logo
Green River Whiskey Joins NY Racing Team and J.J. Yeley in Quest for The 2025 Daytona 500

Green River Whiskey Joins NY Racing Team and J.J. Yeley in Quest for The 2025 Daytona 500

Yahoo07-02-2025

The Historic Comeback Brand Races Toward the Green Flag for its First-Ever Primary Sponsorship in the NASCAR Cup Series.
OWENSBORO, Ky., February 07, 2025--(BUSINESS WIRE)--Green River Whiskey is proud to announce its partnership as the primary sponsor of the No. 44 Green River Whiskey Chevrolet with NY Racing Team and NASCAR driver J.J. Yeley as they take on qualifiers for 2025 Daytona 500. The sponsorship marks a milestone for Green River Whiskey—its first venture into modern motorsports—aligning with the brand's remarkable revival story, Owensboro, Kentucky's rich NASCAR heritage and a bold vision for the future.
With roots dating back to 1885, Green River Whiskey has overcome prohibition, shifting consumer trends, and natural disasters to rise once again as one of the fastest-growing American Whiskey brands. Reintroduced in 2022, Green River is rapidly expanding, poised for distribution in 45 states this year with a range of expressions offering quality and value, straight from the Kentucky Bourbon Trail™. Later this month the brand will launch its first major national advertising campaign in more than 100 years, pairing its rich history with a sense of authenticity and approachability that sets the brand apart from competition in the premium whiskey category.
As the No. 44 Green River Whiskey Chevrolet takes to the track in its striking green regalia—a nod to the green flag that signals racing's most heightened moments—Green River Whiskey is embracing the thrill of the Daytona 500 with the same spirit of resilience and ambition that fuels its comeback. The sponsorship will see Green River Whiskey prominently featured on Yeley's No. 44 Chevrolet as he races to qualify for the 2025 NASCAR Cup Series Daytona 500 on February 16, 2025, at 2:30 PM ET, broadcast live on FOX.
The Daytona 500 is renowned for its unpredictability, where the unexpected is the norm. The race's history is filled with dramatic moments and surprise victories, an appropriate metaphor for Green River's own journey of overcoming obstacles and seizing opportunities.
"The Daytona 500 is more than just a race—it's a proving ground for perseverance, skill, and a little bit of luck," said Pete Marino, President of Bardstown Bourbon and Green River Distilling Co. "The horseshoe, a universal symbol of luck, has always been a part of the brand's iconography and our bottle. On the No. 44 Green River Whiskey Chevrolet, it's a symbol that we're ready to chase history at the Great American Race."
For J.J. Yeley, this partnership represents more than just a sponsorship—it's about seizing an opportunity to make a statement.
"I couldn't be more excited to team up with Green River Whiskey for this monumental Daytona race," said Yeley. "Their story of resilience, growth, and passion for their craft is exactly what it takes to compete at this level. Daytona is where legends are made, and with Green River Whiskey on board, we're ready to take on the challenge and fight our way into the big race."
Green River is beloved and active in its community and known as "The Pride of Owensboro," a region ripe with NASCAR heritage. Among a number of industry contributors, Green River shares a hometown with NASCAR legends Darrell and Michael Waltrip, both Daytona 500 winners who emerged as formidable competitors in the 1970's and whose careers in racing continue today.
As Green River Whiskey races toward its goal of becoming a top-10 American Whiskey brand, this sponsorship underscores its commitment to expanding its reach, investing in growth, and embracing bold new chapters. From the back bar to the track, Green River Whiskey is a brand built on determination and a willingness to take risks—because in racing, in business, and in life, nothing is guaranteed, but anything is possible.
About Green River Distilling Co.
Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a long, rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. is proud to call Owensboro, Kentucky home, and serves as the westernmost outpost of the Kentucky Bourbon Trail™. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills. Blended to create a smooth and welcoming taste profile, Green River Distilling Co. is a true testament to simplicity and quality going hand-in-hand. Green River is part of Bardstown Bourbon Co, a top 10 distiller in the U.S. For more information, visit greenriverwhiskey.com.
Key Events During 2025 Daytona Speedweeks Leading to the Daytona 500:
Daytona 500 Practice: February 12, 2025 | 10:05-10:55 AM ET | Daytona International Speedway
Daytona 500 Qualifying: February 12, 2025 | 8:15 PM ET | FS1
Daytona Duels: February 13, 2025 | 7:00 PM ET | FS1
Daytona 500: February 16, 2025 | 2:30 PM ET | FOX
View source version on businesswire.com: https://www.businesswire.com/news/home/20250207218191/en/
Contacts
MEDIA CONTACTS: GREEN RIVER WHISKEY:Holly Weylerhweyler@bardstownbourbon.com 502.836.8715
BRAND LABS GROUPAndrew Demorestandrew@brandlabgroup.com 727.900.1282

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Verint Genie Bot Delivers Millions of Dollars in Business Value
Verint Genie Bot Delivers Millions of Dollars in Business Value

Yahoo

time27 minutes ago

  • Yahoo

Verint Genie Bot Delivers Millions of Dollars in Business Value

MELVILLE, N.Y., June 12, 2025--(BUSINESS WIRE)--Verint® (NASDAQ: VRNT), The CX Automation Company™, today announced AI business outcomes customers achieved with the recently launched Verint Genie Bot. Part of Verint Open Platform's business analytics solutions, Verint Genie Bot is supercharging business analyst capacity. The bot delivers critical customer experience (CX) insights to executives at unprecedented speed across customer complaints, churn, upsell opportunities and cost reduction initiatives. Verint Genie Bot Delivers Powerful AI Business Outcomes The AI-powered bot delivers actionable CX insights in minutes, driving millions of dollars in value to customers across industries. For example, in the first day of using Verint Genie Bot, an international financial institution uncovered the insights to optimize customer journeys, reduce costs and increase revenue by $5 million. In addition, an energy provider leveraged the bot's insights to streamline self-service and agent workflows, opening the door to $3 million in cost reduction. "Our latest release of Verint Genie Bot is another breakthrough in applying agentic AI to CX Automation," said Verint's Global Vice President, Product and Go-to-Market Strategy, Daniel Ziv. "By combining the latest generative and agentic AI capabilities, Verint Genie Bot is now proven to create unparalleled value." Discover how Verint Genie Bot and Verint Open Platform can unlock transformative insights and AI outcomes, now. About Verint Verint® (NASDAQ: VRNT) is a leader in Customer Experience (CX) Automation, serving a customer base that includes more than 80 of the Fortune 100 companies. The world's most iconic brands use the Verint Open Platform and our team of AI-powered bots to deliver tangible AI Business Outcomes, Now™ across the enterprise. Verint is uniquely positioned to help brands increase CX Automation with our differentiated, AI-powered Open Platform. Verint, The CX Automation Company™, is proud to be Certified™ by Great Place To Work®. Learn more at This press release contains "forward-looking statements," including statements regarding expectations, predictions, views, opportunities, plans, strategies, beliefs and statements of similar effect relating to Verint Systems Inc. These forward-looking statements are not guarantees of future performance and they are based on management's expectations that involve a number of risks, uncertainties and assumptions, any of which could cause actual results to differ materially from those expressed in or implied by the forward-looking statements. For a detailed discussion of these risk factors, see our Annual Report on Form 10-K for the fiscal year ended January 31, 2025, and other filings we make with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release and, except as required by law, Verint assumes no obligation to update or revise them or to provide reasons why actual results may differ. VERINT, VERINT DA VINCI, VERINT OPEN CCAAS, THE CX AUTOMATION COMPANY, THE CUSTOMER ENGAGEMENT COMPANY AND THE ENGAGEMENT CAPACITY GAP are trademarks of Verint Systems Inc. or its subsidiaries. Verint and other parties may also have trademark rights in other terms used herein. View source version on Contacts Media Relations Andi Investor Relations Matthew Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data

Volantis Unveils Photonic Compute Platform for the AI Era; Raises $9M in Seed Round With Alex Wang, Trevor Blackwell, and Others
Volantis Unveils Photonic Compute Platform for the AI Era; Raises $9M in Seed Round With Alex Wang, Trevor Blackwell, and Others

Business Wire

time31 minutes ago

  • Business Wire

Volantis Unveils Photonic Compute Platform for the AI Era; Raises $9M in Seed Round With Alex Wang, Trevor Blackwell, and Others

SAN MATEO, Calif.--(BUSINESS WIRE)-- Volantis, a semiconductor startup building photonically integrated computers for the AI era, today emerged from stealth and announced a $9 million seed round of funding. The round includes backing from Alex Wang (Scale AI) and Trevor Blackwell (Y Combinator). Sam Altman backed Volantis in April 2022, betting on the need for foundational breakthroughs in compute long before today's AI infrastructure limitations came into focus. Volantis is not trying to retrofit today's chips; they're building what the next decade of compute will require. Founded in 2022, Volantis is the first company to scale a new class of photonic compute architecture that moves beyond the limitations of silicon photonics. Using a fundamentally different approach—direct laser modulation and wafer-scale integration—Volantis enables ultra-efficient communication across highly connected compute systems. This architecture packs the power of a server rack into a chip-scale package, reducing energy consumption and cost while dramatically increasing compute speed. 'We're not just making an incrementally better AI chip,' said Tapa Ghosh, Volantis' founder and CEO. 'We've solved long-standing challenges that have kept photonics out of computers. Instead of relying on silicon photonics, we've scaled a new class of low-cost, low-power, directly modulated lasers and coupled them into densely parallel optical waveguides—something never done at this scale before. The result is the photonic compute platform the AI era has been waiting for.' The core bottleneck in AI compute today is the bandwidth and power required to move data between chips. While photonics has long been seen as the answer, silicon photonics—the dominant approach for the past two decades—has consistently failed to scale inside systems. Volantis replaces traditional chip interconnects with energy-efficient optical channels, using parallelism to deliver high aggregate bandwidth with unmatched efficiency. Volantis' breakthrough comes from integrating directly modulated lasers with on-chip optical waveguides—a feat that enables many slow, low-powered links to work in parallel, similar to the architectural advantage GPUs have in compute. This unique combination allows Volantis to unlock 15x better performance per dollar while improving stability, and reducing power consumption. In just two years Volantis has already built working, patent-pending prototypes, validating that photonics inside the computer outperforms traditional silicon photonics. Clint Schow, a leading photonics researcher and professor at UCSB, and advisor to Volantis, added, 'This new approach takes proven, low-cost VCSEL technology and unleashes it at scale to deliver a wafer-scale AI processor. Volantis is not trying to retrofit today's chips; they're building what the next decade of compute will require.' The Volantis team brings together top optical and hardware engineering talent from companies like Ayar Labs, Lightmatter, Marvell, Rockley, Infinera, Lumentum, Juniper, Skorpios, and others. Roy Meade, co-founder and CTO of Volantis, was the first employee and former VP of Engineering at Ayar Labs, one of the most prominent silicon photonics companies globally; he also successfully led HBM (High Bandwidth Memory) development at Micron. Volantis will use the funding to continue refining its chip architecture, grow its world-class engineering team, and begin early customer engagements. About Volantis Volantis is a semiconductor startup building photonically integrated computers for the AI era. Founded in 2022 and backed by leading innovators in AI and computing, Volantis is the first to scale photonics inside computer chips, enabling a new class of chips that are radically faster, less expensive, and more energy efficient than traditional architectures. Volantis holds multiple pending patents on its architecture and is headquartered in San Mateo, CA.

Verint Genie Bot Delivers Millions of Dollars in Business Value
Verint Genie Bot Delivers Millions of Dollars in Business Value

Business Wire

time31 minutes ago

  • Business Wire

Verint Genie Bot Delivers Millions of Dollars in Business Value

MELVILLE, N.Y.--(BUSINESS WIRE)-- Verint ® (NASDAQ: VRNT), The CX Automation Company ™, today announced AI business outcomes customers achieved with the recently launched Verint Genie Bot. The AI-powered Verint Genie Bot delivers actionable customer experience (CX) insights in minutes, driving millions of dollars in value to customers across industries. Part of Verint Open Platform's business analytics solutions, Verint Genie Bot is supercharging business analyst capacity. The bot delivers critical customer experience (CX) insights to executives at unprecedented speed across customer complaints, churn, upsell opportunities and cost reduction initiatives. Verint Genie Bot Delivers Powerful AI Business Outcomes The AI-powered bot delivers actionable CX insights in minutes, driving millions of dollars in value to customers across industries. For example, in the first day of using Verint Genie Bot, an international financial institution uncovered the insights to optimize customer journeys, reduce costs and increase revenue by $5 million. In addition, an energy provider leveraged the bot's insights to streamline self-service and agent workflows, opening the door to $3 million in cost reduction. 'Our latest release of Verint Genie Bot is another breakthrough in applying agentic AI to CX Automation,' said Verint's Global Vice President, Product and Go-to-Market Strategy, Daniel Ziv. 'By combining the latest generative and agentic AI capabilities, Verint Genie Bot is now proven to create unparalleled value.' Discover how Verint Genie Bot and Verint Open Platform can unlock transformative insights and AI outcomes, now. About Verint Verint ® (NASDAQ: VRNT) is a leader in Customer Experience (CX) Automation, serving a customer base that includes more than 80 of the Fortune 100 companies. The world's most iconic brands use the Verint Open Platform and our team of AI-powered bots to deliver tangible AI Business Outcomes, Now™ across the enterprise. Verint is uniquely positioned to help brands increase CX Automation with our differentiated, AI-powered Open Platform. Verint, The CX Automation Company™, is proud to be Certified™ by Great Place To Work ®. Learn more at This press release contains 'forward-looking statements,' including statements regarding expectations, predictions, views, opportunities, plans, strategies, beliefs and statements of similar effect relating to Verint Systems Inc. These forward-looking statements are not guarantees of future performance and they are based on management's expectations that involve a number of risks, uncertainties and assumptions, any of which could cause actual results to differ materially from those expressed in or implied by the forward-looking statements. For a detailed discussion of these risk factors, see our Annual Report on Form 10-K for the fiscal year ended January 31, 2025, and other filings we make with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release and, except as required by law, Verint assumes no obligation to update or revise them or to provide reasons why actual results may differ. VERINT, VERINT DA VINCI, VERINT OPEN CCAAS, THE CX AUTOMATION COMPANY, THE CUSTOMER ENGAGEMENT COMPANY AND THE ENGAGEMENT CAPACITY GAP are trademarks of Verint Systems Inc. or its subsidiaries. Verint and other parties may also have trademark rights in other terms used herein.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store