
Dog attack left tiny kitten in peril. But she's ‘fighting with all her might'
Lunchbox is a tiny kitten with a big appetite for life and a strong curiosity. According to Austin Pets Alive!, the little tot is currently recovering from a heinous attack during her first weeks of life.
'At barely 2 months old, little Lunchbox was the victim of a brutal dog attack. The injuries this baby kitten bore were severe—a broken leg, a swollen and injured eye, and a fully degloved tail. She could barely walk, and to make matters worse, her wounds were infected,' the shelter said in an Aug. 6 Facebook post.
'Lunchbox was fighting with all her might to stay alive when Austin Animal Center brought her to APA! for immediate medical attention. Our clinic team sprang into action, giving this kitten all we have to help her overcome her injuries.'
The social media post included photos of the sweet sea salt gray girl with beige and black stripes along her coat, with her eye visually in distress. But they also posted a video of Lunchbox playing innocently with a house plant and a photo of herchowing down on a treat.
'Lunchbox is on the road to recovery, but her journey isn't over yet. This week, she'll have surgery to amputate her damaged tail and undergo an eye enucleation,' the shelter said.
For more information on how to help Lunchbox, visit the shelter's website.

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New York Post
6 hours ago
- New York Post
Parents pack survival kits for college-bound kids — Narcan, Plan B included
Pencils, notebooks — and Narcan? Concerned parents of incoming college freshmen are adding the life-saving nasal spray to back-to-school lists this year — along with condoms, Plan B and more modern must-haves that might have been unthinkable a generation ago. And that's just fine with students like Summer, 20, who said they prefer a matter-of-fact approach to the way campus life is lived now. Advertisement 8 Narcan, an opioid antagonist, is rising as a top back-to-school necessity for college kids heading to campus in the fall. Getty Images 'I administered Narcan to a girl who was passed out on the front lawn of an off-campus frat party,' the psych major from North Carolina, who didn't want to use her last name, told The Post. 'It literally saves lives.' Narcan, officially known as Naloxone, is an opioid antagonist that reverses the effects of illicit substances, such as fentanyl. Advertisement It's a serious topic of discussion among older folks with chickadees poised to leave the nest. From Facebook mom groups to viral TikTok clips, 'college survival kits' with the miracle medication are all the rage — along with contraception pills and other grown-up adds. 8 Sophia Green and her mom, Jamie, went viral after revealing the Narcan and Plan B pills packed in the teen's college survival kit. Courtesy Jamie Green Idaho mom Jamie, 42, and daughter Sophia Green, 18, recently made a big splash with a social media reveal of their list of nontraditional necessities for Sophia's first day of classes at Boise State University this fall. Advertisement And while the 5.6 million viewers of their clip were largely supportive, digital detractors downed the trend, arguing that plying adolescents with the preventative products is 'sad' and 'embarrassing.' One contrarian commenter even wrote, 'Damn, teach your daughters common sense, resilience and willpower.' Protesters of the ultra-progressive shift may rush to shame so-called 'helicopter parents' for inadvertently giving teens the green light to experiment. Advertisement But Yamalis Diaz, an adolescent psychologist at NYU Langone Health, said cautious adults are neither overstepping boundaries with their kids — nor granting them permission to party. Instead, they're simply preparing the pups for real-world eventualities. 8 Narcan is commonly administered through the nose and counteracts the effects of an opioid overdose. Dennis A. Clark 'Millennials and Gen Xers, who grew up in a very flexible, open-minded time, are now sending their Gen Z children off to college fully equipped to handle difficult situations,' Diaz told The Post. 'If parents choose to get Narcan or condoms for their kids, the message isn't, 'Here, go do drugs and have sex,' ' she insisted. 'The message is, 'I don't want you to get into any kind of tricky predicaments, but here are some tools that you can use to make smart choices after the fact.' ' It's a message that youngsters need now more than ever, statistics show. An alarming 50,000 teenagers confessed to misusing fentanyl, a synthetic opioid, in 2023, per a recent report from the Substance Abuse and Mental Health Services Administration, a branch of the Department of Health and Human Services. Researchers discovered a 47% spike in teen fentanyl use from 2022 to 2023. They attributed the startling uptick to the fact that many youngsters could have taken it without realizing. Advertisement Representatives for the Drug Enforcement Administration have deemed fentanyl, a Schedule I drug, the 'leading cause of death for adults ages 18 to 45 in the US,' according to the DEA's Campus Drug Prevention site. Summer's distressed schoolmate could have ended up just another statistic — but luckily, the quick thinker had taken an on-campus harm reduction seminar and knew what to do. 'She was super pale, her breathing was shallow and her pupils were pinpoint, which is a sign of overdose,' she recalled. Advertisement Now, she's always prepared with a supply of the medication, which is available as an over-the-counter commodity at most nationwide drugstores and online outlets like Amazon, where it costs around $45. 'I always keep Narcan in my purse when I go to college events, parties and festivals — because you just never know,' she said. 'Better to be safe than sorry.' 8 Gretchen is proudly giving her daughter all of the tools she needs to navigate difficult situations during the upcoming semester. Courtesy Gretchen Schaefer Maine mama Gretchen Schaefer, 50, who's sending her daughter, Ingrid, 19, back to school with a stash of Narcan and Plan B, agrees. 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To ensure that Ingrid knows how and when to use all of the remedies in her 'health kit,' Schaefer's even created, printed and laminated an emoji-coded list of detailed instructions. Schaefer's medicine how-to prompts include, 'Can't poop? Take 2 SennaLax before bed,' and 'Oops, condom broke? Take 1 Plan B ASAP after unprotected sex (within 72 hours).' 8 As an extra precaution, Schaefer curated a detailed list of all the medical emergency items, their uses and recommended dosages in Ingrid's college health kit. Courtesy Gretchen Schaefer 8 Schaefer tells The Post that she purchased the Narcan, Plan B contraceptive pills and other emergency health supplies for Ingrid because there aren't many pharmacies near the teen's school. Getty Images She's not being overprotective; she's simply passing the torch. 'I'm the Swiss Army knife mom,' said Schaefer. 'I want her to be the Swiss Army knife roommate.' Jamie Green wants her Sophia to gain a similar reputation around the dorms. 8 Jamie says her family openly discusses drug and sex safety practices. Courtesy Jamie Green. 'It super important to be prepared,' Jamie, a social worker who's also at Boise State pursuing a master's degree, told The Post. She hopes Sophia's new crop of college friends feels comfortable turning to her for support when necessary. 'The Narcan and Plan B aren't necessarily for Sophia, but they're for anyone on campus in need,' said Jamie. 'They can confidentially come to her and get help.' 8 Sophia dreams of becoming a doctor who specializes in women's health and care. Courtesy Jamie Green Sophia, an aspiring OB/GYN, looks forward to being a safe haven over the next four years. 'My mom and I have always had a very open relationship, and it feels really great that she's setting me up for success in case of any emergencies because s–t happens,' said Sophia. 'It's better to be prepared than keeping secrets, lying and maybe ending up in a worse situation. 'I'm glad other girls in my dorm will be able to trust me or my mom if they don't have anyone else.'

Time Business News
9 hours ago
- Time Business News
PPC for Healthcare: How to Attract More Patients Online
Today search engines make the first impression on patients in a digital-first world and they do not necessarily end up inside your clinic. These days, people search for everything about health care, so if your practice appears on the search results when they seek a pediatrician near them or same-day dental implants it might directly affect the growth of your practice. Healthcare PPC management services emerge at that point. Pay-per-click advertising is not only for eCommerce brands or software companies; it now has become an essential growth lever to clinics, hospitals and dental practices and the other healthcare providers. Taking the proper consideration of targeting, message, and platform approach, PPC for Healthcare can generate qualified leads, attract new patients, and book appointment books full of high-intent prospective clients and consumers seeking your services. In this blog, we will bring out the basics of PPC in healthcare, why it is not the same as regular PPC and how to run conversion campaigns. In healthcare, PPC is the intelligent investment of money to utilize paid web advertising services such as Google Ads, Bing Ads, Facebook, and LinkedIn to generate leads to health care websites, patient appointments, and specific care services to wellness facilities. PPC campaigns in healthcare are held to higher industry standards than generic, digital advertising like HIPAA, patient privacy and practices of advertisement ethical standards. These campaigns are more concerned with intent-driven search terms, such as 'urgent care near me' or 'the best dermatologist in [city]'. It means that the user is seeking some medical assistance. Trust and urgency are also very essential components here and the ad messages need to reassure as well as educate. The typical healthcare PPC ads are search ads (mainly on Google and Bing), retargeting ads to display to the visitors who did not immediately convert, video ads on such platforms as YouTube to create brand awareness, and social media ads on Facebook and Instagram to advertise lifestyle-related services and procedures or elective treatments. Collectively, these types of ads can create a strong funnel that will allow turning potential patients into customers on each step of their way. Healthcare is a serious business and trust is all what matters. Patients do not shop online for healthcare offerings like they do products on other websites because their needs are aimed at getting an effective healthcare provider who will help them address an actual medical concern. This is the reason Paid marketing services are important: SRP Intent Is High ROI: Any visitor searching in the sphere of medical services is normally in need of them. But this is when it will be most appropriate to show relevant, well-designed PPC advertisements. Rapid Appearance: SEO has a long process. PPC places you on page one. Local Targeting: In this case, hyperlocal targeting means that your ads will be shown to users in a radius of certain miles around your clinic or hospital. Data-Informed Adjustments: You can track all your dollars using detailed analytics so you can see what is generating calls, forms and walk-ins. Google Ads stands out as the most effective channel for healthcare PPC management services and there is an obvious reason. As opposed to passive users of the social media platforms, patients seek answers, cures, or emergency medical care in Google. This is what makes Google Ads an excellent solution to access the real-time interest of the people, particularly in the fields where time is of the essence, such as the healthcare sphere. Most healthcare PPC strategies are based on Search Campaigns. They are provoked by keywords and queries like 'child psychologist near me' or 'knee pain treatment in [city]' retrieving patients who are ready to act and of high intent. Clinics that deal with emergencies or urgent conditions cannot do without Call-Only Campaigns. They do not make patients visit the site but instead call them and this is usually the best option in cases where time is a constraint such as a toothache, trauma, or fever. Such a placement at the top of the local search results is possible with a set of Location-Based Ads, particularly, with a well-rounded Google My Business profile. This is particularly strong with those practitioners who operate in competitive urban markets. Long tail searches like '24-hour dental emergencies in Mumbai' should be tried in your Google text ads to get the best of your campaigns. Such keywords are narrow, non competent, and are likely to convert better. It is also important not to be non-compliant by using prohibited words hence Google does not allow advertising of any procedures and treatments. Finally, do not disregard ad extensions, such as callout extensions, to highlight the main benefits, location extensions, so that the map is shown, and a sitelink extension that will lead the user to a certain page on the site with a certain service. These may reveal another huge difference in your click-through rate and the running of your ad. While Google captures intent , platforms like Facebook and Instagram capture attention . These forums suit the best when it comes to: Marketing of elective surgery (e.g. cosmetic surgery, IVF, weight-loss clinic) Bribing those that went to your site but did not take advantage of it Creating awareness of new services or clinics The social advertisement should follow the policies of the platform and not be sentimentalistic. Good advertisements concentrate on doctor credentials, change, convenience or patient stories. Accuracy is important in PPC and health care marketing is a major industry. You are not interested in clicking away and just target those who need your services. Location Targeting: Include geo-fences of your service location. Targeting device: Mobile device with mobile-first approach to walk-in or urgent care clinics. Demographic Filters: Gender, age, parental status- highly useful in OB-GYN, fertility or children categories. Dayparting: displaying advertisements at your working times (when you can get a phone call or make a booking). Retargeting: Display advertisement to people who visited in the past or those who left the appointment forms. Taken together, these methods help you ensure the right kind of budget is put down on your PPC healthcare budget for high-intent users who are most likely to book. PPC is misapplied even by experienced practices. The following are among the best pitfalls: General Broad Keyword Targeting: Doctor near me is too broad; the more narrow the better. Sending Ads to Homepage: Homepages convert seldomly. Apply landing pages. Mobile Optimization: Most of the healthcare searches are mobile. No Negative Keywords: You do not want to capture job seekers and students on your adverts. Foregoing Retargeting: Most patients require repeated touchpoints before they book. The savings of budget and performance improvement of your PPC for Healthcare campaigns comes with avoiding such errors. Not all agencies are created equal. A Paid Ads Agency that understands healthcare will: Stay compliant with HIPAA and platform policies Write medical copy that converts without overpromising Understand patient psychology Use tools like call tracking and form analytics Continuously test and optimize for best ROI Include those who provide healthcare PPC management services, have examples of cases, and know the particulars of the required medical niche, whether it is dermatology, urgent care, mental health, or diagnostics. AI, automation, and machine learning are developing at an accelerated speed, and so is the next example: Artificial Intelligence-Driven Ad Creation : Patient-centric ad generation depending on the search activity Voice Search Optimization : Hey Google, please find me a pediatrician near me Omnichannel PPC: merged campaigns in Google, Facebook, Youtube, OTT Predictive Targeting: Targeting on the current patient behaviors and their health history to foresee their future needs Clinics oriented on the future will adopt such technologies through the assistance of a quality Paid Ads Agency that is aware of the current issues of the healthcare field. PPC for Healthcare is no longer just of the nice-to-have category, it is essential. Your online presence will be the key to defining how booked out you will be with patients since they usually consult Google even before dialing the doctor. The appropriate healthcare PPC management services partner will allow you to acquire more patients, reduce the cost of acquiring one patient, and achieve quantitative growth every month. When you want Paid marketing services that know HIPAA, patient psyche, and ROI, you need a team that eats, sleeps and breathes healthcare advertising. TIME BUSINESS NEWS


Buzz Feed
a day ago
- Buzz Feed
MAGA Voter Regrets Vote Due To Rising Medication Prices
A Facebook post written by a self-proclaimed MAGA voter who says she and her partner can no longer afford their imported medications due to Donald Trump's tariffs is going viral. At the start of the post, the MAGA voter expressed her anger with President Trump and his ongoing tariff war that has increased the prices of imported goods in the US. She said, "He should take his tariffs and shove them up his ass!" She then broke down the cost of her and her partner's medications in the US, which amounts to over $500 for each of them with Medicare. She said they'd been buying their medications from Canada or the UK to save money.... But that changed when the Canadian company purportedly increased its prices by $80-100 per month to offset Trump's tariffs. "I voted for Trump, I truly wish I had not making America Great Again, but he sure is making it more expensive," she wrote. In response to the posts, people had a range of opinions, with some defending President Trump... "You can't blame the president for the high drug pricing," one person commented on the original post. "It is not Trumps fault you cannot figure this out," another wrote. While others blamed the original poster for her voting decisions... "If you cannot afford your medications, why would you vote for any Republican ever??? The Democratic platform has been lowered costs for healthcare FOR DECADES," one user questioned. "I wish I had more sympathy. That went away in Nov. They are getting exactly what they voted told them this time was different," another person wrote. What are your thoughts? Let us know in the comments below.