Noah Beck Joins Sown Again as Co-Owner & Creative Director
The entrepreneur partners with the brand to redefine essentials with premium craftsmanship and lasting quality.
NEW YORK, Feb. 20, 2025 /PRNewswire/ -- Sown Again, the future of blank clothing, proudly welcomes Noah Beck as Co-Owner and Creative Director. The international sensation brings his vision to fashion, redefining modern essentials with a focus on quality, fit, and sustainability.
Fresh off his feature acting debut in Sidelined: The QB & Me and its success leading to a greenlit sequel, Beck steps into his next big role—this time as co-owner of Sown Again. The brand is known for its timeless design, premium craftsmanship, and sustainability-driven 'fit-forward' approach, shaping the future of essentials.
'Sown Again has always been about transforming the blank canvas of fashion,' says Oliver Deane, Founder & CEO. 'From the start, my co-founders, John Allen and Rocco Valentine, have played a key role in shaping our aesthetic. Essentials have always been the foundation of Noah's style, so we're backing him to take us to the next level.'
'I've always considered myself a student of every niche, whether it's learning more about acting, fashion, or investing,' says Noah Beck, Co-Owner & Creative Director. 'With Sown Again, I'm not just another face behind a brand—I'm deeply involved in the creative process, ensuring it reflects everything I stand for.'
The new collection includes tailored tees, elevated hoodies and sweats, and reimagined undergarments, all made from sustainable organic cotton blends. As part of this evolution, Beck's gender-neutral undergarments label, IPHIS, will now also retail on their e-commerce platform. Beck and the team are leading the shift from fast fashion, creating timeless pieces with a deep commitment to sustainability. Every detail—from fair trade, certified organic production to compostable packaging—is thoughtfully designed to respect the environment.
Launching February 20, 2025, the Sown Again collection will be available exclusively on sownagain.com. For behind-the-scenes access and updates, follow @sownagain on Instagram and TikTok.
About: Sown Again is a New York-based essentials brand redefining wardrobe staples with timeless design, premium craftsmanship, and sustainability. Founded by Oliver Deane, John Allen, and Rocco Valentine, the brand prioritizes quality and longevity over trends. Now, with Noah Beck as Co-Owner and Creative Director, Sown Again enters its next chapter.
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