logo
Green River Whiskey Joins NY Racing Team and J.J. Yeley in Quest for The 2025 Daytona 500

Green River Whiskey Joins NY Racing Team and J.J. Yeley in Quest for The 2025 Daytona 500

Yahoo07-02-2025

The Historic Comeback Brand Races Toward the Green Flag for its First-Ever Primary Sponsorship in the NASCAR Cup Series.
OWENSBORO, Ky., February 07, 2025--(BUSINESS WIRE)--Green River Whiskey is proud to announce its partnership as the primary sponsor of the No. 44 Green River Whiskey Chevrolet with NY Racing Team and NASCAR driver J.J. Yeley as they take on qualifiers for 2025 Daytona 500. The sponsorship marks a milestone for Green River Whiskey—its first venture into modern motorsports—aligning with the brand's remarkable revival story, Owensboro, Kentucky's rich NASCAR heritage and a bold vision for the future.
With roots dating back to 1885, Green River Whiskey has overcome prohibition, shifting consumer trends, and natural disasters to rise once again as one of the fastest-growing American Whiskey brands. Reintroduced in 2022, Green River is rapidly expanding, poised for distribution in 45 states this year with a range of expressions offering quality and value, straight from the Kentucky Bourbon Trail™. Later this month the brand will launch its first major national advertising campaign in more than 100 years, pairing its rich history with a sense of authenticity and approachability that sets the brand apart from competition in the premium whiskey category.
As the No. 44 Green River Whiskey Chevrolet takes to the track in its striking green regalia—a nod to the green flag that signals racing's most heightened moments—Green River Whiskey is embracing the thrill of the Daytona 500 with the same spirit of resilience and ambition that fuels its comeback. The sponsorship will see Green River Whiskey prominently featured on Yeley's No. 44 Chevrolet as he races to qualify for the 2025 NASCAR Cup Series Daytona 500 on February 16, 2025, at 2:30 PM ET, broadcast live on FOX.
The Daytona 500 is renowned for its unpredictability, where the unexpected is the norm. The race's history is filled with dramatic moments and surprise victories, an appropriate metaphor for Green River's own journey of overcoming obstacles and seizing opportunities.
"The Daytona 500 is more than just a race—it's a proving ground for perseverance, skill, and a little bit of luck," said Pete Marino, President of Bardstown Bourbon and Green River Distilling Co. "The horseshoe, a universal symbol of luck, has always been a part of the brand's iconography and our bottle. On the No. 44 Green River Whiskey Chevrolet, it's a symbol that we're ready to chase history at the Great American Race."
For J.J. Yeley, this partnership represents more than just a sponsorship—it's about seizing an opportunity to make a statement.
"I couldn't be more excited to team up with Green River Whiskey for this monumental Daytona race," said Yeley. "Their story of resilience, growth, and passion for their craft is exactly what it takes to compete at this level. Daytona is where legends are made, and with Green River Whiskey on board, we're ready to take on the challenge and fight our way into the big race."
Green River is beloved and active in its community and known as "The Pride of Owensboro," a region ripe with NASCAR heritage. Among a number of industry contributors, Green River shares a hometown with NASCAR legends Darrell and Michael Waltrip, both Daytona 500 winners who emerged as formidable competitors in the 1970's and whose careers in racing continue today.
As Green River Whiskey races toward its goal of becoming a top-10 American Whiskey brand, this sponsorship underscores its commitment to expanding its reach, investing in growth, and embracing bold new chapters. From the back bar to the track, Green River Whiskey is a brand built on determination and a willingness to take risks—because in racing, in business, and in life, nothing is guaranteed, but anything is possible.
About Green River Distilling Co.
Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a long, rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. is proud to call Owensboro, Kentucky home, and serves as the westernmost outpost of the Kentucky Bourbon Trail™. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills. Blended to create a smooth and welcoming taste profile, Green River Distilling Co. is a true testament to simplicity and quality going hand-in-hand. Green River is part of Bardstown Bourbon Co, a top 10 distiller in the U.S. For more information, visit greenriverwhiskey.com.
Key Events During 2025 Daytona Speedweeks Leading to the Daytona 500:
Daytona 500 Practice: February 12, 2025 | 10:05-10:55 AM ET | Daytona International Speedway
Daytona 500 Qualifying: February 12, 2025 | 8:15 PM ET | FS1
Daytona Duels: February 13, 2025 | 7:00 PM ET | FS1
Daytona 500: February 16, 2025 | 2:30 PM ET | FOX
View source version on businesswire.com: https://www.businesswire.com/news/home/20250207218191/en/
Contacts
MEDIA CONTACTS: GREEN RIVER WHISKEY:Holly Weylerhweyler@bardstownbourbon.com 502.836.8715
BRAND LABS GROUPAndrew Demorestandrew@brandlabgroup.com 727.900.1282

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Lindsay Corporation Announces Third Quarter Fiscal 2025 Earnings Conference Call and Webcast
Lindsay Corporation Announces Third Quarter Fiscal 2025 Earnings Conference Call and Webcast

Business Wire

time15 minutes ago

  • Business Wire

Lindsay Corporation Announces Third Quarter Fiscal 2025 Earnings Conference Call and Webcast

OMAHA, Neb.--(BUSINESS WIRE)--Lindsay Corporation (NYSE: LNN), a leading global manufacturer and distributor of irrigation and infrastructure equipment and technology, today announced it plans to release financial results for its fiscal 2025 third quarter ended May 31, 2025 before the market opens on Thursday, June 26, 2025. Management, including Randy Wood, President and Chief Executive Officer, and Brian Ketcham, Senior Vice President and Chief Financial Officer, will host a conference call to discuss the results the same day at 11:00 a.m. ET. Interested investors may pre-register for the teleconference at the following link: Registered participants will receive an email with a calendar reminder, dial-in number and PIN that allows immediate access to the call on June 26, 2025. Participants who do not wish to pre-register may dial (833) 535-2202 (U.S.), (412) 902-6745 (International), or (866) 605-3852 (Canada) and request the Lindsay Corporation call. Additionally, the conference call will be simulcast live online and can be accessed via the investor relations section of the Company's website, Replays of the conference call will remain available on the Company's website until the next quarterly earnings release. The Company will have a slide presentation available to supplement management's formal presentation, which will also be accessible via the Company's website. About Lindsay Corporation Lindsay Corporation (NYSE: LNN) is a leading global manufacturer and distributor of irrigation and infrastructure equipment and technology. Established in 1955, the company has been at the forefront of research and development of innovative solutions to meet the food, fuel, fiber and transportation needs of the world's rapidly growing population. The Lindsay family of irrigation brands includes Zimmatic™ center pivot and lateral move agricultural irrigation systems, FieldNET™ and FieldWise™ remote irrigation management technology, FieldNET Advisor™ irrigation scheduling technology, and industrial IoT solutions. Also a global leader in the transportation industry, Lindsay Transportation Solutions manufactures equipment to improve road safety and keep traffic moving on the world's roads, bridges and tunnels, through the Barrier Systems™, Road Zipper™ and Snoline™ brands. For more information about Lindsay Corporation, visit

Elev8ors Celebrates National Recognition as Company of the Year and Announces Elev8 U Conference Chicago 2025
Elev8ors Celebrates National Recognition as Company of the Year and Announces Elev8 U Conference Chicago 2025

Business Wire

timean hour ago

  • Business Wire

Elev8ors Celebrates National Recognition as Company of the Year and Announces Elev8 U Conference Chicago 2025

CHICAGO--(BUSINESS WIRE)-- Elev8ors ®, the groundbreaking virtual networking organization, is proud to announce its recognition as Company of the Year at the 2025 American Business Awards® (Stevie Awards). This prestigious honor highlights Elev8ors' innovative approach to professional networking, placing the organization among iconic winners such as Apple, Ford, and Samsung. A premier business event in the heart of Chicago. Share Hot on the heels of this achievement, Elev8ors is thrilled to launch the Elev8 U Conference Chicago 2025, an event designed to inspire and connect business owners and service providers from across the nation. Taking place over the Columbus Day weekend, October 9th and 10th, this destination conference blends professional growth opportunities with a family-friendly atmosphere, making it a perfect experience for both work and leisure. A Premier Business Event in the Heart of Chicago The Elev8 U Conference Chicago 2025 will deliver an unparalleled experience for B2B leaders, showcasing world-class speakers who will discuss timely and impactful topics aimed at driving businesses forward. Attendees will also enjoy award-winning cuisine prepared by top chefs at the Renaissance Schaumburg Convention Center Hotel, ensuring an elevated culinary experience throughout the event. Set against the vibrant backdrop of Chicago, attendees and their families will also have the chance to explore the city's rich culture and attractions during the three-day holiday weekend. Whether it's enjoying the VIP dinner with live entertainment or building meaningful connections in thoughtfully designed networking sessions, the Elev8 U Conference offers a truly memorable event experience. 'Elev8ors' mission has always been about transforming the way people connect and celebrate success,' said Francesca Kenney, co-founder of Elev8ors. 'With Elev8 U Chicago 2025, we're providing a space where professionals can not only grow their businesses but also create lasting memories with their families.' Celebrating Recognition and Commitment to Excellence The announcement of the Elev8 U Conference 2025 comes as Elev8ors celebrates its Company of the Year award from the Stevie Awards, a recognition lauded for highlighting organizations that achieve exceptional impact and innovation. 'Receiving the Stevie Award is a tremendous milestone for Elev8ors and validates the focus we've placed on building trust and transformation within our community,' said Brian Keltner, co-founder of Elev8ors. 'This award inspires us to continue creating opportunities for business leaders to thrive, and the Elev8 U Conference reflects everything we stand for as a company.' Take Advantage of the Early Bird Special Registration for the Elev8 U Conference Chicago 2025 is now open! Attendees are encouraged to secure their spot early and take advantage of the early bird special, which is available until July 30th. Don't miss the opportunity to be part of one of the most exciting B2B events of the year. For more information and to register, visit About Elev8ors® Founded in 2024, Elev8ors ® is a pioneering virtual networking organization that empowers entrepreneurs and business owners to cultivate meaningful relationships and drive continuous referrals. Anchored in its unique '8 Dimensions of a Business Ecosystem' framework, Elev8ors is committed to trust, generosity, and action, redefining the way professionals connect and grow. Learn more at Check our LinkedIn Page here.

French innovations win global recognition for water sustainability and research excellence
French innovations win global recognition for water sustainability and research excellence

Business Wire

timean hour ago

  • Business Wire

French innovations win global recognition for water sustainability and research excellence

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Two pioneering French organisations, Kumulus SAS and STEM SAS, have been recognised during the fourth cycle of the Mohammed bin Rashid Al Maktoum Global Water Award for their remarkable contributions to sustainable water solutions. Supervised by the UAE Water Aid Foundation (Suqia UAE) under the Mohammed bin Rashid Al Maktoum Global Initiatives, the award carries a total prize pool of USD 1 million and celebrates innovative projects that address global water scarcity through renewable energy and advanced technologies. Kumulus SAS won the Innovative Projects Award (Small Projects category) for its patented atmospheric water generator, which extracts drinking water from air using a hybrid condensation and desiccant process. Designed to operate using solar energy, each machine produces around 30 litres of water per day. The machines were deployed in rural schools in Tunisia, ensuring clean water access for over 1,000 students and more than 100 staff members. The project helps reduce water-related illnesses and absenteeism. 'Being among the winners shows we can deliver the right technology to those who need it and help address water scarcity. I thank His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, not only for the award but for his leadership in prioritising sustainability and global water access across the Arab world,' said Iheb Triki, co-founder and CEO of Kumulus. STEM SAS won the Innovative Research and Development Award (International Institutions category) for its AQUAHIVE solution, a next-generation membrane distillation system that purifies water using waste heat and minimal electricity. AQUAHIVE purifies seawater, brackish water and industrial wastewater through a patented low-temperature evaporation-condensation process. With a current technology readiness level of eight, the solution was showcased in the industrial environment of Dunkirk, France, earlier this year. 'When it comes to the global water crisis, the 3R rule – Reduce, Reuse, Recycle – is essential. Receiving this award made our entire team proud and renewed our motivation to reach new milestones. I sincerely thank His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for championing innovation and sustainability. Leadership like his is vital to creating a better future,' said Frederic Walland, CEO of STEM SAS.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store