Andy Murray takes on unlikely new sponsorship for historic Scottish brand
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SIR Andy Murray has taken on a new job advertising Scottish potatoes as the face of famous brand Albert Bartlett.
The tennis legend has teamed up with the spud supplier for a long-term partnership which will see him plug their products.
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Sir Andy Murray has gone from tennis legend to foodie flogger extraordinaire
Credit: Alamy
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Sir Andy has already been seen flogging Walker's shortbread
Credit: Alamy
Albert Bartlett, who are based in Airdrie, Lanarkshire, said Murray got to know their business over a decade ago as they have been a long-term supplier of potatoes to Cromlix hotel, the five star venue owned by him near Dunblane.
The family-owned company, which was founded in 1948, said the partnership brings together 'two, Scottish-born, British icons with shared community vision and family values'.
Murray, 38, will 'encourage the nation to enjoy a healthy lifestyle through sport and a balanced diet' by promoting the firm's fresh, frozen, and chilled potato ranges.
The deal comes just a month after the three-time Grand Slam champion became the face of another iconic Scottish firm, Walker's Shortbread.
He said: 'I was lucky during my early playing days to have access to the kit and facilities required to play and develop and as my career progressed to have the best diet and training advice available.
'I am excited to partner with Albert Bartlett to showcase the importance of a balanced diet and an active lifestyle to communities across the UK.
'I hope the project inspires people to play and enjoy sport throughout their lives, at whatever level they are able.'
The new partnership between the two will be multi-faceted, beginning with a brand campaign in which Murray will showcase the Albert Bartlett ranges.
Alex Bartlett, chief executive officer of Albert Bartlett, said: 'Andy is someone who has engaged and inspired his home nation and sports fans around the world.
"Delivering that long-awaited British Wimbledon win, not only once, but twice. Along with his US Open win and two Olympic golds.
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'So, who better to engage the nation again and help us serve up the inspiration and resource required to get the nation active and nourished with tasty home grown produce.'
Murray retired from tennis after competing for Team GB at the Paris Olympics last summer following a glittering career.
He became the first-ever brand ambassador for Walker's Shortbread earlier this summer and promoted their products during Wimbledon.
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