Malaysia Is 4th Most Popular Asian Destination For European Summer Travellers In 2025
They dig us, fam! As Europe gears up for its summer holidays, digital travel platform Agoda reveals that Malaysia has retained its position as the 4th most searched Asian destination by European travellers for the second consecutive year.
Thailand, Indonesia, and Japan take the top three spots, with Vietnam making its debut in the top five.
The findings from Agoda's 'Europe to Asia Summer Travel Trends' are based on accommodation searches for travel during July and August, the peak summer months for European travellers.
Among the top destinations, Malaysia saw the largest rise in interest, with a 20% increase in searches compared to last year. China, benefiting from visa waivers that have been introduced for several European markets, recorded a 14% rise, while Sri Lanka experienced a 13% uptick.
France, Italy, Spain, the United Kingdom, and the Netherlands remain the top five European markets generating the most searches for travel to Malaysia, with a slight shift in order as Spain moves ahead of the UK compared to last year.
Meanwhile, France (+95%), the Czech Republic (+95%), and Poland (+74%) saw the highest year-on-year growth in searches, reflecting growing interest and Malaysia's rising appeal among European travellers.
Top Searched Destinations In Malaysia
Kuala Lumpur
Perhentian Islands
Langkawi
Fabian Teja, Country Director for Malaysia and Brunei at Agoda shared, 'Agoda is excited to see Malaysia maintain its strong position as a top summer destination for European travellers. With a 20% rise in searches this year, it's clear that more Europeans are eager to explore all that Malaysia has to offer during their summer holidays.'
As travellers plan their next summer getaways, Agoda remains committed to helping them see the world for less. With over five million holiday properties, 130,000 flight routes, and 300,000 activities available, Agoda offers seamless travel planning and unbeatable deals.
For the best offers, visit Agoda.com or download the Agoda mobile app.
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