Kay Jewelers names Teddy Swims chief love officer
In this role, Swims will help lead Kay's mission to inspire everyone to 'Love Louder' through bold self-expression, meaningful connection, and personal storytelling.
As part of the partnership, he also reimagined the 'Every Kiss Begins with Kay' jingle with his fresh energy and unmistakable vocals.
"For more than a century, love has guided everything we do at Kay, and Teddy Swims embodies that same spirit in every song he sings, every style choice he makes, and every connection he shares with his fans,' said Stacee Johnson-Williams, president of Kay Jewelers and Peoples Jewellers.
'His authenticity, creativity, and heart make him the perfect partner to celebrate love and style in all its beautiful, bold forms.'
Kay will equally sponsor Swims' 'I've Tried Everything But Therapy' North American tour, with the artist performing in Kay jewelry. His stage wardrobe will include alt-metal chains, diamond-encrusted necklaces and rings designed for layering, and stainless-steel bracelets.
Lastly, Swims will introduce a Father's Day Assortment featuring a selected range of meaningful gifts that celebrates fatherhood in all its forms.
'I couldn't be more proud to step into my new role as chief love officer for Kay Jewelers. Kay's been in the game for over 100 years, helping people say 'I love you' without even saying a word. And now we're teaming up!' said Swims.
'We're working on my favorite jewelry pieces for every kind of love: Father's Day, self-love days, and those random Tuesdays when you just want to make someone smile. This ain't just a partnership. This is a love story. And we're just getting started.'
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