LPGA Tour poised to sparkle beyond Diamond Jubilee with leadership reboot
In recent months, the LPGA named its 10th commissioner in 40-year-old Craig Kessler, whom the search committee was wowed by his passion for the women's game and, more importantly, by his astute vision to take the organisation forward through four key pillars he has outlined.
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Malay Mail
11 hours ago
- Malay Mail
Fashion Goes Live: How Brands and Affiliates Win Consumer Trust Through Shopee Live
From Cautious to Confident Livestreams That Speak to Shoppers Get Ready With Shopee This 8.8 Shopee Live Fashion Week - END - KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 25 July 2025 - Buying fashion online has long come with a familiar challenge — a hint of hesitation, some second-guessing, and an overall sense of uncertainty before placing an order. Today's buyers aren't just looking for great deals; they want trusted reviews, value for money, and products that meet their expectations. Building that buyer confidence continues to be a non-negotiable part of the shopping up to the challenge are local brands and affiliates, bridging the gap between buyers and sellers through value-driven livestream content that clicks, connects, and converts. By extending their presence online, they're fostering trust, addressing consumer needs, and creating a shopping experience that feels personal and of scrolling endlessly or second-guessing purchases, more buyers are turning to livestreams for guidance and local Malaysian apparel brand, known for elegant wear with a traditional contemporary twist. 'Shoppers today are more cautious — they want to be sure of what they're buying, and that trust doesn't come easy online. That's why livestreaming has been such a game changer. It lets us connect directly with our customers, show how our pieces fit, and build trust through real-time interaction.'During Shopee's recent campaign,, invested additional time in livestreaming resulting in more than 400% increase in livestream sales. Beyond hosting their own livestreams, they also tap into Shopee's Affiliate network to amplify word-of-mouth discovery., a Shopee affiliate, shares his experience working with local fashion brands. 'As a fashion content creator, I love showing how stylish and versatile Muslimah wear can be. When I partner with fashion brands, we work closely to bring their collections to life on livestream. I take the time to understand their key pieces, fabrics, and what makes their designs special so I can present them and answer questions confidently. This kind of hands-on collaboration makes the livestream more engaging, informative, and not to mention, rewarding'Through this collaborative approach,was able to drive up to 6X more orders for local fashion brands during last month's sale. This demonstrates the potential that's possible when brands and affiliates work in synergy, combining their strengths to turn cautious buyers into confident done strategically, livestreaming can be a powerful conversion tool. To keep up, local sellers are doubling down on their livestream strategies to meet buyers where they fashion brand owneris a prime example. 'Understanding my audience is key. Most of my viewers are young Muslim women looking for styling tips. In my livestreams, I focus on showing fresh and versatile ways to wear my scarves. More importantly, they feel like they're getting full value out of the product. I also time my livestreams when my audience is most active on the app. Some people think going live is just about showing products, but having a proper strategy makes all the difference if you want real results!'During last month's sale,more than doubled their viewership and revenue with the majority coming from livestream, proving how powerful Shopee Live can be in enabling local fashion brand not just sellers making an impact, affiliates likeare bringing inspirations to life as well. 'People don't just want to see clothes, they want to see themselves in them,' he shared. 'When I promote modest fashion brands, I focus on building my followers' confidence by creating content that speaks to their everyday needs. My audience are usually concerned about how to dress modestly while staying cool in the hot weather. So, I focus my content on recommending breathable, modest pieces that offer comfort without compromising on style or coverage. People want their problems solved and now, I regularly strategise my livestreams this way!'Through this focus,was able to gain more than a thousand followers within 7 days and contribute an additional 50% in sales for local fashion brands last shows that with the right timing and approach, livestreaming can benefit everyone - buyers, brands, and affiliates. Ultimately, it boils down to knowing your audience and creating content that answers their shoppers become more intentional with how and where they spend, livestream commerce is quickly becoming the go-to way to discover fashion. Today's brands and affiliates are leveraging Shopee's comprehensive content ecosystem so buyers can shop 8.8, catchandthis Shopee Live Fashion Week happening from 1 to 11 August 2025. Buyers can look forward todeals, including daily 50% off Fashion Vouchers, Free Shipping with no minimum spend, and exclusive livestream-only vouchers. Join us this 8.8 and experience how Shopee makes shopping your favourite fashion brandsHashtag: #Shopee The issuer is solely responsible for the content of this announcement. Shopee Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region's digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea's mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and Monee. For Media Enquiries Shopee Public Relations Team: [email protected]
Barnama
12 hours ago
- Barnama
Gold Futures End Week Lower On Firm US Jobs Data, Upbeat Trade Sentiment
By Fatin Umairah Abdul Hamid KUALA LUMPUR, July 25 (Bernama) -- The gold futures contract on Bursa Malaysia Derivatives ends lower on Friday, weighed by strong United States (US) jobs data and improving risk sentiment surrounding trade, said an analyst. SPI Asset Management managing partner Stephen Innes said optimism is building around a potential US-European Union trade deal and a broader Asia-Pacific accord that could include Malaysia. 'The yellow metal is facing headwinds from a stronger dollar and a rotation into risk assets,' he told Bernama. At the close, the spot-month July 2025 contract slipped to US$3,350.0 per troy ounce from US$3,366.8 per troy ounce on Thursday, the August 2025 contract fell to US$3,367.4 per troy ounce from US$3,385.1, and the September 2025 contract dropped to US$3,373.3 per troy ounce from US$3,391.0. The October 2025, December 2025, and February 2026 contracts also settled lower at US$3,402.6 per troy ounce from US$3,420.3 previously. Trading volume inched up to 34 lots from 31 lots, while open interest decreased to 71 contracts from 74 yesterday. Physical gold was priced at US$3,365.85 per troy ounce based on the London Bullion Market Association's afternoon fix on July 24, 2025. -- BERNAMA
Malay Mail
12 hours ago
- Malay Mail
TNB reviewing legal options after RM840m tax blow from IRB
KUALA LUMPUR, July 25 — Tenaga Nasional Bhd (TNB) has received a Notice of Additional Assessment for the Year of Assessment (YA) 2022 amounting to RM840.12 million, dated July 24, 2025, from the Inland Revenue Board. In a filing with Bursa Malaysia today, TNB said that in light of the Federal Court's decision relating to a similar Notice of Additional Assessment issued for YA 2018, it is currently evaluating its available legal options to address the matter. 'This evaluation takes into consideration that TNB has already submitted an application for Investment Allowance under Schedule 7B of the Income Tax Act 1967 (including those for YA 2022) to the Minister of Finance,' it added. — Bernama
