Ex-Premier League ace gets £15MILLION windfall after selling stake in health drink firm which helped his injury recovery
Ex-Wales and
striker
Hal Robson-Kanu, 36, had founded The Turmeric Co. brand after saying shots of turmeric helped him battle injury setbacks.
4
Hal Robson-Kanu has sold his stake in his drinks company - netting himself £15 million
Credit: Getty Images - Getty
4
The star made 94 Premier League appearances for Reading and West Brom
Credit: Getty Images - Getty
4
He also won 46 caps for Wales in his career, famously scoring to help them beat Belgium 3-1 in the quarter finals of Euro 2016
Credit: Getty
He hailed the ginger plant as his "secret weapon", saying supplements of it saved his footballing career.
Now, his company Innate-Essence has sold its majority stake of 50.01 per cent to Irn-Bru makers AG Barr in a deal worth £15 million.
Among his praises for turmeric, Robson-Kanu said it had helped him to recover from a cruciate knee ligament rupture when he was just a teenager.
Following his recovery, he founded both The Turmeric Co. brand as well as Raw Hydrate.
Read More on Football
The popular drinks are sold by Sainsbury's and Ocado as well as in David Lloyd sports clubs across the country.
Keeping him in touch with his footballing past, Premier League sides
Outside of football, Robson-Kanu's brands have partnerships with top rugby sides
Sale Sharks
and Leicester Tigers as well as British
Gymnastics
.
Robson-Kanu won 46 caps for
Most read in Football
The ex-Prem player said: 'I created the brand as a convenient and great-tasting way to support wellness-conscious individuals and sportspeople like me.
'We've had a remarkable few years but with this latest milestone and such heavyweight backing, it feels like our journey is just beginning – we've unlocked a new level.
I'm a former Premier League star - now I'm flogging my drink in Sainsbury's and thriving in my new career
'The international potential is huge, and we can't wait to see what we achieve
next
.'
AG Barr said the investment was 'consistent with the company's strategy of acquisitions and innovation in highgrowth, health-focused, functional beverage categories'.
It added: 'The investment has been funded from the company's net cash position. It is not expected to have a significant impact on revenue or profit in the current financial year.'
In 2023, Robson-Kanu
The star appeared in an advert pretending to be a Sainsbury's shop floor worker just two years after his career came to an end.
HOW ROBSON-KANU DISCOVERED TURMERIC 'GOLD'
Earlier in 2023, he also opened up about the
After joining Reading's academy at the age of 15, Robson-Kanu suffered two severe injuries before breaking into the first team, both of which required surgery.
He was told by club doctors that he would likely never play without pain and restriction in his knee again, prompting him to take prescribed painkillers.
However, after these had an adverse effect on his body, the former
Wales
international turned to natural remedies.
He told
: "It was at that point where me and my dad basically went on a research binge. We began looking at natural ways to recover from pain, inflammation and swelling.
"We went to the library and scoured the internet. We looked at ancient Asian practices in eastern cultures where they would use natural remedies.
"What we began to find was these natural ingredients which kept recurring, like watermelon, pomegranate, pineapple, ginger and turmeric in the raw format."
The star said it was the raw ingredients that were key to having an impact on recovery and so he set out with his dad to source the ingredients for his magical blend.
While the taste didn't land at first, they eventually perfected the blend of "raw, natural ingredients" into a "golden elixir".
After adding more nutrients, micronutrients and macronutrients, Robson-Kanu said the "golden blend" was giving him a "real boost of
energy
".
Regular consumption helped him make progress and eventually the pain and inflammation in his knee subsided, giving him full flexibility once more.
4
Robson-Kanu founded his drinks brand after finding success with turmeric products in helping his injuries
Credit: Getty - Contributor
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