Morrisons is making a major change to its meat products after shutting 72 butcher counters in new shake-up

Scottish Sun

25-06-2025

Click to share on X/Twitter (Opens in new window)
Click to share on Facebook (Opens in new window)
MORRISONS is set to roll out a major change to its meat products amid a new shake-up.
The popular supermarket has shuttered a whopping 72 butcher counters in stores across the UK.
Sign up for Scottish Sun
newsletter
Sign up
3
Morrisons is set to roll out a major change to its meat products amid a new shake-up
Credit: Alamy
3
So far, 60 stores have already launched the re-vamped set-up
Credit: Alamy
It comes as part of a new initiative, Morrisons Magic, as reported by The Grocer.
The industry giant aims to roll out the new prepacked model to 100 branches nationwide this year.
So far, 60 stores have already launched the re-vamped set-up.
Morrisons confirmed their in-store butchers would cut the meat in the morning into different sizes and packages.
Shoppers can they choose which product they like.
The company argued this change will mean staff behind the counter waste less time focusing on elaborate displays.
Although butchers will still be around to help if needed.
A spokesperson said: "It's a format we have seen lots of farm shops adopt. Butchers are still around to help customer and the point of sale is very clear - if a customer wants something cut to size, there are butchers in store to help."
They added how the shake-up would "give a more modern and contemporary feel".
The news comes after the supermarket launched a major overhaul of its in-store services earlier this year.
Vodka to the Rescue: Morrisons' Unconventional Emergency Tactics
In March, Morrisons announced that it would close 18 Market Kitchens, 13 florists, 35 meat counters, 35 fish counters and four pharmacies.
The shake-up was rolled out over the following months and put 365 workers at risk of redundancy.
It also closed 17 smaller Morrisons Daily branches.
Rami Baitieh, chief executive of Morrisons, said that the plans would 'reinvigorate' the supermarket and allow it to invest in other parts of the business.
He added: "In most locations the Morrisons Café has a bright future, but a minority have specific local challenges and in those locations, regrettably, closure and re-allocation of the space is the only sensible option.
'Market Street is a beacon of differentiation for Morrisons and we remain committed to it.
"But as we modernise we are making some necessary changes to the areas of the model which are simply uneconomic.'
The supermarket last month revealed that it will shift towards selling more premium products as part of an overhaul of the brand.
The new project, called 'Morrisons Magic' aims to improve customers' experiences.
The chain's launch of 'Market Street' is also part of plans to modernise the brand.
Morrisons will focus on farm shop-style products, such as value-added items including foil trays for sauced, marinate, breaded and ready-to-cook fish.
The supermarket hopes that Market Street will be more accessible and will attract more amateur home cooks.
Morrisons also announced a huge change to its loyalty scheme last month.
Shoppers can now earn More Points when they're not shopping at the supermarket thanks to its brand new perk.
Morrisons More Card holders can collect points with more than 300 popular brands including eBay, Just Eat, Expedia, Asos and Very.
The Morrisons More Card already enables shoppers to bank points on selected products by scanning their More Card or app.
Once 5,000 More Points are collected shoppers will be given a Morrisons Fiver, a £5 voucher that they can redeem on their next shop in store or online.
Previously shoppers could only get the points when shopping in Morrisons.
The change means that customers can now get rewards on all their shopping, including takeaways, gadgets, holidays and clothes.
Plus, Morrisons will add digital screens to its pizza counters for shoppers.
The new service will give customers the ability to create their own pizza, which they can then cook at home.
The pizzas will be made by staff while they do the rest of their shopping.
Customers will still need to pay for their pizza at a manned till.
The screens are currently available at three stores, including Warrington, Gamston and Guiseley and will be rolled out to 20 additional shops soon.
Pictures seen by The Sun suggested that shoppers could choose between four pizza bases including 10 inch thin and crispy, 10 inch deep pan, 10 inch gluten free and 14 inch thin and crispy.
There were also two cheese options on offer, including mozzarella and a vegan alternative.
Hungry shoppers could also choose to add tomato, BBQ or garlic sauce to their pizza and finish it off with four toppings.
Additional toppings could also be added for 50p each.
How to save at Morrisons
Buying a delivery pass can slash the cost of shopping online if you're a Morrisons regular.
You also get priorities for Christmas delivery slots.
How much it costs depends on which you get anytime or mid-week, and if it's for the year, six-months or monthly.
You'll need to work out the cost compared to how much you spend on delivery without one to see if it's worthwhile.
Morrisons does a range of wonky veg that can work out cheaper than the main range.
Check websites like Quidco and TopCashback BEFORE you place your order.
Cashback websites PAY you to shop. All you have to do is click through their links and the money is added to your online account.
Search for discount codes on websites like MyVoucherCodes.co.uk and VoucherCodes.co.uk to see if you can get money off at the till.
Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its deals newsletter to get the latest on any offers. We post the best deals in our Sun Money FB group too.
Try switching all of your branded or premium goods for lower level ones and see if you notice the difference.
Morrisons regularly adds new products to its 'own-brand "savers" range.
This is its value range where prices start from as little as 20p.
It includes all sorts of products including peas, spaghetti, marmalade, jaffa cakes and washing up liquid.
Swap your usual items for savers alternatives and see if you can tell the difference.
Shoppers can earn points with the More Than loyalty scheme when they spend online or in store.
How many points you earn will depend on the offers available at the time, plus you get five points for every litre of fuel at Morrisons petrol stations.
Reach 5,000 points and you get £5 off your shopping, plus there are other offers and coupons and the checkout and via the app.
Shoppers also get cheaper prices that are just for members.