Latest news with #NoahBeck
CBC
22-05-2025
- Entertainment
- CBC
Welcome to 'boots-only summer,' the viral TikTok fashion trend
The countdown to summer is on, and while last year's brat summer was fun while it lasted, we're turning our attention to the latest TikTok trend taking the internet by storm: boots-only summer. Yes, boots as in soccer cleats. Spend a few minutes scrolling on social media and you're likely to encounter a video with the hashtag #bootsonlysummer that features someone wearing a casual fit (baggy jeans, a hoodie, a bubble skirt, et cetera) with soccer cleats. The trend appears to have originated in the United Kingdom and is catching on in other parts of the world, North America included. Earlier this month, Spanish singer Rosalía was spotted before the Met Gala wearing a T-shirt, ball gown skirt and New Balance cleats. Internet personality Noah Beck also hopped on to the trend, sharing a video with his 33.5 million TikTok followers. And rumours of a walkable version of Adidas's beloved F50s were recently leaked. But incorporating soccer cleats into your everyday wardrobe isn't new. It's a practice that was popular back in the 2000s, says Daniel-Yaw Miller, a New York-based sports and fashion journalist and the founder of SportsVerse, a twice-weekly newsletter. "As kids in the U.K., it was a customary — and an albeit wild — fashion choice to pull up to school or your friends' birthday parties wearing casual clothing like jeans but paired with football boots," he told CBC Life, adding that classic styles like Nike T90s and Adidas Predators were considered cultural currency. Boots-only summer, however, appears to be the natural progression of the soccer-inspired fashion movement we've been witnessing over the past few summers. We've seen the street-style set donning jerseys, the rise of the Adidas Samba, and fashion houses from Miu Miu to Louis Vuitton releasing their own interpretations of soccer shoes. Toronto-based stylist Kyla Akey considers boots-only summer to be closely related to the blokecore fashion trend — an esthetic inspired by football culture in the United Kingdom — but feels it's ultimately a TikTok fad. "This trend just isn't feasible and reliable in the long run, but it's definitely a fun statement for a one-off wear or fun photo," she said. Anyone who's ever worn cleats beyond the field will surely agree it's not the best idea. "Boots have studs which make them very impractical to wear throughout a day on any other surface that isn't grass," said Miller. "But if anyone out there is doing it, I respect the commitment." The soccer-fashion trend probably won't be dying down anytime soon, especially with the highly anticipated 2026 FIFA World Cup on the horizon, which is being hosted by three North American countries. "I expect the proximity between football and fashion to become even more entrenched," said Miller. He also foresees countless more collabs between these two industries in the months leading up to the event. So what exactly should you look for if you're a fan of the football-boot style but aren't keen on clomping around in them? Akey suggests opting for a statement sneaker that has a sporty yet elevated feel to it, like the Fenty x Puma Avanti LS, the Puma Mostro Perforated or the Nike Air Max Dn. All great options if you're in pursuit of the ultimate assist to a soccer-inspired fit — minus the risk of rolling an ankle.
Malaysian Reserve
21-05-2025
- Business
- Malaysian Reserve
The Ultimate Styling Hack for the UK's Most Wanted Haircut
LONDON, May 20, 2025 /PRNewswire/ — Johnny's Chop Shop, the brand synonymous with cutting-edge male grooming, is proud to announce the launch of its latest innovation: Volume & Texture Powder. Developed by pro barbers, this fast-acting, volume-building powder is designed for guys with straight or wavy hair looking to add instant lift and texture with zero fuss. And just in time – because the results are in… according to a recent Johnny's Chop Shop survey of men aged 18-25*, the Textured Crop, aka 'TikTok Hair', as seen on Noah Beck, Bryce Hall, and other Gen Z icons, has been crowned the UK's most desired hairstyle. This in-demand cut is all about effortless volume and natural texture—which is why Johnny's Chop Shop has created the perfect styling companion: Volume & Texture Powder. With men ranking texture as the second most desired hair benefit, according to a recent Mintel study, Johnny's Chop Shop has crafted a lightweight, high-performance powder that helps to deliver instant body, grip, and definition. Tried, tested, and developed by master barbers, Volume & Texture Powder gets the job done with a lightweight feel and minimal effort required. For a quick styling boost before heading out, and a matte finish that looks natural yet effortlessly cool, this is the hair powder for you. Elliot Forbes, Johnny's Chop Shop's resident master barber and brand ambassador, commented: 'The Textured Crop is dominating men's grooming trends right now, and achieving that effortlessly styled, natural texture has never been easier. Volume & Texture Powder is the perfect tool for guys who want to add instant lift and definition without any fuss. It's lightweight, versatile, and, most importantly, barber-approved.' Johnny's Chop Shop has built its reputation on authentic, pro-quality grooming products, inspired by its cult barbershops in London and New York. With over 250K TikTok followers, the brand has the UK's biggest male grooming presence on the platform, liked by millions for expert styling tips and product innovations. Where to Buy:Volume & Texture Powder is launching exclusively in Boots & Sainsbury's—making it easier than ever to get barbershop-level results from home, priced at £7.95. Website: @johnnyschopshopbarbers #JohnnyChopShop #EffortlessVolume #InstantTexture #TikTokHair #TexturedCrop *Attest Survey 300 people March 2025 About JOHNNY'S CHOP SHOP Here at Johnny's Chop Shop, we're on a mission to give fashion conscious guys the right products and 'know-how' to sharpen up their look and feel top of their game. Our pro-quality hair styling and grooming product range was born straight out of our cult barbershops in London and New York, where our master barber talent have been serving up slick cuts and epic fades since 2016, alongside bringing their knowledge to YouTube and TikTok, so that guys everywhere can get expert advice on how to look and feel their best. Our expert barbers inspire every product that carries our name, each one meticulously crafted in collaboration with them for precision, authenticity, and attitude. We're a cut above the rest, and we intend to keep it that way. As specialists in male grooming Johnny's Chop Shop has long demonstrated its reputation in bringing the best products to the market, including its iconic number-one selling sea salt spray Trigger Happy, the innovative instant texturizing spray Builders Dust and the widely acclaimed hair clay Wild Cat. Our resident master barber and brand ambassador, Elliot Forbes, joined the brand in 2021 and continues to be the go-to source for men on all their grooming questions with over 11.5 million followers on social media. And we are proud that Johnny's Chop Shop, as the UKs biggest male grooming brand on TikTok with over 250K followers and our content saved and liked by millions, continues to give guys that extra confidence boost, by giving them the best hints and tips for styling their hair. The Johnny's Chop Shop range is available in over 1,000 Boots stores, Sainsburys, Amazon, ASOS and on TikTok shop in the UK and available internationally in Muller, Watsons, Farmers, Indie Pharmacies and many more. Johnny's Chop Shop was launched in 2016 by SLG Brands, a global beauty brand owner and incubation platform partner who has developed and launched some of the most exciting, vibrant and authentic beauty brands available around the world; consistently demonstrating their capabilities as agile, quick movers to consumer movements, trend and changing technologies. Photo – –
Associated Press
20-02-2025
- Entertainment
- Associated Press
Noah Beck Joins Sown Again as Co-Owner & Creative Director
The entrepreneur partners with the brand to redefine essentials with premium craftsmanship and lasting quality. NEW YORK, Feb. 20, 2025 /PRNewswire/ -- Sown Again, the future of blank clothing, proudly welcomes Noah Beck as Co-Owner and Creative Director. The international sensation brings his vision to fashion, redefining modern essentials with a focus on quality, fit, and sustainability. Fresh off his feature acting debut in Sidelined: The QB & Me and its success leading to a greenlit sequel, Beck steps into his next big role—this time as co-owner of Sown Again. The brand is known for its timeless design, premium craftsmanship, and sustainability-driven 'fit-forward' approach, shaping the future of essentials. 'Sown Again has always been about transforming the blank canvas of fashion,' says Oliver Deane, Founder & CEO. 'From the start, my co-founders, John Allen and Rocco Valentine, have played a key role in shaping our aesthetic. Essentials have always been the foundation of Noah's style, so we're backing him to take us to the next level.' 'I've always considered myself a student of every niche, whether it's learning more about acting, fashion, or investing,' says Noah Beck, Co-Owner & Creative Director. 'With Sown Again, I'm not just another face behind a brand—I'm deeply involved in the creative process, ensuring it reflects everything I stand for.' The new collection includes tailored tees, elevated hoodies and sweats, and reimagined undergarments, all made from sustainable organic cotton blends. As part of this evolution, Beck's gender-neutral undergarments label, IPHIS, will now also retail on their e-commerce platform. Beck and the team are leading the shift from fast fashion, creating timeless pieces with a deep commitment to sustainability. Every detail—from fair trade, certified organic production to compostable packaging—is thoughtfully designed to respect the environment. Launching February 20, 2025, the Sown Again collection will be available exclusively on For behind-the-scenes access and updates, follow @sownagain on Instagram and TikTok. About: Sown Again is a New York-based essentials brand redefining wardrobe staples with timeless design, premium craftsmanship, and sustainability. Founded by Oliver Deane, John Allen, and Rocco Valentine, the brand prioritizes quality and longevity over trends. Now, with Noah Beck as Co-Owner and Creative Director, Sown Again enters its next chapter. Oliver Deane
