
Why tobacco-style warnings on alcohol bottles can aid fight against cancer
A recent paper, published in the journal Frontiers in Public Health, called for strong, evidence-based warning labels on alcohol products, building on India's success with tobacco warnings.
Alcohol, like tobacco, is a proven carcinogen linked to several cancers, including liver, breast and colon, yet awareness remains low.
'Cancer warning labels on alcohol bottles are a low-cost, high-impact intervention that can raise awareness, influence consumption habits, and prevent long-term health harm,' lead author Dr Abhishek Shankar, Assistant Professor, Department of Radiation Oncology at All India Institute of Medical Sciences, Delhi, told IANS.
'With India having one of the fastest-growing alcohol markets and the largest adolescent population globally, adopting such preventive measures is not just necessary but urgent to protect our youth and reduce the nation's growing burden of alcohol-related cancers,' the oncologist added.
Cancer cases in India have seen a steep rise, with data from the 2012 to 2022 period suggesting a 36 per cent uptick in incidence (1.01 million−1.38 million).
Data from GLOBOCAN 2022 showed about 1.41 million new cancer cases in India, with a five-year prevalence of around 3.25 million and a total cancer mortality of 916,827 cases.
The alcohol attributable fraction for cancer and age-standardised rate per 100,000 in India are 4.7 per cent and 4.8, respectively, according to the GLOBOCAN 2020 data.
'Alcohol consumption in India is rising at an alarming pace, particularly among adolescents and young adults, making it a silent driver of preventable cancers. Evidence now confirms there is no safe level of alcohol use when it comes to cancer risk, with links to cancers of the colon, breast, liver, oral cavity, and more,' Shankar said.
'Among preventable diseases and deaths, alcohol-related conditions rank high. It raises the risk of many types of cancer and also liver cirrhosis -- all of which are expensive and cumbersome to treat,' added Dr Rajeev Jayadevan, Chairman, Scientific Committee, IMA Cochin.
The expert also called out against glorifying the use of alcohol in movies.
'Unfortunately, our movie culture glorifies alcohol use, with younger viewers wanting to emulate movie characters despite statutory warnings. There is also rampant misinformation circulating on social media claiming the health benefits of alcohol, almost all of which have been proven wrong. Still, many people wrongly believe it is good for the heart. Therefore, it is important to include clear health-related labels,' Jayadevan told IANS.
Meanwhile, studies have linked alcohol consumption with more than 20 types of cancers.
The most common cancers linked to alcohol are of the mouth, throat, foodpipe, stomach, colon, rectum, and pancreas. It also causes cancers of the breast in women and prostate in males..
According to experts, chronic alcohol consumption weakens the immune system, reducing its capacity to identify and destroy cancerous cells.
'India successfully demonstrated the power of pictorial warnings on tobacco in shifting behaviors and saving lives. It is time we apply the same public health tool to alcohol. With rising alcohol use, especially among youth, it's time to act proactively to prevent avoidable cancers and save lives,' Shankar told IANS.
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3 days ago
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Low-dose computed tomography (LDCT) scans are highly effective in spotting lung cancer in people who show no symptoms but are considered high-risk, especially those aged 55–80 with a 20 pack-year smoking history or who quit recently. What Lifestyle Changes Can Lower A Person's Risk Of Lung Cancer? Dr Sharma explains that a few healthy lifestyle choices can reduce the chances of developing lung cancer. 'Stopping smoking and stopping environmental tobacco smoke like secondhand smoke are the most critical," he adds. He adds that staying active, eating plenty of fruits and vegetables, and limiting alcohol intake can help lower the risk. Avoiding exposure to air pollution, radon, and workplace carcinogens also plays a key role in reducing risk and supporting overall lung health. Quit Smoking and Avoid Tobacco: Quitting smoking is the single most effective way to reduce lung cancer risk. According to the ICMR, quitting before age 50 can reduce risk by half within 10–15 years. 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Get Regular Health Check-Ups: Routine screenings for high-risk individuals—such as those with a family history or living in highly polluted areas—are vital for early detection. The Times of India stresses that knowing symptoms and accessing LDCT scans can be life-saving when facilities are available. Progress In Lung Cancer Treatment top videos View all Dr Sharma notes that lung cancer treatment has advanced significantly in recent years. Newer options like immunotherapy and targeted therapies offer more personalised, effective care with fewer side effects compared to traditional chemotherapy. 'Liquid biopsies have facilitated more timely genetic mutation detection and, as a result, therapy selection. All of the above have contributed to higher survival rates and quality of life for many individuals," he adds. About the Author Surbhi Pathak Surbhi Pathak, subeditor, writes on India, world affairs, science, and education. She is currently dabbling with lifestyle content. Follow her on X: @S_Pathak_11. Get Latest Updates on Movies, Breaking News On India, World, Live Cricket Scores, And Stock Market Updates. Also Download the News18 App to stay updated! view comments Location : New Delhi, India, India First Published: August 01, 2025, 08:00 IST News explainers Lung Cancer Myths, Risks And Signs, Doctor Shares Key Facts You Must Know Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.