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ArabGT
7 hours ago
- ArabGT
Alpina Updates Its Logo But Does It Leave Legacy Behind?
Following BMW's acquisition of Alpina in 2022, the storied German brand is entering a new era—one that begins with a reimagined logo. Though the transition was long anticipated, the official unveiling of the updated emblem marks a turning point in Alpina's identity, signaling a shift that aligns with BMW's broader digital and design strategy ahead of 2026. A Minimalist Redesign for a Digital World Gone is the traditional red-and-blue crest that once defined Alpina's visual presence. In its place is a streamlined black-and-white design featuring only the iconic throttle and crankshaft symbols, now enclosed within a sleek, single-lined circle reminiscent of BMW's own badge. The result is a logo that trades intricate detail for a clean, modern aesthetic—one more compatible with digital interfaces and screen-based branding. While the revised logo omits the BMW name, future marketing materials are expected to use the 'BMW Alpina' co-branding, whereas the vehicles themselves will bear only the new Alpina emblem. Why Change Now? On the surface, the logo revision may seem cosmetic, but it represents a deeper strategic direction: Establishing a future-ready visual identity suitable for digital and mobile applications Reinforcing the integration between BMW and Alpina, while preserving the latter's individual legacy Preparing the brand for the next generation of luxury EVs, set to debut starting in 2026 BMW continues to position Alpina as a unique luxury offering—bridging the space between BMW's flagship lineup and Rolls-Royce. The updated branding will appear on upcoming models such as future iterations of the B7 and X7, each carrying the refined design language and high-end personalization Alpina is known for. Mixed Reactions from Enthusiasts Among Alpina fans, the new logo has sparked both excitement and unease. While some embrace the modern look and digital sensibility, others view the loss of the traditional crest as a dilution of the brand's character. For many, the original emblem wasn't just design—it was a symbol of German engineering heritage and bespoke craftsmanship. A Strategic Move for a Modern Future The redesigned Alpina logo has already been officially registered with the German Patent and Trademark Office (DPMA), confirming BMW's intent to implement it across new vehicles, and possibly within heritage service programs for classic Alpina models. While the new logo may not carry the visual gravitas of its predecessor, it encapsulates a forward-looking vision. It's a symbol of transition—less ornate, but loaded with intent. For a brand long associated with handcrafted performance, this design evolution reflects not only a shift in visual language, but also a clear message: the future of prestige is as much digital as it is mechanical.


Al Arabiya
9 hours ago
- Al Arabiya
Bubba Wallace wins Brickyard 400 to become Indy's first Black winner
Bubba Wallace became the first Black driver to win on Indianapolis Motor Speedway's 2.5-mile oval, surviving a late rain delay, two overtimes, concerns over running out of fuel, and a hard-charging Kyle Larson on Sunday in the Brickyard 400. The third NASCAR Cup victory of Wallace's career was also his biggest. It snapped a 100-race winless streak that dated to 2022 at Kansas. He also won at Talladega in 2021. It's his first win at one of NASCAR's four crown jewel races. 'Unbelievable,' Wallace shouted on his radio after crossing the yard of bricks. And while the final gap was 0.222 seconds, he didn't reach victory lane without some consternation. Larson trailed by 5.057 seconds with 14 laps to go, but the gap was down to about three seconds with six remaining when the yellow flag came out because of rain. The cars rolled to a stop on pit lane with four to go, giving Wallace about 20 additional minutes to think and rethink his restart strategy. But after beating Larson through the second turn, a crash behind the leaders forced a second overtime, extending the race even more laps as Wallace's team thought he might run out of gas. Wallace risked everything by staying on the track, then beat the defending race winner off the restart again to prevent Larson from becoming the fourth back-to-back winner of the Brickyard. It also alleviated the frustration Wallace felt Saturday when he spent most of the qualifying session on the provisional pole only to see Chase Briscoe surpass with one of the last runs in the session. He made sure there was no repeat Sunday, giving an added boost to the 23XI Racing co-owned by basketball Hall of Famer Michael Jordan and last week's race winner Denny Hamlin as it continues to battle NASCAR in court over its charter status.


Arab News
10 hours ago
- Arab News
Cassidy signs off in style with double win in London as Porsche clinches teams' and manufacturers' titles
LONDON: Nick Cassidy capped off his final weekend with Jaguar TCS Racing in spectacular fashion, claiming victory in Round 16 at the London E-Prix. For the latest updates, follow us @ArabNewsSport The win marked his third in a row and Jaguar's fifth in six races, wrapping up an emotional send-off for both the New Zealander and team principal James Barclay. Cassidy's lights-to-flag triumph at a sold-out ExCeL London also secured him second place in the FIA Drivers' World Championship. Having scored just a single point in the opening six rounds of the season, his late surge underlined a remarkable turnaround. 'Honestly I love racing in this place,' said Cassidy. 'It's not been that kind to me in the last few years, but this weekend it's absolutely delivered. When this stadium is packed full of people it's a pleasure to race here and it's great for Formula E. Also, it's my last race for the team, again I've had the best car today, and this one is 100 percent for them. 'When the tyres are working well, when the car's perfect, everything becomes efficient. For sure it wasn't easy at the start to keep the lead, but I think between Mitch (Evans) and myself we could manage that well. I'm gutted for him, to have had a one-two would have been perfect,' he added. Cassidy finished 13.5 seconds clear of Mahindra Racing's Nyck de Vries, the second-largest winning margin in Formula E history. Only Antonio Félix da Costa has previously won three consecutive races. 'It was certainly a very challenging race,' said de Vries. 'Obviously Nick didn't want to get too down on energy versus everyone behind, so he was making sure he stayed on the same energy as us and that resulted in a little bit of a concertina effect behind us. 'I'm very pleased to bring home another podium and give P4 to our team, because they've done an incredible job. To consider that last year we qualified last on merit, and we've come back from such a long way – finishing fourth in the championship here this year is a great effort, so I'm very proud of everyone at Mahindra,' he added. Envision Racing's Sebastien Buemi completed the podium, charging through the field from 19th on the grid to third place, his second podium in three races after also finishing in the top three in Jakarta. 'In the end it was important to not get caught up in those incidents, I think I was lucky enough to make sure I was avoiding them well,' said Buemi. 'I saved quite a bit of energy at the beginning and that basically allowed me to take the ATTACK MODE properly. So in the end I'm very happy with that, it's good for the Teams' Championship, and it's good when you have a bad qualifying like that to finish and score some good points.' Jake Dennis of the Andretti Formula E Team crossed the line in fourth, while Jaguar's Mitch Evans was classified fifth after receiving a five-second penalty for speeding under Full Course Yellow conditions — a punishment that dropped him from the second place he had claimed on track. Newly-crowned drivers' world champion Oliver Rowland failed to finish after a collision with Nico Mueller on Lap 16 forced both out of the race. Despite the DNF, Rowland received a hero's reception from the London crowd, having sealed his championship title earlier in Berlin. With Rowland's early exit, Nissan's slim hopes of overtaking Porsche in the Teams' and Manufacturers' standings came to an end. Porsche, who had quietly gathered momentum throughout the season, clinched both the FIA Teams' World Championship and the inaugural FIA Manufacturers' title — their first in Formula E. Jaguar TCS Racing also overtook Nissan to secure second place in both championship standings, closing out a high point in their final race under Barclay's leadership after 127 starts in the all-electric series. Elsewhere, it was a disappointing end to the campaign for NEOM McLaren. Both drivers — Taylor Barnard and Sam Bird — failed to finish the final race after separate incidents. The team concluded the season sixth in the Teams' standings, with Barnard finishing fourth overall on 112 points and Bird eighteenth with 31 points.