Ampere Analysis Breaks Down The Threat U.S. Tariffs Would Pose To European Film & TV
Speaking at NEM in Croatia, Ampere Analysis Co-Founder Guy Bisson ran the rule over the so-called plan to save Hollywood from Jon Voight and associates, and assessed the potential impact on the European film and TV biz.
'A 120% tariff on incentives to cancel out global schemes is patently ridiculous and obviously very damaging, potentially, to the European industry,' he said. 'Tax treaties, local tax treaties in the U.S., and incentive schemes, just like we use in Europe, clearly, are the way to go if you want to re-enliven your industries.'
More from Deadline
Donald Trump's Tariffs Deemed Unlawful & Blocked By Trade Court; White House Appeals Instantly
Life After Peak TV: "It's A New World Order... There's A Rethink Required" - Berlin
Streamer Content Spend To Top Commercial Broadcasters For First Time In 2025 - Report
A draft of Voight's Make Hollywood Great Again plan, obtained by Deadline, included a mixture of production incentives and a 120% tariff on the value of a foreign incentive received. After he presented the plan to Donald Trump, the President public proposed a 100% tariff on all U.S. film imports, including productions that shoot in other countries.
The NEM confab and sales market is held annually in Dubrovnik. The latest edition kicked off, Monday, with Bisson's session, which was entitled: 'Content Trends in the Era of Trump: Protectionism, Production and International Markets'.
The Ampere executive set the scene by showing how the European content business has benefitted from the U.S. studios widening their production bases and streamers setting up shop in several parts of the continent, resulting in orders for thousands of hours of first-run programming.
He also said international markets are key to those same U.S. giants monetizing their series and movies with, for example, 54% of the total box office for U.S. films coming from international markets, according to Ampere.
Getting into the weeds on the suggested measures, he said a 120% tariff on any incentive received overseas is 'one of the most concerning aspects of the proposal, effectively closing the door on U.S. producers making use of any overseas incentive.'
He went on to break down what might happen if the proposed measure were introduced with a slide that pinpointed the UK and Spain as the two biggest potential losers in Europe, given the volumes of U.S. production in both countries. 'Obviously the big European markets – the UK, France, Italy, Spain, Germany – are on that list, but so is Poland, for example, and Turkey, and the Scandinavian markets. They have been the [among] biggest beneficiaries of that 'runaway' production.'
Speaking about the notion of tax treaties with certain countries for films substantially produced in U.S., Bisson said the idea is interesting: 'While you still have to make a majority, or spend a majority of the budget, in the U.S., you can effectively stack or double dip incentive schemes through those treaties.'
He also said any re-introduction of rules that prohibit networks (and now, SVODs) fully owning shows 'would remove one of the things that's annoyed producers so much, which is streamers taking all rights in perpetuity.'
Trump has said that he would meet with industry officials, and the White House said no final decisions have been made regarding the plan. Voight, Sylvester Stallone and a group that included studios and unions later wrote a letter to Trump emphasizing the need for production incentives
While punchy, the NEM presentation was, thusly, analyzing what are currently theoretical scenarios. Bisson said that the best hope for the European biz is that theory never becomes practice.
'None of this is actually happening or being put in place yet, it's just a suggestion,' he said. 'Who can predict what Trump will do next. You may have heard the nickname that Trump has been given: TACO; Trump, Always Chickens Out on tariffs. That's what we can hope will happen again when it comes to our industry and the suggested protectionism being placed on film and TV.'
Ted Johnson contributed to this report.
Best of Deadline
2025 TV Series Renewals: Photo Gallery
Tony Awards: Every Best Musical Winner Since 1949
Tony Awards: Every Best Play Winner Since 1947
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
35 minutes ago
- Yahoo
Gold Advances on Middle East Tensions and Trump's Tariff Pledge
(Bloomberg) -- Gold gained for a second day on increased tensions in the Middle East, with its haven status also supported by President Donald Trump's comments that he will inform trading partners on tariff rates within two weeks. Shuttered NY College Has Alumni Fighting Over Its Future Trump's Military Parade Has Washington Bracing for Tanks and Weaponry NYC Renters Brace for Price Hikes After Broker-Fee Ban NY Long Island Rail Service Resumes After Grand Central Fire NYC Mayoral Candidates All Agree on Building More Housing. But Where? Bullion rose as much as 0.6% to around $3,373 an ounce, extending a 1% gain from the earlier session when it was also boosted by a declining dollar. Buying interest increased after the US ordered some embassy staff to depart Baghdad and allowed military families to leave the Middle East, after Iran threatened to attack US bases if talks over its nuclear program fell through. Separately, Trump said he intended to send letters to trading partners in the next one to two weeks setting unilateral tariff rates, ahead of a July 9 deadline to reimpose higher duties on dozens of economies. The president also said a trade framework with China has been completed, with levies between the two largest economies to be maintained at their current levels. Uncertainties over global trade tensions and heightened geopolitical risks have rattled markets this year, boosting gold's allure as a store of value in turbulent times and powering a year-to-date advance of 28%. The precious metal, which reached an all-time high in April, has also been supported by increased central-bank buying. Spot gold was up 0.3% to $3,364.43 as of 7:59 a.m. Singapore time. The Bloomberg Dollar Spot Index was steady after falling 0.4% on Wednesday. Silver, platinum and palladium all gained. New Grads Join Worst Entry-Level Job Market in Years The Spying Scandal Rocking the World of HR Software American Mid: Hampton Inn's Good-Enough Formula for World Domination The SEC Pinned Its Hack on a Few Hapless Day Traders. The Full Story Is Far More Troubling Cavs Owner Dan Gilbert Wants to Donate His Billions—and Walk Again ©2025 Bloomberg L.P.
Yahoo
39 minutes ago
- Yahoo
Democrats react to Trump's push for Texas redistricting
AUSTIN (Nexstar) — After reports of President Donald Trump convening a meeting Monday with members of the Texas congressional delegation, Texas Democrats say it shows the party is worried about potential losses in 2026. A report in the New York Times detailed a White House meeting in which the president pushed Texas congressmen to pursue a mid-decade redistricting effort. Republicans who spoke to both the Times and the Texas Tribune did not seem keen on the idea, which would require Gov. Greg Abbott to call a special session of the legislature. None of the 25 Republicans who represent Texas in the U.S. House responded to requests for comment, but a source close to the situation confirmed to KXAN that a meeting at the White House will take place Thursday. Changing the congressional map to advantage the GOP would likely require splitting up districts which currently lean heavily toward one party to create more competitive seats, a move that could backfire if Democrats have a good year in 2026. However, changes to the congressional districts in large metro areas like Houston or Dallas could net Republicans some seats without throwing any of their own into jeopardy. And even without redistricting, Republicans have clear pickup opportunities in Texas' 28th and 34th congressional districts — two south Texas districts which swung heavily to Trump in 2024. The current Texas congressional map is already overwhelmingly Republican, with 25 Republicans to 12 Democrats, though one heavily-Democratic seat is vacant. That leaves Republicans with nearly 66% of seats in a state in which Trump received 56% of the vote. Democrats say that the current map is already unfair, and a mid-decade redraw would be a sign of desperation for Republicans ahead of the 2026 midterms. State Rep. Gene Wu, D-Houston, said that Republicans' policies have been unpopular and that the GOP is trying to minimize losses in next year's House races. 'Donald Trump is desperate to cling on to the power that he's had, and he knows just how upset people are about what the Republicans have done in just a few months that they've been in office,' Wu said. 'People are pissed, and they know what's coming.' Wu cited policies passed out of the legislature in Texas, including a ban on all hemp-derived THC products as well as the school voucher program, championed by Abbott, as ways lawmakers have ignored voters. He attributed this to the safe districts which exist under the current maps. The congressional districts drawn in Texas currently do not favor competition — just two House races were decided by fewer than 14 points in the 2024 elections. The current maps — including for the state legislature — are undergoing litigation in El Paso over allegations that the maps were drawn to disadvantage Black and Latino voters. The Supreme Court has shown opposition to racial gerrymandering in recent years, striking down maps in Alabama and Louisiana for disadvantaging Black voters in those states. Wu described the current map as a 'racial gerrymander' and said that if Republicans want to draw an even more favorable map, they will likely succeed in doing so. This would not be the first time Republicans have attempted mid-decade redistricting in Texas. Back in 2003, as Texas was quickly changing from Democratic to Republican, the legislature redrew the maps to heavily advantage the GOP. Democrats lost five seats in the 2004 elections as a result. Democrats then walked out to try and prevent Republicans from meeting quorum and being able to vote on the maps. When asked what should be done about it in the event Republicans try it again, Wu did not give a clear answer, but accused Republicans of playing politics. 'Anytime you hear them talk about redistricting, especially if it's in the middle of the cycle, all this is about political games and trying to destroy our democracy,' Wu said. Congressman Lloyd Doggett, D-Austin, also did not give a clear strategy, but said he has faith in the Austin-area Democrats. 'I hope they will do everything they can to protect the interest of our neighbors in Central Texas and not let some radical gerrymandering occur just because President Trump is desperate to be protected,' Doggett said. Any attempt by Republicans to redraw the maps would need to happen soon, with the filing deadline for the 2026 primary elections coming up at the end of the year. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
39 minutes ago
- Yahoo
'No Kings' Detroit rally: What to know about the anti-Trump rally
The Brief Protests against the Trump administration are planned nationwide for Saturday, June 14. The protests coincide with President Donald Trump's birthday, Flag Day, and the U.S. Army's 250th birthday celebration. A protest at Clark Park in Detroit is one of dozens planned in Michigan. Hundreds of "No Kings Day" protests are planned across the U.S. - including in Michigan - on Saturday, June 14 to protest the Trump administration's policies. The 'No Kings' rally takes place nationwide on Saturday, June 14 and coincides with Flag Day and a massive military parade in Washington, D.C. to honor the 250th birthday of the Army and the 79th birthday of President Donald Trump. The parade will feature approximately 6,600 soldiers, 150 military vehicles, and 50 helicopters, according to the Associated Press. While the government plans the celebration, opponents of Trump and his administration are planning what they call a "nationwide day of defiance." What they're saying "In America, we don't put up with would-be kings." According to organizers, NO KINGS is a national day of action and mobilization in response to "increasing authoritarian excesses and corruption from Trump and his allies." Several grassroots political organizations — including 50501, Indivisible and Stand Up America — are joining forces June 14 "to say no thrones, no crowns, no kings," the site said. The Detroit rally is schedule for June 14 at 1 p.m. at Clark Park but there are dozens of other planned protests across Michigan, which are all listed on the organization's site here. The backstory The protests are in affiliation with the national coalition "50 Protest, 50 States, One Movement (50501)" and dozens of grassroots groups including Indivisible, American Federation of Teachers, Black Voters Matter, National Action Network, and Social Security Works. The movement is inspired by the "Hands Off!" and May Day demonstrations across the U.S. Organizers said action is being taken to reject the notion the country is ruled by a "king" and to show what democracy looks like: "people, united, refusing to be ruled." "This country doesn't belong to a king — and we're not letting him throw himself a parade funded by tens of millions of our taxpayer dollars while stealing from us and stripping away our rights, our freedoms, and the programs our families rely on," the release stated. The other side While speaking at Fort Bragg this week, Trump said Saturday would be a "big day" and noted "we want to show off a little bit." "We're going to celebrate our greatness and our achievements," he said. "This week, we honor 250 years of valor and glory and triumph by the greatest fighting force ever to walk the face of the Earth: the United States Army." Dig deeper Veterans are divided over the Army's big parade. Christopher Purdy, an Army veteran who served in Iraq, called the parade a facade that paints over some of the Republican president's policies that have targeted military veterans and current service members, including cuts at the Department of Veterans Affairs and a ban on transgender troops. "It's embarrassing," said Purdy, 40, of Atlanta. "It's expensive. And whatever his reasons are for doing it, I think it's entirely unnecessary." Joe Plenzler, a retired Marine who fought in Iraq, said Trump wants to see troops saluting him on his birthday as tanks roll past. "It's just suspicious," the 53-year-old from Middletown, Virginia, said of the timing. "I absolutely love the Army from the bottom of my cold black Marine heart," he said. "But if the Army's birthday was a day later, we probably wouldn't be doing it. I'd rather see that $50 million take care of the men and women who went off to war and came back with missing arms, legs and eyeballs, and with damaged brains." For Gulf War Army veteran Paul Sullivan, Trump and the parade are inextricably linked. "This Trump tank travesty is all about stroking Trump's ego," said Sullivan, 62, who lives outside Charlottesville, Virginia. "If Trump truly cared about our service members, he would sit down with them quietly and say, 'What can we do with $50 million or $100 million to make your lives better?' He's not." The Source Information for this story was provided by the No Kings website and the Associated Press.
