Huawei Targets iOS and Android With $1,000 Pura X Folding Phone Running HarmonyOS
Huawei launched its new foldable smartphone, the Pura X, on Thursday. This device is the first to run Huawei's own operating system, which it hopes will create an alternative to Google's Android and Apple's iOS.
The Pura X has a 6.3-inch display when unfolded, with a new 16:10 aspect ratio that gives it a wider screen area than most other smartphones on the market. The device folds in half into a compact square and has a 3.5-inch display with a camera at the front. The Pura X starts at 7,499 Chinese yuan ($1,037).
Huawei's market share in the fourth quarter of 2024 rose to 16.2% in China versus 13.7% a year before, according to the International Data Corporation. Apple's market share declined from 20% to 17.4% over the same period, as reported by CNBC.
It was initially launched in November as HarmonyOS Next and reportedly no longer uses code from the open-source version of Google's Android operating system. This is a big step by Huawei to cut any ties to Google and Android. In 2019, US sanctions forced Google to stop working with Huawei.
The Pura X is also equipped with Xiaoyi, Huawei's AI assistant which is underpinned by its own artificial intelligence models as well as those developed by DeepSeek.
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