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Sly & The Family Stone's Streams Up 563% Following Sly Stone's Death

Sly & The Family Stone's Streams Up 563% Following Sly Stone's Death

Yahoo11-07-2025
Welcome to Billboard Pro's Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry's attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.
This week: Sly & the Family Stone's streams are way up following the passing of the group's iconic bandleader, Coldplay sees a heartbroken deep cut go viral for its frontman's rumored real-life heartbreak, Beyoncé gets a bump for a song she's not even playing on tour and more.
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The legendary Sly Stone died earlier this week (June 9) at age 82, leaving behind a seismic impact on the worlds of funk, rock and soul. Though sadly brief in his run as a prominent recording artist – the original lineup of Stone's signature outfit Sly & the Family Stone fell apart within a decade, and Stone became reclusive not long thereafter – his imprint on future generations of artists remains indelible, with a pair of undisputed classic albums (1969's Stand! and 1971's There's a Riot Goin' On) and countless classic singles.
Unsurprisingly, following his death, fans flocked to streaming services to revisit Sly & the Family Stone's most beloved works. His catalog combined for 2.5 million U.S. on-demand audio streams over Tuesday and Wednesday, the two days following his death – up 563% from 385,000 streams over the same period the previous week, according to Luminate. Among the most-streamed classics across those two days: 'Everyday People' (up 168% to 326,000 streams, following a Cher-and-Future-assisted bump two weeks ago), 'Dance to the Music' (up 408% to 174,000) and 'Thank You Falettin Me Be Mice Elf Agin' (up 378% to 169,000). – ANDREW UNTERBERGER
Last week, news broke that Coldplay's Chris Martin and actress Dakota Johnson had reportedly called it quits after eight years of on-and-off dating. Although the couple has not publicly commented on the reports, Coldplay has spent the past few weeks playing stadiums as part of their years-long Music of the Spheres tour — and Martin's performance of the heart-wrenched song 'Sparks' during the shows has inspired some post-breakup gawking, and a significant streaming boost.
'And I know I was wrong/ But I won't let you down/ Oh yeah I will, yeah I will, yes I will,' Martin sings on the track from Coldplay's 2000 debut Parachutes, which he performs in a stripped-down version on acoustic guitar during the stadium tour. After the band performed for two nights at Las Vegas' Allegiant Stadium last week and at Denver's Empower Field at Mile High on Tuesday night (June 10), TikTok clips began to surface focused on Martin's pained facial expression during the song's chorus, with one popular clip captioned, 'Homie is heartbroken.'
Whether it's capturing true feelings or just a projection, the viral boost has translated to streaming services, where 'Sparks' earned 1.5 million U.S. on-demand audio streams on June 9-10 — a 64% increase from its streaming total during the previous Monday and Tuesday, according to Luminate. We'll see if the 25-year-old track can keep surging, although Coldplay will play a pair of stadium shows in El Paso this weekend — and many phones will once again be trained on Martin during one of the show's more emotional moments. – JASON LIPSHUTZ
With their fast-rising new Hollywood single, Cali rap stars YG and Shoreline Mafia (currently comprised of OhGeesy and Fenix Flexin) are looking to keep the West Coast's Kendrick Lamar-fueled momentum going for the rest of the year.
The new single, which dropped on May 23, appears to be another (more upbeat and danceable) taste of the forthcoming project YG teased with March's '2004.' Featuring an assist from Shoreline Mafia and bars directed at Joey Bada$$ ('All the pretty hoes gon' play this/ Joey Bada$$ gon' hate this'), 'Hollywood' is an easy song of the summer contender that's quickly taken over socials. On TikTok, the official 'Hollywood' sound has garnered over 10,000 posts, thanks to the music video's viral Storm DeBarge-crafted choreography.
According to Luminate, 'Hollywood' earned 3.28 million official on-demand U.S. streams in its first full week of release (May 23-29). The following week (May 30-June 5), that figure jumped by 53.5% to just over five million official streams. On the Jun. 14-dated Bubbling Under Hot 100, 'Hollywood' debuted at No. 3, a promising sign for the rest of its chart run. Should its growth continue, 'Hollywood' could land YG his first Hot 100 entry as a lead artist in nearly three years. – KYLE DENIS
'All Night,' the sweeping ballad that wraps up Beyoncé's forgiveness narrative on her blockbuster 2016 Lemonade LP, has been a fan-favorite for nearly ten years. Now, thanks to a viral Cowboy Carter mash-up, it's become something of a streaming hit.
On April 14, TikTok user @cowboydanny posted a mashup of 'All Night' and Cowboy Carter's 'Tyrant,' laying the latter's lead vocals over the former's instrumental and drawing a connection between the songs' shared theme of redemption. The moving mash-up quickly went viral on TikTok amongst the Beyhive, eventually spreading to the platform at-large once the Cowboy Carter Tour kicked off two weeks later on April 28. On TikTok, @cowboydanny's original post has collected over one million views, while the accompanying sound plays in around 35,000 posts. On YouTube, the creator's official upload of the mashup boasts nearly 640,000 hits. For the past eight weeks, 'All Night' has seen a steady, gradual resurgence on streaming as a new generation of consumers discover the Lemonade visual album for the first time.
During the week of April 11-17, 'All Night' earned just under 940,000 official on-demand U.S. streams, according to Luminate. Six weeks later (May 30-June 5), that number ballooned by 76% to over 1.65 million official streams. Even though Beyoncé does not perform 'All Night' on the Cowboy Carter Tour (she does, however, perform 'Tyrant'), the song is still connecting with listeners and gaining new fans nine years later. – KD
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Like: Does standard movie theater etiquette (re: looking at one's cell phone) apply during an AI film fest? You could imagine a computer filmmaker might actually like to see another little computer, lighting up in the dark theater, as if approvingly. Other questions were a bit more existential—or, perhaps, ontological—relating to the very nature of so-called 'AI art.' Even when these films were entertaining or nice to look at, I couldn't help but feel a little tricked. Aren't those qualities mere impersonations of real films, painstakingly made by real people? And so, aren't even the 'good films' still fundamentally bad? There are other, less chin-stroking, considerations. Generative AI has drawn criticism for its massive draw on natural resources, with OpenAI CEO Sam Altman admitting that the proliferation of data centers is pretty much unsustainable without considerable developments in nuclear fusion. And AI's encroachment on certain creative fields has led to concerns about mass layoffs in the film and video game industries. Runway's Ortiz says he thinks of AI as similar to previous technological innovations rollicking creative fields. 'Technology has brought some disruption in the job market,' he says. 'But it also opens up new, new stuff.' The technologists and 'creatives' using and promoting these tools tend to frame the arrival of all this 'new, new stuff' as something of an inevitability. Phoenix-based filmmaker Jacob Adler, whose Total Pixel Space took top honors at the AI Film Festival, seems to follow a similar philosophical track. 'I am fascinated by the long arc of technological evolution that requires the flow of time, beginning with biological technologies such as self-replicating molecules, cell membranes, photosynthesis, nervous systems, eyes, brains, etc.,' Adler wrote in an email to WIRED. 'AI is not a departure from nature, but a continuation of the fundamental evolutionary trend of biology learning to build more complex information-processing systems, now outside its own flesh.' But flesh still has its defenders. The AI battle lines increasingly seem drawn in terms that are unreconcilable. So it comes as little surprise that skeptics, critics, and champions of the old ways have been decrying the AI Film Festival from day one. When Imax announced its partnership with Runway AI, responses among cinephiles were spiky. One X user replied,'Not watching anything made by clankers,' referencing the slur used to disparage robots in the Star Wars films. Actor Jared Gillman reposted Imax's announcement on X with an image of Ethan Hawke in a suicide vest from First Reformed with the caption, 'One ticket for the ai imax film festival please' (doubly appropriate, perhaps, considering Schrader's stated views on the technology). The commingling of Imax and AI seemed a particularly egregious offence. Imax, after all, is a corporation ostensibly dedicated to showcasing the theatrical cinematic experience at the grandest and most imposing scale. And AI is regarded as, well, something else entirely. As one especially withering Redditor put it, 'Imax and Runway AI Sign a Film Festival Deal to Show Dogshit.' AI's defenders (many of whom have a vested financial interest in the technology's success) love claiming that many great leaps forward in human artistry have been met with similar resistance. And they have a point—to a point. Digital filmmaking challenged analog, celluloid filmmaking. The introduction of sound and color technology in cinema was regarded, at first, as a mere gimmick. Even very early critics and academics fretted that photographic media like cinema could never be art, precisely because they merely represented reality, instead of interpreting it. With time, and plenty of counterargument, pretty much all these takes have been proven wrong. Adler's own prize-winning short (which earned him a $15,000 cash prize and 1 million Runway AI 'credits') is a thesis film on this very idea. Total Pixel Space explores the notion of a hypothetical universe of colored pixels, exploring what its narrator calls 'a process of discovery in which all of reality is already mapped.' OK. But is all of reality 'already mapped'? Is this technology merely being 'discovered,' as one might discover, say, a river or a cool restaurant? Or is it being invented, and managed, by actual people making actual decisions, which have actual consequences? Perhaps AI is just the latest disruptive innovation riling up the haters and fuddy-duddies. Or perhaps machine-generated art constitutes not just another step in cinematic-technologic evolution, but a fundamental break from the basic, taken-for-granted idea of what it is to make art: that it involves skill, tremendous patience, considerable talent and, at very least, a human being positioned as its prime mover. AI is a difference (or 'disruption') not of degree, but kind—not the next step in a process, but a totally different thing. Apples and computer-generated oranges. For Troy Petermann, a 15-year-old attending the New York screening of the Imax AI Film Festival with his family, AI is not a tool. It's a threat. 'AI is definitely an innovation,' says the aspiring filmmaker. 'But innovation is the drug of humanity. We never know how to stop when it goes too far.' Petermann's reflections are refreshing, in large part because generative AI technologies are so typically pushed to people in his exact demographic: wannabe filmmakers with big ideas but little in the way of tools, money, or institutional support. He admits that AI technology may have tremendous upside in terms of its 'analytical' capacities, like processing and synthesizing information. 'When it comes to creative aspects,' he says, 'we should just draw the line.' Increasingly, those lines are getting blurrier. The AI Film Festival earned such pointed cinephile scorn in part because it was easy to single out as a conscious enemy of the seventh art. Runway's Ortiz speculates that, for the festival's next installment, the company may change the branding altogether. 'I don't think it will remain the 'AI Film Festival,'' he says. 'We do think AI is just going to be part of any process. Similar to other companies. Everyone is an AI company, and will be using AI in some way. AI will become just another tool within filmmaking.'

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