‘Videoheaven' Review: Rewinding the Tape

New York Times

02-07-2025

Borrowing the format of 'Los Angeles Plays Itself' (2004), Thom Andersen's great, sprawling survey of how movies have depicted Los Angeles, Alex Ross Perry's archival documentary 'Videoheaven' takes on a topic that is considerably more niche: how movies have depicted video stores.
The subject is more capacious than it might sound. For one thing, it is intriguingly time-bound. Video stores couldn't have appeared in movies until the late 1970s, says Maya Hawke, who narrates, in a nod to her role as a video store employee on 'Stranger Things.' Eventually, such stores will only be portrayed by people who never experienced them firsthand, she says, 'like westerns or the World War II film.'
Drawing on Daniel Herbert's book 'Videoland,' Perry traces how films and TV went from showing home viewing as exotic or dangerous ('Videodrome,' 'Body Double') to seeing it as routine. Onscreen, video stores became sites for romantic interaction or potential embarrassment. Pondering a television trope in which a person seeking to rent a pornographic movie is, without fail, shamed, 'Videoheaven' describes 'an extremely 1990s paradox wherein adults are interested in sexuality but unwilling to admit it.'
The observations range from the incisive to the grandiose, and at nearly three hours, 'Videoheaven' could stand a tighter edit. Early on, a line of voice-over is sloppily repeated verbatim. And Perry only needs so many clips of obnoxious clerks, even if it's funny to see David Spade repeatedly typecast in that role.
But the material will be irresistible to any cinephile who has spent countless hours in these spaces, and a critic would do well to admit susceptibility. I've met Perry a few times over the years, and the first time, he thought I looked familiar — I assume because I had frequented the Kim's Video where he worked.
VideoheavenNot rated. Running time: 2 hours 53 minutes. In theaters.