Mark Zuckerberg planning several Meta retail locations after opening California store as ‘discover' space similar to Apple: report
The company has been leading an ongoing project to expand its retail footprint, which currently includes just one store on its California campus, according to an internal communication obtained by Business Insider. The project is not widely known internally yet.
Meta declined to comment.
3 Meta currently has just one retail store on its California campus.
Getty Images
The internal communication did not include details on how many stores Meta might open or when they might open.
Billionaire Mark Zuckerberg's tech company opened Meta Store, its sole retail location, in Burlingame, California in 2022.
It marketed the store as a space to 'discover' Meta products through interactive demos, much like Apple's retail locations, which allow users to test out iPhones and laptops in person.
At the Meta Store, customers could try out Meta Portal, a video-calling device which is no longer sold; Ray-Ban Stories, better known as Meta's smart glasses; and Meta Quest, its virtual reality headset.
Meta also opened a pop-up store in Los Angeles last year called Meta Lab that allowed customers to try out its smart glasses before making a purchase.
According to Meta's website, the pop-up store is closed but will 'be back.'
A larger retail footprint could help the company boost sales of its devices, a key focus among its executives.
3 A Meta Quest virtual reality headset on display in a Target store.
Getty Images
Meta sold more than 1 million pairs of smart glasses last year, which Zuckerberg called a 'great start' but admitted it's 'not going to move the needle and the business in a core way.'
Meta's chief technology officer, Andrew Bosworth, wrote last year that the company is on a mission to 'drive sales, retention, and engagement,' with plans to launch more AI-powered wearable devices this year.
While Apple's retail stores are an essential part of its sales strategy, other tech companies are only just beginning to expand their footprint.
3 Meta employees stand in the showroom during a media preview of the Meta Store in 2022.
Getty Images
Amazon, for example, has opened Amazon Fresh and Amazon Go stores across fewer than 10 states selling prepared foods, snacks and groceries.
Some of these stores feature its Just Walk Out technology, which allows customers to exit the store using a payment method instead of having to scan their items in a checkout line.
Amazon has already started to shutter some of these grocery storefronts and has shut down several unsuccessful retail ventures in the past.
In 2023, it closed its two Amazon Style retail stores. The year before, it shuttered dozens of Amazon-owned bookstores.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Tom's Guide
26 minutes ago
- Tom's Guide
Best VPNs for streaming soccer on Fire TV Stick (2025/26 Season)
Amazon's Fire TV Sticks have become the go-to option for streaming soccer in the past few years, with the majority of top streaming services and cable-cutters available on the platform. To take full advantage, a VPN is a must-have with it providing access to Premier League, La Liga and Serie A streams from anywhere in the world. The Premier League and La Liga returns this weekend, and you'll need a VPN to watch all the streams:► Watch anywhere in the world with NordVPN► Watch anywhere in the world with SurfShark But, in recent years, they have also been at the centre of controversy with people sourcing illegal streams of sporting events through the notorious 'dodgy sticks'. Users have been using VPNs on their jailbroken Fire TV sticks to enhance privacy and internet security when streaming soccer matches that they wouldn't normally have access to. But, how can you use a VPN safely to watch soccer on your Fire TV Stick? And what is your best option to stream as many games as possible this season? Read on an we show you our favorite VPN to stream soccer in 2025/26. The 2025/26 season promises to be another enthralling campaign for soccer fans, with the Premier League, Champions League, and La Liga all returning over the next few weeks. But, if you want to catch every moment on your Fire TV Stick, you might need more than just a subscription — you'll need a VPN. Why? Because when you're abroad, the soccer streams you enjoy back home might be blocked in the country you're visiting. For example, Australian and Ukrainian residents have exclusive access to all 380 Premier League games this season via Stan Sport (AU$32/month) and Setanta ($2.63/month), but U.K. and U.S. fans don't have the same liberties. That is where a VPN comes in—masking your location so your Fire TV Stick thinks you're still at home, unlocking apps and streams from the Amazon app store that would otherwise be unavailable. What VPN should I buy for my Fire TV Stick? NordVPN and SurfShark are our recommendations for sports fans away on business or vacation. Here's why: NordVPN deal: 3 Extra Months FREE Boasting lightning fast speeds, great features, streaming power, and class-leading security, NordVPN is our #1 VPN for Amazon Fire TV Sticks.✅ 3 months extra FREE!✅ 74% off usual price Use Nord to unblock your streaming service and watch soccer in 2025/26 live on your Fire Stick with our exclusive deal. Surfshark One is great value, and includes an independently certified antivirus software. You get access to a super fast VPN, with protection for an unlimited number of devices, and there's even more protection with Alternative ID. The 2-year plan comes to $2.69 per month ($69.72 up front), plus you get three extra months free and a 30-day money-back guarantee. As alluded to earlier, the so-called 'dodgy sticks' have seen a huge spike in recent years among those looking to watch soccer in the cheapest fashion. Price hikes across streaming services have forced people to the point where they consider free illegal streaming an optimal solution. Typically, people buy a standard Fire TV Stick from Amazon, then jailbreak it to install IPTV services that provide free soccer streams from around the world. These modified sticks are either sold through unofficial channels or kept for personal use. In the U.K., getting caught in possession could mean receiving a cease-and-desist notice, followed by police involvement and a hefty fine if you persist. Meanwhile, distribution could lead to jail time. This is exactly why people are using VPNs. Services like NordVPN or SurfShark can mask online activity and avoid detection from authorities, allowing them to watch streams they wouldn't usually have access to on their Fire TV Stick. Note: At Future, we do not support or condone the malicious use of jailbreaking Fire TV Sticks for illegal streaming. We test and review VPN services in the context of legal recreational uses. For example: 1. Accessing a service from another country (subject to the terms and conditions of that service). 2. Protecting your online security and strengthening your online privacy when abroad. We do not support or condone the illegal or malicious use of VPN services. Consuming pirated content that is paid-for is neither endorsed nor approved by Future Publishing.
Gizmodo
26 minutes ago
- Gizmodo
Xbox Gaming Controller Now Goes for Peanuts on Amazon Even Though It's 2025's New Model
Gaming these days can be pretty cheap, thanks to a huge horde of amazing free-to-play games, but it doesn't make the peripherals any cheaper. Gaming controllers are good now, for sure, but they're also pretty pricey. So, it really pays to keep an eye out for deals which bring the best ones down to a more affordable price point. Right now, Amazon has a 17% discount on the Xbox Wireless Gaming Controller. That means that instead of the usual price of $65, you can get it for just $54 instead. That's a solid amount of money off, and it makes this excellent controller a bit more affordable. Be quick though, as the deal won't last for long. See at Amazon Good gaming controllers can be, if you'll enjoy the pun, a game-changer. It means you can control what you're doing with more precision, a higher level of comfort for your hands, and just generally enjoy an all-around better experience. The Xbox controllers are some of the best ones around, and there are some good reasons for that. One of the big things is that they're so absurdly compatible with other things. You can use them with your Xbox, sure, but they're also great for PC gaming, Android and iOS gaming, virtual reality, and even gaming on your Fire TV stick. This just means you can potentially get a huge amount of use out of it, and that's what getting your money's worth is all about. The controller is incredibly comfortable, with a lovely cross-hatch grip to make sure you're always in control, and it's got what is essentially the de facto design nowadays. You will need to grab some batteries or a reusable battery pack for it though, as Xbox controllers are some of the only ones out there that don't come with a built-in rechargeable option for some reason. Of course, you can also just hook it up to a power source via USB and ignore that completely if you need to. The universal usage and sheer quality of the build and play experience make the Xbox Gaming Controller one of the best options for new gamers and veterans alike, and it's why so many people use it as the default. It's why it doesn't have to go on sale very often. So, if you feel like making a decent saving and getting a great controller, move quickly to secure it while it's down to $54. See at Amazon
Yahoo
an hour ago
- Yahoo
US retail sales increase solidly in July
WASHINGTON (Reuters) -U.S. retail sales increased solidly in July, boosted by strong demand for motor vehicles as well as promotions by Amazon and Walmart, though a softening labor market and higher goods prices could curb growth in consumer spending in the third quarter. Retail sales rose 0.5% last month after an upwardly revised 0.9% gain in June, the Commerce Department's Census Bureau said on Friday. Economists polled by Reuters had forecast retail sales, which are mostly goods and are not adjusted for inflation, advancing 0.5% after a previously reported 0.6% rise in June. Part of the rise in retail sales last month could be due to tariff-driven price increases rather than volumes. A rush to buy battery-powered electric vehicles ahead of the September 30 expiration of federal government tax credits helped to drive automobile sales in July, analysts at J.P. Morgan said. Amazon and Walmart held sales promotions last month to lure inflation-weary consumers with deep discounts, including on back-to-school essentials. Amazon extended its sales window to 96 hours, up from the typical 48, featuring aggressive promotions on categories ranging from apparel to electronics. But downside risks to consumer spending are steadily rising. Middle- and higher-income households are mostly driving spending. Bank of America Institute said an analysis of deposit data showed a widening in the wage gap between lower-income and higher-income households, an indication the labor market "appears to have deteriorated most significantly for lower-income workers." It said while lower-income households might not be losing their jobs, "soft labor demand is pressuring their pay and they are potentially working fewer hours." Retail sales excluding automobiles, gasoline, building materials and food services increased 0.5% last month after an upwardly revised 0.8% rise in June. These so-called core retail sales, which correspond most closely with the consumer spending component of gross domestic product, were previously reported to have gained 0.5% in June.
