logo
Sun Pharma puts a human face to its global impact with its 1000 Lives Every Minute campaign

Sun Pharma puts a human face to its global impact with its 1000 Lives Every Minute campaign

Time of Indiaa day ago

Sun Pharma recently stepped into the spotlight with a national corporate branding campaign that underscores its quiet yet significant impact across the globe. Once a modest venture in the 1980s, Sun has grown into India's No. 1 pharmaceutical company, as per the AIoCD AWACS MAT March 2024 report*. Today, the company operates in over 100 countries, backed by a network of more than 40 manufacturing facilities and six research & development centres worldwide.
At the core of the campaign lies an interesting fact: every minute, 1,000 prescriptions for Sun Pharma's medicines are written around the world. It's a simple data point, but it tells a powerful story of trust, care, and human connection.
'The campaign reflects who we are and the meaningful impact we make, touching 1,000 lives every single minute across the globe,'
said Kirti Ganorkar, CEO of India Business, Sun Pharma.
'For over 40 years, people in India have trusted us. Being the No. 1 pharma company in India is a responsibility to care and to serve better. We are proud to play a key role in improving people's health and wellbeing.'
Developed by Ogilvy & Mather, Mumbai, the campaign spotlights Sun Pharma's contribution to the lives of patients, caregivers, doctors, pharmacists and communities. The film highlights that healthcare is not just about science—it's about people.
Watch the campaign film here:
1000 Lives Touched Per Minute | Sun Pharma – India's No.1 Pharma Company (Director's Cut)
The campaign's 360-degree rollout ensures broad visibility. On television, it airs across 68 national and regional channels. Digitally, it has gained strong traction through strategic activations on YouTube and Meta platforms. The campaign was also featured during high-profile IPL matches, including the final, on JioCinema, tapping into one of the most-watched events in India.
SunPharma has also leveraged outdoor media for a corporate branding campaign to amplify its message, with prominent placements across six metro cities, including Mumbai and Delhi airports and metro trains. To deepen local engagement, the campaign has been released in nine Indian languages.
As the campaign continues across platforms, its message remains both universal and deeply personal: healthcare is about moments of hope, trust, and healing—happening quietly, every minute, around us. In an industry often defined by clinical language, Sun Pharma's campaign is a powerful reminder that behind every prescription lies a story—and that meaningful healthcare starts with a human connection.
References:
* (https://health.economictimes.indiatimes.com/news/pharma/pharma-industry/sun-pharma-expects-high-single-digit-top-line-growth-in-current-fiscal/110636894 )

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

RCB to be sold after historic IPL 2025 win? Owner Diageo breaks silence
RCB to be sold after historic IPL 2025 win? Owner Diageo breaks silence

Time of India

time33 minutes ago

  • Time of India

RCB to be sold after historic IPL 2025 win? Owner Diageo breaks silence

Image credit: BCCI/IPL Diageo India, the Indian branch of UK-based Diageo Plc and owner of the Royal Challengers Bengaluru (RCB) IPL franchise, has firmly rejected rumors of selling the team. In a letter addressed to the Bombay Stock Exchange (BSE) and its Surveillance Department on Tuesday, June 10, a Diageo India representative stated that the media reports suggesting a potential sale are purely speculative. "The company would like to clarify that the aforesaid media reports are speculative in nature and it is not pursuing any such discussion," Mital Sanghvi, the company secretary, informed the regulating body of the Indian Stock Market. "This is for your information and records." Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW! According to a Cricbuzz report, Diageo's statement was in response to a query from the Bombay Stock Exchange (BSE), where the company is publicly listed. Since speculation about a possible sale of the RCB franchise began circulating, shares of United Spirits — the Diageo-owned company that holds RCB — have seen a notable uptick. On Tuesday, Bloomberg reported that Diageo is considering selling the RCB franchise. The report surfaced shortly after RCB's maiden IPL title win on June 3 — a milestone achieved after 17 years — followed tragically by an incident in Bengaluru on June 4, where celebrations turned fatal, leaving 11 dead and many injured. Virat Kohli's love for 'dhaba' food, priority for family & more | RCB bus driver shares stories Though Diageo officially dismissed the sale reports as "speculative," the ambiguity of their statement has sparked deeper speculation. A seasoned voice in India's sports business ecosystem suggested that 'being a public company, there will be a lot of pressure on reputational damage,' hinting that Diageo could be weighing its options more seriously than publicly admitted. There are also murmurs about Diageo valuing the RCB franchise at around USD 2 billion. While some industry insiders view that figure as inflated — especially when compared to Torrent's acquisition of Gujarat Titans at approximately INR 7500 crore (around USD 1 billion) — others disagree. Lalit Modi , the architect of the IPL, told Cricbuzz that a USD 2 billion valuation for RCB is quite realistic. 'A particularly special feeling': Andy Flower hails Virat Kohli, RCB after historic title win "I will not be surprised if it is sold for a higher price," he remarked, adding that comparing the RCB valuation to that of the newer Gujarat franchise isn't an apples-to-apples comparison. "I will not be surprised if it is sold for a higher price," he said , stating that the valuation of GT cannot be compared here since it was a one-year-old deal. The sale report remains speculative, as clarified by the Diageo official in the response to the BSE. "No decision is final and they may decide against selling the team, the people said, asking not to be named as the details are private," the Bloomberg report says.

Tier-III cities drive 62% of new insurance premiums: Report
Tier-III cities drive 62% of new insurance premiums: Report

Time of India

time36 minutes ago

  • Time of India

Tier-III cities drive 62% of new insurance premiums: Report

HighlightsA recent report from Probus, an InsurTech and insurance broking firm, reveals that Tier-III cities and smaller towns are now responsible for approximately 62 per cent of new insurance premiums in India for the current fiscal year. The motor insurance segment experienced significant growth of 25.6 per cent in fiscal year 2024-25, driven by increased awareness, digital access, and an expanded Point-of-Sale Person network. Fresh life insurance policies saw a growth exceeding 60 percent in fiscal year 2024-25 compared to the previous year, while Small and Medium Enterprise insurance emerged as the fastest-growing segment with 112 percent increase. A new report from Probus, an InsurTech and insurance broking firm, indicates that Tier-III cities and smaller towns are now significant contributors to India's new insurance business. The report states that these regions account for approximately 62 per cent of total new insurance premiums in the current fiscal year. This trend suggests a shift in how new insurance business is generated in India. Smaller towns, aided by digital payment infrastructure like UPI and increased internet access, are showing higher rates of digital adoption. Probus highlights that this is a consistent pattern, with the contribution from these regions rising from 58 per cent to 62 per cent over the past three fiscal years. For the fiscal year 2024-25, the motor insurance segment saw notable growth at 25.6 per cent. This was attributed to increased awareness, digital access, and an expanded Point-of-Sale Person (PoSP) network. The report also observes that local distribution methods, including app-based onboarding and regional language interfaces, have facilitated wider access to insurance products. What may have been a compliance-driven purchase is increasingly being viewed as a financial planning tool in these areas. Across insurance verticals, fresh life insurance policies showed growth exceeding 60 per cent in FY 2024-25 compared to FY 2023-24. Non-life insurance, encompassing motor, health, and SME segments, also experienced growth. SME insurance emerged as the fastest-growing segment in FY 2024-25, with a 112 per cent increase. Rakesh Goyal, director, Probus, commented on the findings, noting the resilience of the Indian economy and the role of Tier-II and Tier-III cities in this. He stated that Probus's approach aligns with the goal of 'Insuring India by 2047,' by providing digital tools and strengthening PoSP models to offer insurance solutions to consumers in these emerging markets.

DAEWOO India appoints EBG group as Strategic Partner for Home Appliances and Electronics Retail Expansion
DAEWOO India appoints EBG group as Strategic Partner for Home Appliances and Electronics Retail Expansion

Business Standard

time39 minutes ago

  • Business Standard

DAEWOO India appoints EBG group as Strategic Partner for Home Appliances and Electronics Retail Expansion

EBG Group has partnered with DAEWOO a globally recognized Korean brand to exclusively extend their premium home appliances, electronics, and consumer goods to Indian market. This strategic alliance combines DAEWOO's cutting-edge technology and innovation with EBG's extensive marketing expertise and distribution networks. The association aims to disrupt India's home appliance and electronics retail by introducing high-quality, energy-efficient, and sustainable solutions tailored to modern Indian consumers. DAEWOO brings decades of technological innovation and high manufacturing standards, while EBG Group's deep understanding of Indian consumer preferences and retail operations positions it to successfully introduce and expand DAEWOO's products in India. According to Dr. Irfan Khan, Founder and CEO of EBG Group, 'the partnership aligns with EBG's long-term strategy to strengthen its market footprint, bringing premium appliances that meet the increasing demand for energy-efficient solutions. EBG Group will lead the retail and distribution expansion for DAEWOO Consumer Products across India, ensuring seamless access to products through a robust retail network and strong after-sales support. The focus is on creating a hassle-free shopping experience while providing consumers with reliable service infrastructure nationwide'. 'The partnership will introduce a range of high-performance, stylish and energy-efficient home appliances, including whole range of Home & Kitchen appliances as well as Smart home solutions, Mr. H. S. Bhatia, Managing Director, DAEWOO India said. With IoT-enabled devices and advanced energy-saving features, DAEWOO's products are designed to meet the needs of India's growing tech-savvy consumer base, who seek innovation, convenience, and sustainability. By combining technological advancements with deep market insights, both companies aim to bring premium, affordable, and high-tech solutions to Indian households, setting the stage for the next evolution in consumer electronics. 'EBG plans to create business opportunities for Indian entrepreneurs through an innovative franchise model. This initiative is expected to further strengthen DAEWOO's retail presence and empower local partners, with details to be announced soon', Mr. Hari Kiran, COO and Co-Founder of EBG Group said. 'We are excited to collaborate with Daewoo in bringing innovative, high-quality home appliances and electronics to India'. With DAEWOO brand EBG aim to develop a holistic ecosystem that enhances customer experience through reliable service, easy accessibility, and a nationwide after-sales network. About DAEWOO India DAEWOO is a global leader in the design and manufacturing of home appliances, electronics, and consumer goods. Known for its cutting-edge technology and commitment to quality, DAEWOO products are trusted by consumers around the world with presence in more than 70 countries. DAEWOO brand operates in India through their manufacturing and marketing partner M/s. Kelwon Electronics & Appliances Pvt. Ltd. With a focus on innovation and sustainability, DAEWOO continues to lead the way in creating products that make life easier, more comfortable, and more sustainable. About EBG Group EBG Group is a premier name in the Indian market, known for launching and managing premium tech and lifestyle brands. With an in-depth understanding of Indian consumer behaviour and a strong retail presence, EBG has built a reputation for providing innovative solutions and excellent customer experiences. Through this strategic partnership with DAEWOO, EBG aims to redefine the home appliances and electronics market in India.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store