M&S launching its own first-ever ‘Dubai-style' chocolate bar with a HUGE twist in hours
Olivia Stringer, Fabulous Digital Writer
Published: Invalid Date,
M&S is launching it's own version of the viral Dubai-style chocolate in just hours, but there's a huge twist.
After a bumper bank holiday weekend of Easter egg hunts, family get-togethers and i ndulgence, many of us have likely had enough sweet treats to last a year.
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But for chocaholics, keen to get another fix of tasty goodness, M&S has the perfect treat to tantalise your taste buds.
The upmarket supermarket's twist on Dubai chocolate is actually an update on the insanely popular Big Daddy bar that had shoppers in a frenzy in 2024.
Like the Big Daddy, this new chocolate treat has layers of thick milk chocolate, gooey sweet and salty caramel and a light and crunchy biscuit crumb.
However, it will also have a brand new chunky pistachio layer, inspired by the hugely popular Dubai chocolate trend.
The scrumptious treat will land on shelves tomorrow, April 23, so shoppers better set their alarms to avoid missing out.
And based on how popular other brands' takes on the Dubai chocolate have been, it is safe to say that the M&S product is likely to fly off shelves.
The posh supermarket has said it developed the new chocolate bar over nine months "to ensure absolute perfection."
The Big Daddy was priced at at £6.75 for a 300g bar which served 10 people when it hit shelves last year.
Shoppers raved about the product, calling it the "best chocolate bar ever."
The Big Daddy Pistachio will be pricier than the original bar, costing £8.50 for a big 280g bar.
You asked, we delivered' says Irish supermarket as viral chocolate lands in stores but 'they won't last'
Although this may seem expensive, it is still much cheaper than the original Dubai chocolate, that the M&S bar is based on.
The decadent treat has gone viral on social media over the past few months, with videos on the pistachio filled snack amassing over six million views.
The indulgent chocolate bar, which has a green filling made from pistachio and a traditional Arab dessert called Knafeh, often comes with a hefty price tag, with single bars retailing online for more than £20.
Since the treat went viral, many retailers such as Lidl have launched their own versions of the bar, at much cheaper prices.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
M&S director of product development Kathryn Turner said: "We've seen the pistachio trend explode in the past few months, both on restaurant menus and on social media, so it's a real focus for us as one of our top flavour trends this year.
"For example, our new Collection Pistachio & Milk Chocolate Egg was flying off the shelves well over a month before Easter, while shoppers were snapping up 5,000 jars a day of our top-quality Collection Pistachio Crème when it launched - that's 7 jars every minute.
"In fact the pistachio creme has been so popular that we're now bringing it back all year round!"
M&S has also teased more "exciting pistachio launches" in the coming months, including chocolate, cookies, desserts and even a Pistachio and Honey Baking Feta.
Lidl's £3.99 version of the Dubai chocolate was so popular that it initially sold out in just 84 minutes.
Shoppers were queuing up outside stores to nab the bar, with Lidl even having to put a two-bar limit on the chocolate, due to its popularity.
Meanwhile Morrisons has been selling larger 100g bars of Bolci Dubai -style chocolate for just £5.
The bar is available online but you'll have to pay a delivery charge.
Those happy to spend a bit more can try Lindt's Dubai-style chocolate.
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Culture Secretary Lisa Nandy has spoken to the BBC director general about Bob Vylan's performance, a Government spokesperson said. Bob Vylan performing on the West Holts Stage (Ben Birchall/PA) They added: 'We strongly condemn the threatening comments made by Bob Vylan at Glastonbury. 'The Culture Secretary has spoken to the BBC director general to seek an urgent explanation about what due diligence it carried out ahead of the Bob Vylan performance, and welcomes the decision not to re-broadcast it on BBC iPlayer.' Kneecap, who hail from Belfast, have been in the headlines after member Liam Og O hAnnaidh, who performs under the name Mo Chara, was charged with a terror offence. In reference to his bandmate's upcoming court date, Naoise O Caireallain, who performs under the name Moglai Bap, said they would 'start a riot outside the courts', before clarifying: 'No riots just love and support, and support for Palestine.' In the run-up to the festival at Worthy Farm in Somerset, several politicians called for the group to be removed from the line-up and Prime Minister Sir Keir Starmer said their performance would not be 'appropriate'. Bob Vylan also displayed pro-Palestinian images (Yui Mok/PA) During the performance, Caireallain said: 'The Prime Minister of your country, not mine, said he didn't want us to play, so f*** Keir Starmer.' He also said a 'big thank you to the Eavis family' and said 'they stood strong' amid calls for the organisers to drop them from the line-up. O hAnnaidh, 27, wore a keffiyeh during the set, while member JJ O Dochartaigh, who performs under the name DJ Provai, wore his signature tri-coloured balaclava as well as a T-shirt that said: 'We are all Palestine Action', in reference to the soon-to-be banned campaign group. News broadcasts criticising the hip hop trio played from the sound system before they walked onto the stage were booed by the Glastonbury Festival audience. The trio opened with the song Better Way To Live from their 2024 album Fine Art and also performed tracks including Get Your Brits Out and Hood. Access to the area around the West Holts Stage was closed around 45 minutes before their performance after groups of fans arrived to form a sea of Irish and Palestinian flags. A Bob Vylan member crowd-surfs surrounded by Palestinian flags (Yui Mok/PA) Earlier on Saturday, the BBC confirmed they would not be live-streaming the set but said the performance is likely to be made available on-demand later. O hAnnaidh was charged with allegedly displaying a flag in support of proscribed terrorist organisation Hezbollah, while saying 'up Hamas, up Hezbollah' at a gig in November last year. On June 18, the rapper was cheered by hundreds of supporters as he arrived with bandmates O Caireallain and O Dochartaigh at Westminster Magistrates' Court in Free Mo Chara T-shirts. He was released on unconditional bail until the next hearing at the same court on August 20. Saturday night's Pyramid Stage headliner, Neil Young and The Chrome Hearts, opened with the song Sugar Mountain, with Young saying 'thank you folks' to the crowd as the song ended. The set list, drawing heavily from live album Live Rust, included songs Be The Rain, When You Dance I Can Really Love, Cinnamon Girl and Hey Hey, My My (Into the Black), with lyrics that reference Johnny Rotten, the stage name of Sex Pistols's John Lydon. Neil Young performing on the Pyramid Stage during the Glastonbury Festival at Worthy Farm in Somerset. Picture date: Saturday June 28, 2025. Charli XCX's performance on the Other Stage saw US singer Gracie Abrams perform the viral Apple dance. As the song began, the British pop star said: 'Who the f*** is gonna be Apple girl, Glastonbury?' while holding what appeared to be a glass of wine. The 32-year-old played her Partygirl set at Glastonbury Festival last year, but this time the singer performed on a much bigger stage amid a year that has seen her pick up a slew of awards. Elsewhere at the festival, Haim performed as the surprise act on the Park Stage at 7.30pm, while on the Pyramid Stage, Pulp were revealed to be Patchwork with the Sheffield-formed Britpop band paying homage to their breakthrough 1995 stand-in headline set during the performance. Haim performed on the Park Stage (Ben Birchall/PA) Performing in the coveted Sunday legends slot this year is Sir Rod Stewart, who previously said he will be joined by his former Faces band member Ronnie Wood, as well as other guests. Sir Rod's performance will come after he postponed a string of concerts in the US, due to take place this month, while he recovered from flu. US singer Olivia Rodrigo takes the final Sunday slot after opening the British Summer Time Hyde Park concert series on Friday. The BBC is providing livestreams of the five main stages: Pyramid, Other, West Holts, Woodsies and The Park.
