Latest news with #Yeley
Yahoo
21-05-2025
- Automotive
- Yahoo
Fanatics Sportsbook partners with NY Racing Team for two Cup Series races
NEW YORK (May 21, 2025) — New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team's No. 44 Chevrolet, driven by J.J. Yeley for two of the NASCAR Cup Series' most prestigious races — the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway. The Fanatics Sportsbook No. 44 Chevrolet will take to the track — first in Music City on Sunday, June 1 and next in the Valley of the Sun on Sunday, Nov. 2 — decked in the company's signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It's only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023. Advertisement RELATED: Charlotte weekend schedule | How to watch Coke 600 on Prime Video In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique J.J. Yeley specials and live betting markets on Raceday. According to Fanatics Sportsbook, Yeley is +800 to have a top-10 finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley's starting grid position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience. 'We are proud to partner with John Cohen and the New York Racing Team,' said Selena Kalvaria, CMO of Fanatics Betting and Gaming. 'The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest-growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can't wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway.' Nashville Superspeedway is Middle Tennessee's racing jewel. The 1.33-mile D-shaped track with 14 degrees of banking is the largest concrete-only track in NASCAR and the perfect track for a prime time race. The sponsorship will see Fanatics Sportsbook featured on Yeley's No. 44 Chevrolet in the Cracker Barrel 400 on Sunday, June 1 at 7 p.m. ET, broadcast live on Prime Video. The No. 44 Fanatics Sportsbook car will return at the end of the season to compete at the NASCAR Cup Series Championship at Phoenix Raceway on Sunday, November 2, 2025, which will air live on NBC. For up to date news and information on the Fanatics Sportsbook No. 44 Chevrolet follow @FanaticsBook on X and @FanaticsSportsbook on Instagram.
Yahoo
21-05-2025
- Automotive
- Yahoo
Fanatics Sportsbook Partners with New York Racing Team for Two NASCAR Cup Series Events
Primary Car Sponsor for Nashville and Phoenix Races NEW YORK, May 21, 2025 (GLOBE NEWSWIRE) -- Today, New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team's No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series' most prestigious races - the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway. The Fanatics Sportsbook No. 44 Chevrolet will take to the track - first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 - decked in the company's signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It's only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday. According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley's Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience. 'We are proud to partner with John Cohen and the New York Racing Team,' said Selena Kalvaria, CMO of Fanatics Betting and Gaming. 'The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America.* We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can't wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway.' Nashville Superspeedway is Middle Tennessee's racing jewel. The 1.33-mile D-shaped track with 14 degrees of banking is the largest concrete-only track in NASCAR and the perfect track for a prime time race. The sponsorship will see Fanatics Sportsbook featured on Yeley's No. 44 Chevrolet in the Cracker Barrel 400 on Sunday, June 1 at 7 PM ET, broadcast live on Prime Video. The No. 44 Fanatics Sportsbook car will return at the end of the season to compete at the NASCAR Cup Series Championship at Phoenix Raceway on Sunday, November 2, 2025, which will air live on NBC. For up to date news and information on the Fanatics Sportsbook No. 44 Chevrolet follow @FanaticsBook on X and @FanaticsSportsbook on Fanatics Betting and GamingLaunched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook, now the fastest growing sportsbook in America*, is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin. "Must be 21+. GAMBLING PROBLEM? CALL 1-800-GAMBLER (CO/DC/IA/IL/KS/KY/LA/MD/MI/NC/NJ/OH/PA/TN/VA/VT/WV/WY), (MD), (800)-327-5050 or (MA), Call (877)8-HOPENY or text HOPENY (467369) (NY), or Call 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), (888) 789-7777 or (CT), or 1-800-9-WITH-IT (IN), (NC), (WV)Contact: Photos accompanying this announcement are available at
Yahoo
07-02-2025
- Automotive
- Yahoo
Green River Whiskey sponsors J.J. Yeley for the Daytona 500
HENDERSON, Ky. (WEHT) – Green River Whiskey has announced its partnership as the primary sponsor of the No. 44 Green River Whiskey Chevrolet with NY Racing Team and NASCAR driver J.J. Yeley. According to the Bardstown Bourbon Company, the sponsorship marks a milestone for Green River Whiskey as its first venture into modern motorsports. The sponsorship will see Green River Whiskey prominently featured on Yeley's No. 44 Chevrolet as he races to qualify for the 2025 NASCAR Cup Series Daytona 500 on February 16. Reintroduced in 2022, Green River is expanding and is poised for distribution in 45 states. Later this month, the brand will launch its first major national advertising campaign in more than 100 years. FOS bids farewell to old houses and looks toward the future 'I couldn't be more excited to team up with Green River Whiskey for this monumental Daytona race,' said Yeley. 'Their story of resilience, growth, and passion for their craft is exactly what it takes to compete at this level. Daytona is where legends are made, and with Green River Whiskey on board, we're ready to take on the challenge and fight our way into the big race.' Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
07-02-2025
- Automotive
- Yahoo
Green River Whiskey Joins NY Racing Team and J.J. Yeley in Quest for The 2025 Daytona 500
The Historic Comeback Brand Races Toward the Green Flag for its First-Ever Primary Sponsorship in the NASCAR Cup Series. OWENSBORO, Ky., February 07, 2025--(BUSINESS WIRE)--Green River Whiskey is proud to announce its partnership as the primary sponsor of the No. 44 Green River Whiskey Chevrolet with NY Racing Team and NASCAR driver J.J. Yeley as they take on qualifiers for 2025 Daytona 500. The sponsorship marks a milestone for Green River Whiskey—its first venture into modern motorsports—aligning with the brand's remarkable revival story, Owensboro, Kentucky's rich NASCAR heritage and a bold vision for the future. With roots dating back to 1885, Green River Whiskey has overcome prohibition, shifting consumer trends, and natural disasters to rise once again as one of the fastest-growing American Whiskey brands. Reintroduced in 2022, Green River is rapidly expanding, poised for distribution in 45 states this year with a range of expressions offering quality and value, straight from the Kentucky Bourbon Trail™. Later this month the brand will launch its first major national advertising campaign in more than 100 years, pairing its rich history with a sense of authenticity and approachability that sets the brand apart from competition in the premium whiskey category. As the No. 44 Green River Whiskey Chevrolet takes to the track in its striking green regalia—a nod to the green flag that signals racing's most heightened moments—Green River Whiskey is embracing the thrill of the Daytona 500 with the same spirit of resilience and ambition that fuels its comeback. The sponsorship will see Green River Whiskey prominently featured on Yeley's No. 44 Chevrolet as he races to qualify for the 2025 NASCAR Cup Series Daytona 500 on February 16, 2025, at 2:30 PM ET, broadcast live on FOX. The Daytona 500 is renowned for its unpredictability, where the unexpected is the norm. The race's history is filled with dramatic moments and surprise victories, an appropriate metaphor for Green River's own journey of overcoming obstacles and seizing opportunities. "The Daytona 500 is more than just a race—it's a proving ground for perseverance, skill, and a little bit of luck," said Pete Marino, President of Bardstown Bourbon and Green River Distilling Co. "The horseshoe, a universal symbol of luck, has always been a part of the brand's iconography and our bottle. On the No. 44 Green River Whiskey Chevrolet, it's a symbol that we're ready to chase history at the Great American Race." For J.J. Yeley, this partnership represents more than just a sponsorship—it's about seizing an opportunity to make a statement. "I couldn't be more excited to team up with Green River Whiskey for this monumental Daytona race," said Yeley. "Their story of resilience, growth, and passion for their craft is exactly what it takes to compete at this level. Daytona is where legends are made, and with Green River Whiskey on board, we're ready to take on the challenge and fight our way into the big race." Green River is beloved and active in its community and known as "The Pride of Owensboro," a region ripe with NASCAR heritage. Among a number of industry contributors, Green River shares a hometown with NASCAR legends Darrell and Michael Waltrip, both Daytona 500 winners who emerged as formidable competitors in the 1970's and whose careers in racing continue today. As Green River Whiskey races toward its goal of becoming a top-10 American Whiskey brand, this sponsorship underscores its commitment to expanding its reach, investing in growth, and embracing bold new chapters. From the back bar to the track, Green River Whiskey is a brand built on determination and a willingness to take risks—because in racing, in business, and in life, nothing is guaranteed, but anything is possible. About Green River Distilling Co. Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a long, rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. is proud to call Owensboro, Kentucky home, and serves as the westernmost outpost of the Kentucky Bourbon Trail™. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills. Blended to create a smooth and welcoming taste profile, Green River Distilling Co. is a true testament to simplicity and quality going hand-in-hand. Green River is part of Bardstown Bourbon Co, a top 10 distiller in the U.S. For more information, visit Key Events During 2025 Daytona Speedweeks Leading to the Daytona 500: Daytona 500 Practice: February 12, 2025 | 10:05-10:55 AM ET | Daytona International Speedway Daytona 500 Qualifying: February 12, 2025 | 8:15 PM ET | FS1 Daytona Duels: February 13, 2025 | 7:00 PM ET | FS1 Daytona 500: February 16, 2025 | 2:30 PM ET | FOX View source version on Contacts MEDIA CONTACTS: GREEN RIVER WHISKEY:Holly Weylerhweyler@ 502.836.8715 BRAND LABS GROUPAndrew Demorestandrew@ 727.900.1282
