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EU court adviser sides with regulators in Google's fight against EU antitrust fine

EU court adviser sides with regulators in Google's fight against EU antitrust fine

Time of India3 hours ago

An adviser to Europe's top court has recommended upholding a €4.1 billion fine against Google, imposed by EU antitrust regulators. The Court of Justice is expected to rule in the coming months. The fine relates to a longstanding antitrust case against Alphabet's Google unit dating back seven years.
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An adviser to Europe's highest court on Thursday sided with EU antitrust regulators in Alphabet unit Google 's fight against a record €4.3-billion ($4.93 billion) fine levied on the US tech giant by EU antitrust regulators seven years ago."Advocate General Kokott proposes that the Court of Justice dismiss Google's appeal and, therefore, that it confirm the new fine of 4.124 billion euros set by the General Court," the Luxembourg-based Court of Justice of the European Union said.Judges, who usually follow four out of five such non-binding opinions, will rule in the coming months.The case is C-738/22 P Google and Alphabet v Commission ($1 = €0.8726)

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Step Inside the Future of Indian Strength Equipment
Step Inside the Future of Indian Strength Equipment

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Step Inside the Future of Indian Strength Equipment

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India's unique AI integrated virtual production hub announced in Tamil Nadu
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Time of India

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  • Time of India

India's unique AI integrated virtual production hub announced in Tamil Nadu

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The other agencies and their executives didn't respond to Reuters questions about the antitrust probe and information in the dossier. The regulator also didn't respond to queries. Reuters has reported that in March, as part of the continuing investigation, the regulator raided the Indian offices of many advertising firms and an industry group that represents broadcasters, including the Reliance-Disney venture and Sony . CCI investigations typically take several months. The regulator can't press criminal charges, but can impose financial penalties on the media agencies of up to three times their profit or 10% of an Indian entity's global turnover, whichever is higher, for each year of wrongdoing. Secret Pacts WPP Media, the world's largest media buying agency, last year - when it was still known as GroupM - won new India business worth $447 million, followed by Omnicom's $183 million, according to research firm COMvergence. But India's near-$30 billion media and entertainment sector is grappling with weak consumer sentiment. Ad spending will rise 7% to $19 billion in 2025, the slowest growth in three years, according to GroupM estimates. The CCI is investigating the role of two industry bodies, the Advertising Agencies Association of India (AAAI) and the Indian Broadcasting & Digital Foundation (IBDF), in orchestrating the suspected cartel. The former group is led by WPP Media India head Prasanth Kumar, while the broadcasting body's president is Kevin Vaz, a top Reliance-Disney venture executive. Neither industry group responded to requests for comment. The dossier shows the AAAI circulated guidelines to ad agencies in August 2023: They must charge clients whose annual spending exceeds $29 million a minimum 3% commission for digital ads and 2.5% for traditional media. Lower-spending clients would pay higher minimum commissions of up to 8%. A month later, the industry associations entered a joint pact, agreeing no agency would "unilaterally offer any discount" on rates while pitching for business. The pact, reviewed by Reuters, declared its aim was to eliminate "lower pricing as a reason to award a pitch". The advertising firms began coordinating their activities at least as early as August 2023, according to the CCI documents. Ad executives who met on December 1 that year hailed their collaboration as a "great success" and resolved to continue, according to meeting minutes cited in the CCI's evidence. 'All Aligned' In the U.S., the Federal Trade Commission this month sought information from advertising agencies as part of a probe into whether they coordinated boycotts of certain sites. The Justice Department in 2016 probed agencies it suspected of rigging bids to favour in-house units, but eventually closed the case without bringing charges. 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Members of the group discussed advertising pitches and coordinated on interactions with clients such as food delivery giant Swiggy , drug maker Cipla, SoftBank-backed e-commerce firm Meesho, and Kshema Insurance. In Swiggy's case, the AAAI arranged a Zoom call with media agency heads to discuss the company's advertising pitch. Later, GroupM's Kumar, as AAAI president, suggested an email response to Swiggy explaining the industry's agreed position on rebates. "Ok all aligned thanks," he wrote after a consensus emerged. Kshema told Reuters the insurer was unaware of the matter. The other clients didn't respond to questions. During another discussion on client rebates, an unspecified Dentsu executive told rivals over WhatsApp that "the lowest we go to is retain 30% and 70% we pass back to the client," according to the CCI dossier. CCI officials noted in the document that advertisers and the broadcasters' group had sought to penalise enterprises that didn't comply with the pricing pacts. In an email to Walt Disney in August 2023, Kumar wrote that broadcasters should refrain from granting business to a firm that had breached the pacts, ITW Consulting, though he said it had later agreed not to approach clients directly. ITW didn't respond to Reuters questions. Tensions heated up again over WhatsApp three months later. Sharma, of Omnicom Media, learned that ITW had done another "direct deal with a client of ours" for advertising on streaming platform Hotstar, which was run by Disney. This irked Sharma, as Hotstar had the rights for the cricket World Cup held in India at the time. "This nuisance has to stop," he wrote in the group.

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