughout the whole process, I stayed in shape. Not only was I working cardio, but with the lifts that we were doing, I actually gained muscle mass in my arms and legs, which was amazing to me. One of the best things about dancing was that I didn't have to support too much on my elbows or wrists. On the pommel horse, that's where we get injured. So being able to let those body parts relax a little bit was awesome. After dancing for nine months, my wrists are feeling great, and my elbows are feeling a little bit better. Were you keeping up any other fitness routines during that time? I don't usually do a whole lot of running or weightlifting or anything like that. In fact, the only thing that I really did during the Dancing With the Stars tour to stay in gymnastic shape was during our stretching sessions. I would do a few flairs, hit a couple of planches, do my minute hold of a handstand … just making sure that I was hitting those gymnastics basic conditioning elements. So that way, when I came back to the sport, I'd be feeling pretty good. I've returned to [gymnastics] training as of [May], and now that I'm back to the sport, I'm realizing that maybe the stigma around taking time off isn't true. Maybe we can take a little more time off for our bodies. Honestly, my body's feeling a lot better than it was a year ago. I'm training five days a week, slowly getting back all the skills that I was training a year ago. In fact, I'm actually pretty far ahead of where I estimated myself to be. I'll be competing this summer in August at the U.S. Championships. Gymnastics also seems to be a very mental sport. Did the time away from it feel like a reset for your mind? A year ago, I was struggling in the gym as I was chasing that Olympic dream. So over these last nine months, I've just processed a lot of feelings that I've had regarding the Olympics and the whole process leading up to it. I'm reframing it in my head and trying to keep a positive mentality, so that I can gear up for the competition this summer and hopefully the world championships in the fall. As if that wasn't enough, you've also been competing in chess and Rubik's Cube… I'm kind of like a mouse running around on that thing that spins. I feel like I can't stop. So even when I'm not doing gymnastics, I move on to my other hobbies, like Rubik's Cube or chess or video games. I always have hobbies and things that take a really long time to get better at. That's kind of what I love. Pommel horse is the same way. Chasing those marginal gains and taking years to see the progress. That's just the type of guy I am; I love a challenge. They all take a lot of focus, right? In all my hobbies, there's this aspect of staying focused and locked in to what you're doing. It's one of those skills that's transferable in almost everything, and it's gotten me a lot throughout my life. Do you have a specific approach to fueling your body or resting that allows you to stay on top of all of these physical and mental challenges? For the most part, I'm very relaxed when it comes to nutrition. … I need to make sure to get enough calories, but I never really concern myself with where those calories come from. It's kind of well-known that I eat a lot of ice cream, because I struggle to get enough in me throughout the day to not lose weight. So every night I have a 700-calorie bowl of ice cream. Sleep is another thing that I struggle with. Like I said, I keep spinning, I keep moving, and that is a problem for me when I'm trying to settle down for bed — especially when I wake up at 7 a.m. every morning for my workout. After the tour, I had to do a whole readjustment to what my schedule looked like so that I could sleep on time. I would say right now I'm averaging around seven hours of sleep a night, which isn't where I want to be. But I'm slowly chipping away at getting to bed closer and closer to the time that I'm projected to. Is there ever a time when you're doing nothing? What does an actual day off from training, dancing or cubing look like for you? I'm a pretty calm, laid-back dude. I love to just stay at home, whether that's watching a TV show or playing a video game with [my girlfriend] Tess or one of my best friends. It's kind of the day that I take for myself to sort of just charge back up for this next upcoming week. That's good to hear! Let's wrap up with a round of rapid-fire questions … Who is your No. 1 call when you have good news? That's always going to be my mom. Every time. What is your comfort watch? I love The Office. What is your guilty pleasure? It's not a guilty pleasure; it's a proud pleasure of mine: my big bowl of ice cream every night. What gives you the ick? Honestly, not a lot of things give me the ick. Actually, nothing comes to mind. Even if something is weird, I always think, Oh, that was different and kind of cool, I guess. What is something that you eat or drink every day? If I could eat a food for the rest of my life and guarantee my survival, it's going to be mint chocolate chip ice cream. One thing apart from ice cream that I always have is a lot of water. I drink, minimally, a gallon of water a day. What is your internet rabbit hole? Math videos on YouTube. It's my favorite thing ever. People will upload hour-and-a-half-long videos, and I can't wait to get home and watch the whole thing. I'll rewind it so I understand it, so sometimes it takes me three hours to get through. What is one go-to item that never leaves your bag? My inhaler because I have asthma. It's the one thing I will always triple-check I have. What song or album is your personal soundtrack right now? I've been rotating the Beatles a lot recently. What is a wellness trend that you swear by? I don't know any wellness trends. But I do snore, so maybe I should try mouth taping. Gymnastics aside, what are you best at? Cubing. I actually just broke my record last week, 7.86 seconds. What is a skill or hobby that you're trying to get good at? One of the video games I play, Rocket League. I have a lot of hours and experience and years in it. I want to get better at it, and overall, I just want to rank higher. This conversation has been edited for length and clarity. Solve the daily Crossword
Yahoo
5 hours ago
- Yahoo
He's the 'Clark Kent of pommel horse': Stephen Nedoroscik on Rubik's Cube, math videos and his nightly 700-calorie ice cream bowls
'I love a challenge.' The glasses. The contemplative breaks with his eyes closed. The one-armed spins. There's a reason why U.S. gymnast Stephen Nedoroscik emerged from the 2024 Paris Olympics with two bronze medals and a new nickname: 'Clark Kent of pommel horse.' Nedoroscik parlayed his popularity into a stint competing on Dancing With the Stars, in which he placed fourth. Touring with the show hasn't given his body much of a break, he says during our conversation for Yahoo's OT Diaries. 'As gymnasts, we always say that if you take a week off, it's going to take a month to get back in shape,' Nedoroscik tells me. 'So, taking nine months off was quite a hurdle for me. I was scared of taking that time off.' This, after all, is a guy who likes to keep his body and brain busy — the latter with math videos and Rubik's Cubes. But as he gears up for gymnastics competitions again, the bespectacled breakout star of Paris is feeling pretty good. Here's what he says about dancing, keeping his mind sharp and using ice cream to keep his weight up. What a whirlwind of a year it's been for you! After getting bronze in the Olympics, you finished fourth on . Why was that show something you wanted to pursue? It was a sort of victory lap for my success at the Olympics. So I thought to myself, I've earned this time off to dance and travel the country. One of the things that Dancing With the Stars did for me was show me that I can be confident and comfortable in environments that are not meant to be comfortable. Being able to dance in front of millions of people, a sport that I have never done before, really raised my confidence level. Not only from a viewership standpoint of people watching me while I'm working on this craft, but also from the standpoint of competition: being in the zone, staying present and being able to execute certain things that are hard for me. So I do think that it has definitely increased my confidence, and I'm hoping to be able to show that off [in gymnastics] on the world stage soon. The training is notoriously pretty rigorous. What impact would you say it had on your body? Dancing With the Stars demands a lot out of your body, and we were dancing every day for a minimum of four hours. Toward the end, we were doing eight-hour days of dance, so throughout the whole process, I stayed in shape. Not only was I working cardio, but with the lifts that we were doing, I actually gained muscle mass in my arms and legs, which was amazing to me. One of the best things about dancing was that I didn't have to support too much on my elbows or wrists. On the pommel horse, that's where we get injured. So being able to let those body parts relax a little bit was awesome. After dancing for nine months, my wrists are feeling great, and my elbows are feeling a little bit better. Were you keeping up any other fitness routines during that time? I don't usually do a whole lot of running or weightlifting or anything like that. In fact, the only thing that I really did during the Dancing With the Stars tour to stay in gymnastic shape was during our stretching sessions. I would do a few flairs, hit a couple of planches, do my minute hold of a handstand … just making sure that I was hitting those gymnastics basic conditioning elements. So that way, when I came back to the sport, I'd be feeling pretty good. I've returned to [gymnastics] training as of [May], and now that I'm back to the sport, I'm realizing that maybe the stigma around taking time off isn't true. Maybe we can take a little more time off for our bodies. Honestly, my body's feeling a lot better than it was a year ago. I'm training five days a week, slowly getting back all the skills that I was training a year ago. In fact, I'm actually pretty far ahead of where I estimated myself to be. I'll be competing this summer in August at the U.S. Championships. Gymnastics also seems to be a very mental sport. Did the time away from it feel like a reset for your mind? A year ago, I was struggling in the gym as I was chasing that Olympic dream. So over these last nine months, I've just processed a lot of feelings that I've had regarding the Olympics and the whole process leading up to it. I'm reframing it in my head and trying to keep a positive mentality, so that I can gear up for the competition this summer and hopefully the world championships in the fall. As if that wasn't enough, you've also been competing in chess and Rubik's Cube… I'm kind of like a mouse running around on that thing that spins. I feel like I can't stop. So even when I'm not doing gymnastics, I move on to my other hobbies, like Rubik's Cube or chess or video games. I always have hobbies and things that take a really long time to get better at. That's kind of what I love. Pommel horse is the same way. Chasing those marginal gains and taking years to see the progress. That's just the type of guy I am; I love a challenge. They all take a lot of focus, right? In all my hobbies, there's this aspect of staying focused and locked in to what you're doing. It's one of those skills that's transferable in almost everything, and it's gotten me a lot throughout my life. Do you have a specific approach to fueling your body or resting that allows you to stay on top of all of these physical and mental challenges? For the most part, I'm very relaxed when it comes to nutrition. … I need to make sure to get enough calories, but I never really concern myself with where those calories come from. It's kind of well-known that I eat a lot of ice cream, because I struggle to get enough in me throughout the day to not lose weight. So every night I have a 700-calorie bowl of ice cream. Sleep is another thing that I struggle with. Like I said, I keep spinning, I keep moving, and that is a problem for me when I'm trying to settle down for bed — especially when I wake up at 7 a.m. every morning for my workout. After the tour, I had to do a whole readjustment to what my schedule looked like so that I could sleep on time. I would say right now I'm averaging around seven hours of sleep a night, which isn't where I want to be. But I'm slowly chipping away at getting to bed closer and closer to the time that I'm projected to. Is there ever a time when you're doing nothing? What does an actual day off from training, dancing or cubing look like for you? I'm a pretty calm, laid-back dude. I love to just stay at home, whether that's watching a TV show or playing a video game with [my girlfriend] Tess or one of my best friends. It's kind of the day that I take for myself to sort of just charge back up for this next upcoming week. That's good to hear! Let's wrap up with a round of rapid-fire questions … Who is your No. 1 call when you have good news? That's always going to be my mom. Every time. What is your comfort watch? I love The Office. What is your guilty pleasure? It's not a guilty pleasure; it's a proud pleasure of mine: my big bowl of ice cream every night. What gives you the ick? Honestly, not a lot of things give me the ick. Actually, nothing comes to mind. Even if something is weird, I always think, Oh, that was different and kind of cool, I guess. What is something that you eat or drink every day? If I could eat a food for the rest of my life and guarantee my survival, it's going to be mint chocolate chip ice cream. One thing apart from ice cream that I always have is a lot of water. I drink, minimally, a gallon of water a day. What is your internet rabbit hole? Math videos on YouTube. It's my favorite thing ever. People will upload hour-and-a-half-long videos, and I can't wait to get home and watch the whole thing. I'll rewind it so I understand it, so sometimes it takes me three hours to get through. What is one go-to item that never leaves your bag? My inhaler because I have asthma. It's the one thing I will always triple-check I have. What song or album is your personal soundtrack right now? I've been rotating the Beatles a lot recently. What is a wellness trend that you swear by? I don't know any wellness trends. But I do snore, so maybe I should try mouth taping. Gymnastics aside, what are you best at? Cubing. I actually just broke my record last week, 7.86 seconds. What is a skill or hobby that you're trying to get good at? One of the video games I play, Rocket League. I have a lot of hours and experience and years in it. I want to get better at it, and overall, I just want to rank higher. This conversation has been edited for length and clarity. Solve the daily Crossword
Forbes
5 hours ago
- Forbes
Vogue Erupts: AI-Generated Models Spark Reader Fury And Industry Panic
A two-page spread in the August edition of Vogue has sparked controversy for using AI models What happens when the world's most respected, self-appointed fashion bible quietly takes a step outside of its traditional aesthetic? On newsstands in early August 2025, Vogue's much‑anticipated August issue serves business as usual; glossy, authoritative, impeccably curated. However, nestled between Anne Hathaway's immaculate image on the cover and editorials covering female leadership in fashion and the representation of women in sports, lies an unassuming two‑page spread for Guess, labelled discreetly 'Produced by Seraphinne Vallora on AI.' At first glance, the campaign's flawless, hyper‑symmetrical blonde model sitting with a cup of coffee in one image, and leaning against a blue wall in another, looks like all of the other photoshopped ads that we see in glossy publications, treading the line between photorealism and impossible beauty standards. But beneath these uber perfect images of an AI-generated model lies a tectonic shift: the dawn of fully synthetic imagery in the pages of fashion's most esteemed publication. AI-Generated Models Versus Photoshopped Imagery The Guess ad, commissioned through Paris‑based creative house Seraphinne Vallora, was created using generative algorithms trained on runway looks, campaign shots and studio lighting setups. The founders of Seraphinne Vallora, Valentina Gonzalez and Andreea Petrescu, told the BBC that they were asked to create the AI model for this campaign by Paul Marciano, co-founder of Guess, via a message on Instagram. By producing the campaign using AI tools, there was no need for a casting director, green room, or a retoucher. In a much shorter space of time than traditional shoots, the AI tools were still used to create a model whose every angle, expression and shadow conformed to an idealised beauty standard; but, until recently, these images were only possible after human teams had crafted them over weeks of back‑and‑forth. Vogue's transparent labelling did little to dull the shockwaves caused by this alternative method of image creation and refinement. Industry insiders and loyal readers alike paused; if AI can manufacture a model this convincingly, what becomes of the humans whose careers, identities and artistry define fashion's legacy? Subscriber Backlash Within hours of the issue's release, social feeds lit up. Long‑time subscribers announced cancellations; digital forums teemed with the disbelief and outrage of readers who felt somehow duped by this method of image creation. Even die‑hard advocates of technological progress found themselves questioning the trade‑off between efficiency and authenticity. In an industry that thrives on storytelling through faces, gestures and moments, however 'curated' or manipulated, Vogue's experiment posed a stark question: can perfectly rendered pixels ever replace the imperfect pulse of 'real' life? This, in turn, raises deeper questions about artistry, ethics and evolution that this unheralded Guess spread has ignited; questions Vogue's glossy pages have never before had to answer so directly. Could this be another case of those in power using AI to introduce automation where it is not wanted? Humans Or Technology First? At its core, the Vogue‑Guess spread forced a fundamental question: when a perfectly posed AI-generated model replaces a living, breathing model, what do we lose? On social media and industry forums, the reaction has been visceral. Models and their advocates have sounded the alarm about livelihoods hanging in the balance. As Dr Jade McSorley, Head of Knowledge Exchange at the Centre for Sustainable Fashion, puts it: 'I can't help but wonder who really benefits here. Is this just another way for brands to sell more items? As someone who used to model for e-commerce companies, the personality you bring to images is suddenly diminished alongside the spontaneous, co-creative process we have with the whole creative team (all of whom will be impacted)." That tension, between crafting flawless visuals and preserving human agency, lies at the heart of the debate. Can an algorithm ever capture the lived stories, cultural nuances, and subtle imperfections that give fashion its emotional resonance? Or are we hurtling toward a homogenised ideal that ultimately leaves readers cold? Matthew Drinkwater, Head of Innovation at the Fashion Innovation Agency at London College of Fashion, offers a different take on things: 'The panic over AI-generated models says more about our fear of change than the technology itself. Fashion has never been about preserving the status quo, it thrives on disruption. To suggest that AI 'steals jobs' is as reductive as claiming digital photography killed fashion photography; it didn't, it redefined it. AI models won't erase human talent, they'll challenge us to rethink what creativity, representation, and beauty can look like in the 21st century.' This contrast in views highlights that there is no clear 'correct' answer to this issue, but that there are obvious merits to both approaches of image creation for fashion publications. The wider public appear to need some convincing, but things may possibly be a bit clearer for those sitting in the corner offices of fashion brands and industry publications. The Automated-Authentic Balance In boardrooms and creative studios, the formula is simple: AI tools can cut campaign costs by upwards of 70 percent, in some cases, and shorten lead times from months to days. On one side of this precarious balance sit the CFOs, dazzled by the promise of infinite model permutations and instant asset generation; on the other, sit the readers, especially discerning Gen Z audiences, craving analogue textures, real bodies and the subtle flaws that signal human artistry. Stitching those impulses into a coherent strategy is the industry's great challenge. One person with more than a little expertise on this balance is fashion-tech journalist Maghan McDowell. As a former Innovation Editor at Vogue Business, she has the inside track on the perceptions of these new technologies and their capabilities, from both sides of the equation. When speaking about the Guess ad in the latest issue of Vogue, McDowell told me: 'When I hear about controversies like this, my heart really sinks, because there's always an inevitable conversation about how art that has any impact from AI is inherently bad–and I think that's simply not true. But I do think there are bad ways to use it, especially when it's so new. In this situation, it looks very much like a traditional photo shoot, print ad, and I think the consumer is not there yet. Our eyes are not trained to accept that, our brains are not trained to accept that. I think, especially in these early days, any use of consumer facing AI needs to be disclosed and transparent, not hidden, or not seeming like it's hidden. Yes, there was an AI disclosure, which was very important, but I don't think that most people would would have seen it.' It is also worth noting that this is not Vogue's first foray into AI-generated content. As McDowell explains, 'there have already been editorial photo shoots or editorial projects [using AI-generated content] in various Vogues. I'm thinking of Vogue Singapore, Vogue Italia, Vogue Portugal, who have done legitimate editorial photo shoots that use AI in a way that is more celebrated. And so what we hear about often is when something goes wrong or when something doesn't land with the public. I think that's unfortunate, because we don't talk so much about the more successful uses.' 'It's not lost on me that this was a print issue of Vogue, and it's clear that people still very much do care about print magazines. It is creating influence, and the conversation is an important one, about the use of AI and creativity.' AI-Generated Models: A Greener Future For Fashion Shoots? AI isn't just a cost‑cutting measure; it can be a green tool. Fewer on‑site shoots mean less wardrobe waste, lower travel emissions, and smaller production footprints. On the consumer side, virtual try‑on experiences powered by AI avatars can reduce return rates; studies show as much as a 20 percent drop in e‑commerce returns when shoppers see garments on a model matching their exact measurements. That's a win for wallets and the planet alike. Vogue's foray into AI-generated models is more than a provocative ad buy; it's an inflection point for the entire industry. By confronting the humanity‑algorithm divide, exploring rigorous ethical guardrails, and embracing a hybrid future, brands and media can ensure that technology serves creativity, and not the other way around. In that balance lies the next chapter of fashion storytelling.
