From American Gigolo to Princess Diana—Bottega Veneta Celebrates 50 Years of Its Iconic Intrecciato Bags
The first Bottega Veneta ad featured in Vogue's March 1975 issue.
Photo: Courtesy of Bottega Veneta
The Intrecciato technique utilizes long leather fettucce, or thin strips, that are woven into a leather base with slits in a diagonal pattern, instead of the more common vertical pattern. Much like cutting a piece of fabric on the bias, this technical development allowed for a softer structure. Its unique appearance became Bottega Veneta's calling card; eschewing the logo-driven trends of other luxury labels, in its first advertising campaigns it boasted: 'People know a Bottega the minute they see one. So we put our name on the inside only.'
With Paul Schrader's 1980 film American Gigolo, the Intrecciato bag became an indelible part of the fashion pop culture canon when Lauren Hutton's character carried a burgundy clutch in the crook of her arm. The bag was appropriately re-released as the 'Lauren Clutch' in 2017, and it's since become a favorite of celebrities—and the not-so-famous—who want to show off their good taste in a subtle way; although these days the Intrecciato is as easily recognizable as anything with logos on it.
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