Majority of Indian Travellers Embrace Sustainable Tourism in 2025, ET TravelWorld
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With sustainability rising as a central theme in global travel behaviour, Booking.com's latest Travel & Sustainability Report 2025 highlights a strong shift among Indian travellers towards more responsible tourism. Published ahead of World Environment Day, the 10th annual edition draws on insights from over 32,000 travellers across 34 countries, including India.According to the report, 87 per cent of Indian travellers intend to travel more sustainably over the next year, emphasising habits such as waste reduction, greener modes of transport , and minimising energy consumption. About 52 per cent aim to use more eco-friendly transportation, 51 per cent plan to reduce waste, and 50 per cent are focused on conserving energy, while 45 per cent are also conscious of water usage during trips.There is also increasing sensitivity around food and wildlife impact. Nearly half (49 per cent ) of Indian travellers say they prefer sustainable accommodations, while 48 per cent intend to avoid wildlife-harming activities. Another 49 per cent are actively considering more mindful food choices.Sustainability now appears to be an expectation rather than a preference. Booking.com's data shows that 75 per cent of Indian travellers would like to filter tours and activities based on sustainability, followed by 74 per cent for stays, 72 per cent for car rentals, and 69 per cent for flights. However, while 61 per cent feel certified sustainable options may be more expensive, many are still likely to opt for them when clearly presented.The report also lists top Indian and global destinations offering credible third-party sustainability certifications, suggesting a rising demand for eco-verified travel Santosh Kumar, Country Manager for India, Sri Lanka, Maldives, and Indonesia at Booking.com, said, 'Indian travellers are demonstrating a clear and growing commitment to sustainable travel — not just in their intentions, but in their actions. From opting for greener transport and reducing waste, to actively seeking accommodations with credible sustainability credentials, Indians today are looking to make a meaningful difference.'
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