Smartphones, social media drive travel decisions for Indians, says travel report
From apps to online reviews, Indian travellers are blending digital tools with personal insights to design smart, customized journeys.
Indian travellers are embracing technology like never before, transforming the way they explore the world. Whether it's browsing through reviews on travel websites, scanning social media for hidden gems, or leaning on recommendations from friends and family, today's globetrotters from India are doing their homework before packing their bags.
With 79% downloading travel apps ahead of their trips and nearly half using smartphones or tablets to book their entire itinerary, convenience and customization go hand in hand. For most, the perfect destination balances personal interests and budget — a goal made easier through digital tools that put the world at their fingertips.
American Express India released the 2025 Global Travel Trends report, capturing how Indian travellers are shifting gears with both intention and thoughtful planning. From shopping for local and handmade goods, making a special trip for a luxury purchase or attending concerts and sporting events, Indian travellers are prioritizing unique experiences in 2025, the report indicates.
Sanjay Khanna, CEO and Country Manager, American Express Banking Corp India said, 'Indians are more informed and discerning than ever before and seek holistic experiences during their travel. At American Express, we understand the preferences of our Card Members and are committed to helping them unlock more value on travel, dining, shopping and entertainment – through each aspect of their journey.'
Indian travellers are increasingly seeking more than just a getaway—they're curating journeys filled with unique experiences and meaningful purchases. According to recent findings, 92% of Indian travellers look for one-of-a-kind goods during their trips, aiming to bring home not just souvenirs but stories worth sharing with friends and family.
Supporting local communities is high on their agenda, with 84% placing importance on shopping from small businesses at their destination. High-quality local products such as coffee beans, Persian rugs, and Italian leather are on the radar for 81% of travellers, highlighting a growing preference for authenticity and craftsmanship.
The travel plans of Indian globetrotters in 2025 reflect a blend of personal passion and investment-minded spending. Half of them are gearing up for international trips specifically to purchase luxury items or investment pieces. The cultural calendar is just as compelling—58% plan to attend concerts or shows both in India and abroad, while 36% are traveling domestically and 32% internationally to be part of major sporting events. Cricket tops the chart with 63% of travellers eyeing it, followed by football at 38%.
The new Indian traveller is also a savvy spender. Nearly 79% plan to leverage rewards points for leisure travel, including flights, hotels, and car rentals. A significant 84% believe the best travel value comes from combining credit card rewards with other loyalty programs. Additionally, 50% are maximizing their spending by linking credit cards to dining partners and daily expenses, signaling a thoughtful approach to travel budgeting and value creation.
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