New supermarket that is 'like Tesco but with Amazon delivery' is launching in UK
A new online supermarket that has been described as 'like Tesco but with Amazon Prime delivery' is launching in the UK. Chinese retailer Jingdong or JD.com is running a new trial in London under the name Joybuy.
The supermarket sells everything from food to furniture and clothing, with brands including Heinz, Walkers, Cadbury and Dolmio. You'll also find imports with rare flavours, including Lays Wasabi flavour crisps and Oreo Ice Cream and Matcha flavour.
We compared a few prices today to see how they matched up to other supermarkets. Joybuy is listing a 44-wash box of Daz for £6, which is the same price as what you can find in Tesco.
We also found a 400g tub of salted caramel Haagen-Dazs for £5.19 on Joybuy, but you can get a 460ml tub for £3.75 in Iceland. However, there are some incredibly cheap items listed in its reduced to clear section.
Joybuy is listing packs of Nongshim Shin Ramyun Spicy Chicken for just 39p, as well as a five-pack of Cadbury Creme Eggs for 75p. The retailer has nearly 600 million customers globally and offers same-day or next-day delivery.
Speaking in a TikTok video about Joybuy, food policy specialist Gavin Wren said: 'They've got the largest delivery fulfilment infrastructure, i.e. delivery network, of any e-commerce company in China.
'These are big numbers and they get 90% of their orders to customers either same-day or next-day. It's like Tesco but with Amazon Prime delivery.'
It comes after Which? named its cheapest supermarket for April 2025 - and once again Aldi has taken the crown. Which? compared the price of 79 items this April, and the total cost at Aldi was an average of £135.95 across the month.
Waitrose took the crown for the most expensive grocer last month with an average price of £184.19, which is a whopping £48.24 more expensive than Aldi.
Rival discounter Lidl took second place, costing just 69p more with the supermarket's loyalty scheme Lidl Plus, and 70p more without, with an average of £136.64 and £136.65 respectively.
Asda was placed third with a basket price average of £150.06, followed by Tesco 's Clubcard at £151.11 and then Sainsbury's Nectar Card at £152.57.
Tesco without Clubcard prices was next at £152.59, then Morrisons with loyalty at £157.15, Sainsbury's without was next at £158.49, and finally Morrisons without at £158.61.
Ocado takes second-to-last place ahead of Waitrose with an average basket price of £170.98. Alongside this smaller shop, Which? also compared the price of a larger shop with 200 items.
This month's winner was Asda, which beat Tesco (with a Clubcard) and retained its place as one of the UK's cheapest supermarkets. Aldi and Lidl are not included in this comparison as they have a smaller range of branded products than the other supermarkets.
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