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Bloomberg Businessweek: US and Russia Talk Ukraine

Bloomberg Businessweek: US and Russia Talk Ukraine

Bloomberg18-02-2025

Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF. Angela Stent, Senior Fellow at Brookings Institution, shares her thoughts on Ukrainian President Volodymyr Zelenskiy canceling his visit to Saudi Arabia after being shut out of talks between the US and Russia on the future of his country. Jimmy Lee, CEO at Wealth Consulting Group, talks about investing in cyclical sectors and small cap stocks. Bloomberg Intelligence Senior Aerospace, Defense & Airlines Analyst George Ferguson discusses the Delta upside down crash landing in Toronto. And we Drive to the Close with Lance Cannon, Portfolio Manager at Hood River Capital Management. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.

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Lowe's launches first home improvement creator network
Lowe's launches first home improvement creator network

Miami Herald

time2 hours ago

  • Miami Herald

Lowe's launches first home improvement creator network

Not everyone is handy enough to tackle DIY home improvement projects, but that apparently doesn't stop people from trying. Frontdoor (FTDR), a home warranty and repair solutions platform, surveyed over 1,000 Americans and found 98% have taken on a DIY project at some point in their lives. Around 77% actually find the work fun, while 83% of DIYers feel empowered by taking matters into their own hands. Don't miss the move: Subscribe to TheStreet's free daily newsletter More than half (52%) get their inspiration from social media, whether it's how to save money or learn the skills and techniques to pull off the project. In fact, for those who get stuck mid-project, 73% look to YouTube for help, 60% search Google, and 18% scroll social media - likely anything from videos on Instagram and TikTok to one of the many DIY threads on Reddit. While the Frontdoor survey indicates that 42% wind up with some DIY regrets, 74% plan to do another project this year. And Lowe's (LOW) is pulling out all the stops to ensure it will be the place where DIYers come to shop. Image source:Lowe's recently announced the launch of The Lowe's Creator Network, the first creator network dedicated to home improvement. It will enable DIYers to showcase their skills and projects - created with Lowe's products, of course - to captive audiences on YouTube and other social media platforms. The company is starting off with a bang. YouTube creator, entrepreneur, and philanthropist Jimmy Donaldson, aka MrBeast, who scores 2 billion views a month on his YouTube channel, was one of the first creators to join the network. Related: Lowe's makes one of its largest ever billion-dollar acquisitions In addition to MrBeast's curated Lowe's storefront, the company will be an exclusive "Beast Games" partner for the building of the new BeastCity, a "city" where contestants will live as they compete in the second season of the popular series. However, creators don't need to have the same level of fame as MrBeast to sign up. "Driving preference and engagement with the Lowe's brand by tapping into creators with varying levels of followers is a key priority for Lowe's as we look to gain relevance with younger generations while increasing digital engagement," Lowe's Chief Marketing Officer Jen Wilson said in a company statement. Still, MrBeast and other noted influencers like DadSocial and Chris Loves Julia will be spotlighting Lowe's to millions of followers. And while some homeowners will still get their inspiration from shows on HGTV and the like, it's clear that Lowe's is looking to build a bigger connection with Millennial and Gen Z audiences - and turn them into paying customers. Per the Frontdoor survey, the average age for people starting off on their DIY journeys is 28. And it's not always about improving the interior of their homes. In fact, the report says that the top five most popular DIY projects in America are chicken coops, raised bed gardens, storm shelters, saunas, and outdoor lighting. Nearly half (47%) of DIYers start their projects because they couldn't afford to hire pros. But those who successfully complete their projects and are ready to tackle more might consider earning some money with the Lowe's Creator Network. Related: Lowe's making drastic store change to beat Home Depot The Lowe's Creator website put out the call to home improvement and decorating content creators on its website, saying: "When you become a partner, you'll get the mentoring you want and the chance [to] expand your content, featuring products from and helping you make money with your creative ideas." Creators can earn up to 20% commission on purchases through their Lowe's affiliate links on their storefront, and there are additional performance-based perks and incentives. More home improvement: Lowe's CEO flags alarming consumer trend that's hurting salesHome Depot struggles to reverse concerning customer behaviorHome Depot launches genius answer to tariff concerns "Creators aren't just making content. They're building businesses by taking on real projects and connecting with their communities through meaningful storytelling," said Lowe's Head of Social and Influencer Marketing Jonathan Stanley. "With Lowe's Creator Network, we're committed to helping our creators grow and are empowering them to bring their dream projects to life. From training resources to product samples and self-serve storefronts, we're giving creators the resources to produce content they know their audiences will want to see," Stanley says. The Lowe's Creator Network enrolled more than 17,000 creators during its beta launch. The goal is to build visibility on social for Lowe's and its vendor partners, with plans to expand opportunities through Lowe's Retail Media Network. Related: Social media influencers are about to make a lot more money The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

Hailey Bieber on Building Rhode into a Billion-Dollar Beauty Brand
Hailey Bieber on Building Rhode into a Billion-Dollar Beauty Brand

Business of Fashion

time4 hours ago

  • Business of Fashion

Hailey Bieber on Building Rhode into a Billion-Dollar Beauty Brand

Listen to and follow the BoF Podcast: Apple Podcasts | Spotify | Overcast Background: When Hailey Bieber launched her beauty and skincare brand Rhode in 2022, it quickly built a loyal customer base and achieved rapid commercial success. By early 2025, Rhode had generated $212 million in annual sales and, in May, was acquired by E.l.f. Beauty in a landmark $1 billion deal. 'Rhode is not just about the product; it's the whole entire world of Rhode. I want people to feel something when they get the products. When they use it, I want them to feel that they are a part of something,' Bieber shared this week at The Business of Beauty Global Forum 2025 in Napa Valley, California. 'I really do see us being a legacy brand. Rhode is going to go down as one of the greats.' In her first public appearance since the acquisition, Hailey spoke with The Business of Beauty's executive editor Priya Rao about launching her brand, how the deal with E.l.f. transpired, and her vision for the future of Rhode. The author has shared a YouTube video. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Key Insights: Rhode is intentionally positioned as more than a skincare brand. 'It's not just about the product, it's the whole entire world of Rhode,' Bieber said. She envisions the company evolving into a lifestyle brand with editorial flair and cultural relevance beyond just beauty. In building Rhode, Bieber looked past traditional beauty incubators and industry insiders and instead focused on building a close-knit team with a fresh perspective. 'I knew I wanted to put my own money into it. I knew I always wanted to be the majority owner,' she said. The result is a brand that feels 'super curated and tight' — an intentional strategy to maintain clarity and control. The $1 billion sale to E.l.f. Beauty was not a quick decision. Bieber was deliberate about finding a partner that respected Rhode's DNA. 'Rhode is like my baby; I'm so precious about it. The idea of ever even considering [a sale] was a very big deal to me,' she said. Bieber underscored the importance of personal connection and integrity in building a brand that resonates. 'I am Rhode and Rhode is me,' she said, explaining that the brand's tone, aesthetic and communication all reflect her own sensibilities. 'That's why I always say, Rhode is my world. It doesn't feel like a job to me.' Bieber said she is building Rhode for the long haul, something that endures, rooted in authenticity and longevity rather than trend-chasing. 'I really do see us being a legacy brand,' Bieber said. 'Rhode's going to go down as one of the greats.' Additional Resources:

Check out these newly released notes from Steve Jobs to himself — including his thoughts on parenting
Check out these newly released notes from Steve Jobs to himself — including his thoughts on parenting

Yahoo

time5 hours ago

  • Yahoo

Check out these newly released notes from Steve Jobs to himself — including his thoughts on parenting

Steve Jobs' notes and emails were published for the 20th anniversary of his Stanford commencement speech. The speech emphasized themes of intuition, morality, and personal growth. Here's what his newly released drafts and notes from other speeches said. A trove of newly released emails from Steve Jobs shows how the late Apple cofounder prepared for one of his most memorable speeches. Jobs addressed Stanford University graduates at the university's commencement ceremony on June 12, 2005. Twenty years later, the Steve Jobs Archive published notes and emails he wrote to himself while drafting the speech, along with a high-definition recording of the commencement address. His Stanford address became famous for its inspirational life lessons, which could apply to college graduates, entrepreneurs, or dropouts like himself. Jobs used his own stories to drive home his points. A recording of the speech published on YouTube in 2008 has 46 million views. The published correspondence showed Jobs had been working on the speech for at least six months before delivering it. His early ideas included points about diet, meditation, and encouraging students to focus on their "inner world." Jobs was introduced to Zen Buddhism and meditation in the 1970s. Jobs wrote down several anecdotes in emails to himself before settling on his final choices for the speech. In a May 1 draft, Jobs wrote, "Try to always surround yourself with people smarter than you." They can come from different walks of life. He pointed to a "terribly old" engineer he'd hired at Apple not long after it started, who was a "genius." (The engineer was in his 40s at the time, while Jobs was 50 when he delivered the speech.) Jobs ultimately chose three other personal stories. The first was about "connecting the dots," the second covered "love and loss," and the third was about death. From the oldest email published, however, Jobs had his opener locked in. "This is the closest I've ever come to graduating from college," he wrote. The Stanford speech echoed Jobs' commencement address almost 10 years earlier. In 1996, Jobs spoke to the graduating class of Palo Alto High School. Both speeches discussed intuition, morality, and following one's passions. While the 1996 speech focused on the students, Jobs also thought about the parents in the crowd. Scribbled at the bottom of a printout of the speech, he jotted down some thoughts on parenting. "They tell you that you will love your kids," the handwritten notes read, "never mention that you will fall in love with them." He also wrote that "every injury or setback parents feel 10x" and that they will always see their children as they were at ages 5, 6, or 7. The speech concluded by encouraging the high school students to live their lives with as few regrets as possible. In the Stanford address, Jobs also implored the students to find what they love and live each day like it was their last, telling the story of his first bout of cancer. The Apple cofounder died of pancreatic cancer in 2011 at the age of 56. Once he devised an ending for the Stanford commencement, it stuck. "'Stay hungry. Stay foolish.' And I have always wished that for myself," he said. Jobs stuck to the script — that he made a point to write himself down to his "thank you very much." Read the original article on Business Insider

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