logo
Supermarket meets kopitiam: New FairPrice Finest outlet featuring food hall opens in Sembawang, Lifestyle News

Supermarket meets kopitiam: New FairPrice Finest outlet featuring food hall opens in Sembawang, Lifestyle News

AsiaOne22-05-2025

Heading out for a grocery run could mean a whole different experience for Sembawang residents from now on.
With the official opening of the FairPrice Finest outlet at Sembawang Shopping Centre on Thursday (May 22), customers can expect more than just your average supermarket shopping.
This latest outlet is designed to be more than just a place to run daily errands.
While buying groceries, shoppers can enjoy a meal and even wind down with a drink — all in one place.
At the heart of the new outlet is the in-store Kopitiam Food Hall, which features 14 food stalls offering local and international food.
Choices range from prime meats by Flint Specialty Grill to hot pot from Wu Da Lang.
There's also a promotion where shoppers can pay with the FairPrice Group app and enjoy 10 per cent off their meal.
In addition, Merdeka Generation, Pioneer Generation and ComCare cardholders also enjoy a 10 per cent discount on their meals.
From now till June 14, the Food Hall is offering $5 deals for more than 10 dishes, including: Hainanese Chicken Rice Set from Fitra
Sweet and Spicy Chicken Pad Thai from Yuan Wei Thai Cuisine
Roasted Duck Rice from Guan Chee,
Fragrant Garlic Fried Rice from Kokoro Kiosuku and more
In celebration of the outlet's launch, FairPrice Group is also offering store-opening promotions of up to 50 per cent off till May 28.
Some of the deals on offer include Delicato Wagyu Leg Steak and Crispy Pork Knuckle as well as bulk purchase discounts on selected beef cuts.
After grocery shopping and grabbing a bite at the Food Hall, customers can treat themselves to some handcrafted cocktails at the Grocer Bar located just a few steps away.
The bar serves up two bespoke cocktails inspired by Sembawang's plantation agriculture and maritime heritage.
The Sembawang Shipyard Fizz provides a creative twist on a classic cocktail, while the Sembawang Gimlet Cocktail is a nod to the region's pepper and pineapple plantations.
There is also a Unity Pharmacy store in the outlet.
Address: 604 Sembawang Rd, #B1-25, Singapore 758459
Opening hours: Daily, 8am to 11pm
[[nid:717515]]
amierul@asiaone.com

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

In-store navigation and personalised recommendations: FairPrice trials smart trolleys in pilot plan to integrate AI, Singapore News
In-store navigation and personalised recommendations: FairPrice trials smart trolleys in pilot plan to integrate AI, Singapore News

AsiaOne

timean hour ago

  • AsiaOne

In-store navigation and personalised recommendations: FairPrice trials smart trolleys in pilot plan to integrate AI, Singapore News

FairPrice Group (FPG) has revealed plans for a large-scale technology overhaul with its Store of Tomorrow programme that aims to revolutionise the retail experience for customers at their supermarket outlets. According to a press release on Tuesday (June 3), FPG has already begun piloting various digital solutions, such as Smart Carts and digital price cards at one of its FairPrice Finest outlets. "The last few years of global disruption have shown that the only certainty in retail is how quickly consumer needs, tastes, and preferences evolve," said Vipul Chawla, Group CEO of FPG, adding that FPG aims to trial more than 20 new digital solutions within the next three years. The new initiatives will be launched in FPG's Punggol Digital District FairPrice Finest outlet, set to open in August 2025. They will then be gradually rolled out to FPG's 164 FairPrice supermarkets, and eventually, across the Group's wider network of over 570 touchpoints. Smart Carts Currently piloted at FairPrice Finest Sengkang Grand Mall, Smart Carts are shopping carts with built-in displays that can support customers with in-store navigation and highlight promotions for nearby products. Smart Carts can also provide product recommendations and feature scanners that customers can use to scan and pay for products as they go. To use a Smart Cart, customers will have to scan the Pay/Earn QR code on their FPG App. Customers can then use the Smart Cart's display function to search for specific products, which will yield a map and directions to guide them to the product's location in-store. Shoppers can also use the built-in scanner on the trolley's handlebar to add items to their digital checkout basket. Smart Carts will also have their own designated checkout area, where customers can apply relevant vouchers and make payment through the FPG app. MyInfo integration & biometric payment FPG also aims to streamline the checkout process by integrating the FPG app with the government MyInfo database on citizens and permanent residents. By doing so, customers eligible for discount schemes — CHAS Blue/Orange, Seniors, Pioneer Generation, Merdeka Generation — will have their discounts applied automatically to their purchases. Eliminating the need for physical card verification simplifies the checkout process and helps reduce time spent by staff on verifying customer details. FPG is also attempting to further enhance the checkout process by implementing biometric payment. By scanning and registering their palm prints to the FPG app, customers will eventually be able to make payment and earn LinkPoints by scanning their palms at checkout counters. Digital price cards Also being piloted at FairPrice Finest Sengkang Grand Mall are digital price cards which remove the need for physical labels and are part of FPG's wider sustainability efforts. At the same time, digital labels automatically update themselves with any changes to pricing or promotions, reducing the need for manual work, allowing staff to focus on other tasks. If successful, FPG will roll out digital price cards across all supermarket touchpoints within the next three years. FPG is also looking to launch other AI-enabled initiatives focused on improving workflow for staff and customers, such as Vision AI which incorporates data analytics. Vision AI "leverages existing in-store CCTV infrastructure and advanced video analytics to provide real-time updates to staff on where support or intervention is required throughout the store", according to the press release. For example, it can detect potential safety hazards such as spills or obstructions to facilitate a safer shopping environment. The queue management feature is also able to monitor and analyse queue wait times, alerting staff when more manpower is needed to manage the high volume of shoppers at checkout. "Through our Store of Tomorrow programme, we want to re-imagine how innovation and technologies like Gen AI and data analytics can make things easier on the wallet and experience for both physical and digital retail formats," said Chawla. [[nid:718264]]

FairPrice trials smart trolleys in digital push to create stores of tomorrow
FairPrice trials smart trolleys in digital push to create stores of tomorrow

Straits Times

time9 hours ago

  • Straits Times

FairPrice trials smart trolleys in digital push to create stores of tomorrow

In May, FairPrice began trials of the new Smart Carts – digitally decked-out trolleys that offer in-store navigation, personalised recommendations, and allow shoppers to check out without queueing at cashier counters. SINGAPORE – For a few weeks now, some shoppers at FairPrice Finest in Sengkang Grand Mall have been using trolleys mounted with touchscreens and barcode scanners. The digitally decked-out trolleys offer in-store navigation and personalised recommendations, and let shoppers check out without queueing at cashier counters. Meet Smart Carts, which began trials in May in the Sengkang outlet. The trolleys and several other digital in-store fittings are part of a Store of Tomorrow initiative that FairPrice unveiled at the National Retail Federation's Big Show Asia Pacific 2025, which is being held at the Sands Expo and Convention Centre from June 3 to 5. Mr Vipul Chawla, FairPrice Group chief executive, told The Straits Times that a budget 'in the millions' has been allocated to pilot more than 20 new technologies annually over the next three years till 2028 to enhance the supermarket's omnichannel shopping experience. The budget also covers recently hired software engineers and data scientists as it seeks to reinvent itself digitally to deepen its engagement of millions of shoppers in Singapore. 'In 2022, the management team and I looked at where the points of friction were. Then we worked it back-to-front to see how we could use technology and training to make the whole interaction seamless,' said Mr Chawla , who succeeded Mr Seah Kian Peng to helm Singapore's largest supermarket chain that year. Processes earmarked for change include store navigation, promotion alerts, product recommendation and payment. Many of FairPrice's 164 supermarkets currently feature self-checkout counters, the Scan & Go function on the FairPrice app, as well as ample signage to guide shoppers to promotion items and store sections. Still, staff often spend time giving directions to customers and verifying Community Health Assist Scheme (Chas) cards for discounts. Customers also often inquire about items on promotion while standing in line at payment counters. These tasks are manual and time-consuming. 'Shopping is as much an experience as it is a transaction. We can make that experience more fun, engaging and interactive,' Mr Chawla said. Come August, when FairPrice opens its latest supermarket in Punggol Digital District, it will test the Smart Carts on a larger scale compared with the 10 trolleys currently on trial in its Sengkang outlet. Digital price and promotion labels and smart store cameras will also be featured in the new supermarket to improve the shopping experience. Smart trolleys are being used by an increasing number of overseas grocery retailers, including Amazon, Walmart and Kroger. Many provide similar functions, including payment processing. To use the FairPrice Smart Carts, shoppers must unlock them with the Pay/Earn QR code on their FairPrice app. The cart's display is personalised, as the system has access to the user's past purchases to provide product recommendations and promotion alerts. A search feature on the trolley's touchscreen – complete with an in-store map and navigation instructions – helps shoppers to find what they are looking for. Sensors in the cart detect items on offer as shoppers browse the aisles and flash the promotion on screen. Sensors in the cart detect items on offer as shoppers browse the aisles and flash the promotion on screen. ST PHOTO: SHINTARO TAY Shoppers can use the built-in scanner on the trolley's handle bar to add items before putting them in the trolley, which has a weight sensor to tally the goods. Checkout is done by tapping the touchscreen and the purchases are reflected on the FairPrice app. If the weight of the item added to the trolley does not match what was just scanned, a light sensor on the cart will flash orange to alert staff, who will conduct random checks when customers return the trolleys. 'This is well beyond self-checkout. Your whole shopping is done in your own shopping cart,' said Mr Chawla, noting that FairPrice's self-checkout services islandwide now process more than half of total store transactions. Civil servant Phua Cheng Hua, 60, who frequents the Sengkang outlet, likes the convenience of the Smart Carts. 'This saves me a lot of time by eliminating the need to queue for payment,' he said. For added convenience, FairPrice is urging customers to update their profile on the app following an upgraded integration with MyInfo, the Government's data vault on citizens and permanent residents. This will allow the app to capture shoppers' Chas card details for discounts to be automatically applied for online purchases and at self-checkout counters. This automation will be live by the end of 2025. Without the MyInfo profile update, Chas discounts can be applied only at cashier-manned counters as card verification is needed. 'With the MyInfo profile update, you don't have to worry about which day to use which card if your family has several of them. The system will do the thinking and apply the appropriate card,' said Mr Chawla. Also coming are in-store digital promotion and price labels. These are becoming increasingly common among grocery retailers as they free up the time that staff spend on printing and changing physical labels. FairPrice plans to roll out digital labels across its 164 supermarkets over the next 36 months if the pilot in Punggol Digital District is successful. As store space is limited, an Endless Aisle experiment will let store shoppers scan a QR code on electronic shelf labels to be directed to a full catalogue on the FairPrice app. Consumers can complete their purchases and schedule a delivery on the app. Existing in-store CCTV cameras will also be upgraded with video analytics to alert staff when items on shelves need replenishing, more registers have to be opened to manage long queues, or liquid spills require clean-up. Existing in-store CCTV cameras will be upgraded with video analytics. ST PHOTO: SHINTARO TAY Commenting on unmanned 'just walk-out' stores that were hailed as the future of retail, Mr Chawla said: 'There's no warmth.' The unmanned format works only for convenience stores, similar to some of FairPrice's Cheers outlets in certain places such as universities and the armed forces, he added. Even as FairPrice tries out digital tools islandwide, the retailer is mindful of its social mission not to leave anyone behind. Its staff – many of whom are middle-aged or elderly – have undergone training to help customers who might have dementia, or serve as digital ambassadors. 'So the nature of the work changes a little bit, but hopefully the customer experience becomes less clunky,' said Mr Chawla. 'Seven in 10 Singaporeans still like to visit a physical store.' Join ST's Telegram channel and get the latest breaking news delivered to you.

Elaine Heng to succeed Linus Goh as OCBC's head of global commercial banking
Elaine Heng to succeed Linus Goh as OCBC's head of global commercial banking

Straits Times

time7 days ago

  • Straits Times

Elaine Heng to succeed Linus Goh as OCBC's head of global commercial banking

Ms Elaine Heng, OCBC's group chief strategy and transformation officer, will succeed head of global commercial banking Linus Goh who retires on Sept 30. PHOTO: OCBC Elaine Heng to succeed Linus Goh as OCBC's head of global commercial banking SINGAPORE – OCBC Bank announced on May 27 key leadership changes to its global wholesale banking franchise, to take effect on Oct 1. Ms Elaine Heng, now OCBC's group chief strategy and transformation officer, will succeed Mr Linus Goh, the current head of global commercial banking who retires on Sept 30. Mr Tan Yuen Siang, currently OCBC's head of global financial institutions, will join the global wholesale banking leadership team. Both Ms Heng and Mr Tan Yuen Siang will report to Mr Tan Teck Long, the head of global wholesale banking. Mr Tan Yuen Siang will retain his title, but report directly to Mr Tan Teck Long under global wholesale banking. Currently, he reports to Mr Goh, who oversees global financial institutions as well. Ms Heng joined OCBC in April 2024, and became group chief strategy and transformation officer in November of that year. Before OCBC, she was chief executive officer of retail business and deputy group chief executive officer at FairPrice Group; prior to that, she spent almost two decades in banking. Mr Tan Yuen Siang joined OCBC in 2005 and has, since 2021, led its global financial institutions business, expanding partnerships with non-bank financial institutions. Mr Linus Goh joined OCBC in April 2004 as head of international and was instrumental in the bank's growth within Asean and Greater China. In 2008, he took on leadership responsibilities for the commercial banking and global financial institutions divisions. The bank said he played a 'critical role' in growing its global financial institutions business, clocking a strong operating profit growth of nearly 40 per cent over the past three years, driven by the growth of the global funds and Greater China financial institutions sectors. Ms Helen Wong, the bank's group CEO, said Mr Goh 'built and nurtured a high-performing commercial banking team and has made strong contributions to the broader Singapore banking industry, championing SME (small and medium-sized enterprise) development, digital innovation and sustainable finance'. THE BUSINESS TIMES Join ST's Telegram channel and get the latest breaking news delivered to you.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store