Sun Pharma puts a human face to its global impact with its 1000 Lives Every Minute campaign

Time of India

a day ago

Sun Pharma recently stepped into the spotlight with a national corporate branding campaign that underscores its quiet yet significant impact across the globe. Once a modest venture in the 1980s, Sun has grown into India's No. 1 pharmaceutical company, as per the AIoCD AWACS MAT March 2024 report*. Today, the company operates in over 100 countries, backed by a network of more than 40 manufacturing facilities and six research & development centres worldwide.
At the core of the campaign lies an interesting fact: every minute, 1,000 prescriptions for Sun Pharma's medicines are written around the world. It's a simple data point, but it tells a powerful story of trust, care, and human connection.
'The campaign reflects who we are and the meaningful impact we make, touching 1,000 lives every single minute across the globe,'
said Kirti Ganorkar, CEO of India Business, Sun Pharma.
'For over 40 years, people in India have trusted us. Being the No. 1 pharma company in India is a responsibility to care and to serve better. We are proud to play a key role in improving people's health and wellbeing.'
Developed by Ogilvy & Mather, Mumbai, the campaign spotlights Sun Pharma's contribution to the lives of patients, caregivers, doctors, pharmacists and communities. The film highlights that healthcare is not just about science—it's about people.
Watch the campaign film here:
1000 Lives Touched Per Minute | Sun Pharma – India's No.1 Pharma Company (Director's Cut)
The campaign's 360-degree rollout ensures broad visibility. On television, it airs across 68 national and regional channels. Digitally, it has gained strong traction through strategic activations on YouTube and Meta platforms. The campaign was also featured during high-profile IPL matches, including the final, on JioCinema, tapping into one of the most-watched events in India.
SunPharma has also leveraged outdoor media for a corporate branding campaign to amplify its message, with prominent placements across six metro cities, including Mumbai and Delhi airports and metro trains. To deepen local engagement, the campaign has been released in nine Indian languages.
As the campaign continues across platforms, its message remains both universal and deeply personal: healthcare is about moments of hope, trust, and healing—happening quietly, every minute, around us. In an industry often defined by clinical language, Sun Pharma's campaign is a powerful reminder that behind every prescription lies a story—and that meaningful healthcare starts with a human connection.
References:
* (https://health.economictimes.indiatimes.com/news/pharma/pharma-industry/sun-pharma-expects-high-single-digit-top-line-growth-in-current-fiscal/110636894 )