35 Beauty Products For Anyone In Their 30s

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2 days ago

Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
Mielle's Rosemary Mint strengthening oil, a reviewer-beloved, TikTok-famous beauty prod that lives up to the hype — this is infused with biotin so it doesn't just strengthen hair, but helps encourage growth. Reviewers who use this consistently swear by it for thinning hairlines, sparse hair at their part, bald patches, and even their eyebrows!
And Boldify Hairline Powder for anyone who's like, "Hmmm. Wasn't there ... a lot more hair there before??" when they're styling their roots. This "makeup for hair" helps effortlessly fill in the gaps in your hairline so you don't have style around it. Reviewers also swear by this for touching up their roots between appointments!
Ocusoft Lid Scrub Pads that reviewers with dry, itchy, and irritated eyes swear by — they're designed with a modified version of coconut oil to not only cleanse your eyes, but soothe and refresh eyelid discomfort. Yes, even the "I just spent 12 hours staring at Big, Medium, *and* Little Screen" kind.
Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨.
Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
Biodance's TikTok-beloved Bio-Collagen Real Deep Mask for an overnight ~refresh~ to help firm skin, boost elasticity, and minimize pores. Reviewers mention noticing a visible difference even after one use! You are about to become the definition of "I woke up like this" ✨.
Clinique Almost Lipstick Tinted Lip Balm in Black Honey that you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes.
E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Eos' Cashmere Skin Collection Shave Oil — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in shave oil form, so you can lock in that ridiculously compelling whipped vanilla, musk, and soft caramel scent *and* protect your skin from razor burn. Reviewers are notably impressed by how close of a shave they can get with this, particularly in sensitive areas!
L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed.
A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar 👀.
Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
Mighty Patch Nose Patches for overnight use to help kick "nose gunk" to the curb — this extra-large hydrocolloid patch helps lift sebum to reduce the appearance of pimples, pores, and oil. You can even see all the satisfyingly gross evidence for yourself when you pull it off in the a.m. 👀.
A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails.
An "Exfoliate & Glow" premium scrub mitt for that oh-so-squeaky clean sensation that comes with sloughing off dead skin. No, for real — one reviewer saw all the dead skin left in their shower floor and dubbed themselves a "Lizard Person" after shedding it. This is great for helping even out skin texture and tone, preventing ingrown hairs, calming keratosis pilaris, and removing self-tanner, too!
MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment, the holy grail of curly hair products — you can either use it as a conditioning treatment, or wear it all day in your curls both to style and condition for all-day hair repair. Reviewers swear by it for healthier, bouncier, more well-defined curls, and love how gently it helps detangle, too.
A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
A set of collagen-infused forehead patches to deeply hydrate your skin and improve its elasticity to minimize fine lines and give you a ~refreshed~ vibe when you wake up in the morning.
Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨ feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. People compare it to pricey versions like Farmacy Green Clean, Dermalogica, and Elemis!
A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus.
Glossmetics' Lychee Overnight Lip Mask, a Laneige or Tatcha alternative that's already a cult-fave in the making — you can wear this non-stick, ultra glossy lip shine during the day or overnight as a lip treatment to help hydrate, soften, and condition your lips. Not to mention you will taste *delectable* all day and night. (Just ask the many lychee martinis I have downed on this here earth!)
A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀.
Etude's delightfully multipurpose Dear Darling Water Tint, which a lot of reviewers compare to Benefit's Lip Tint. This smudgeproof formula is designed primarily to be a natural-looking, weightless lip stain, but reviewers use it as a blush as well!
A quick-drying top nail coat, because sometimes you just have to get the show on the road, nail polish situation be damned — this helps dry your wet nails within two minutes so you can get back to business (read: sticking your hand in a chip bag without fear).
A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels.
A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents.
TruSkin vitamin C serum that just short of startles reviewers for how fast it visibly brightens and firms skin even from the first use, and how well it reduces wrinkles and the appearance of dark spots over time. This may be on the pricier side of skincare, but reviewers compare the cult-fave blend of vitamin C, hyaluronic acid, and vitamin E to the $182 SkinCeuticals CE Ferulic serum. With over 95,000 5-star reviews on Amazon and dozens of before-and-after reviewer photos, the hype is more than earned.
Mixsoon's Bean Essence, a TikTok-beloved K-beauty staple for exfoliating and hydrating that anyone chasing the ~glass skin~ look will want to know about immediately. You can use this as a low-maintenance, high results exfoliant by massaging it into your skin two to three times a week for a smoother, brighter, more even complexion.
Sol De Janeiro Brazilian Milky Leave-In Conditioner to not only defrizz your hair, soften it, and protect it from heat, but to leave you smelling like the oh-so-scrumptious, wildly-beloved Cheirosa 62 "sunshine" fragrance — you know, that pistachio, jasmine, and vanilla scent that has the OG Bum Bum Cream and Hair & Body Mists constantly on the verge of selling out.
Nyx's Pore Filler Targeted Stick, a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out.
Essence's "What the Fake!" Plumping Lip Filler to give your lips a lil' extra ~vavoom~ — this tingly formula not only volumizes your lips, but it's made with hyaluronic acid and vitamin E to leave them extra moisturized and hydrated.