logo
'We Have Always Been Top 3': Venky Mysore Backs 'Resilient' KKR To Make A Comeback In IPL 2025

'We Have Always Been Top 3': Venky Mysore Backs 'Resilient' KKR To Make A Comeback In IPL 2025

News1822-04-2025

Published By :
PTI
KKR CEO Venky Mysore supports the team despite a tough season, urging players to draw inspiration from past comebacks. KKR needs five wins in six games to reach playoffs.
Kolkata Knight Riders CEO Venky Mysore has thrown his weight behind the team despite its stuttering campaign this season, calling it a 'resilient" unit and urging players to draw inspiration from the side's dramatic turnaround in the title-winning 2014 season under Gautam Gambhir.
The defending champions slumped to their fifth defeat in eight matches on Sunday, going down by 39 runs to Gujarat Titans at Eden Gardens.
With only six points on the board, KKR now face an uphill task in their bid to reach the playoffs, needing to win at least five of their remaining six matches to stay in contention.
advetisement
'This is a very resilient team, the Knight Riders. This is our 18th season, we've always been in top-three," Mysore said during a promotional event here.
He recalled their campaigns in 2014 and 2021 when they bounced back, winning the title and reaching the final respectively.
'There are two instances that come to my mind that I always share with new people who come into the setup…
'In 2014, at the halfway stage we won only two and lost five, but you know what happened in 2014, we set an IPL record and won nine games on the trot and won the IPL.
'After that we played the Champions League, and we won five in a row. So there's a record of 14 wins in a row. That was not a flash in the pan. In 2021, we again had two wins and five losses, we went on to play the final.
'So anything can happen in this format. There's still plenty of games left and it's a matter of somebody showing that inspiration to get us across the line. The inspiration can come from anywhere."
Advertisement
Mysore urged fans and critics alike not to get too caught up in the league table, highlighting that the IPL's unpredictability often offers unexpected turnarounds.
'Sometimes you get caught up with the IPL, we see the table, wins and losses… then you put things in perspective — there's a life way beyond table, wins and losses — and you can draw inspiration from anywhere. The kind of experience we have, certainly something can spark."
advetisement
The franchise has brought back their former assistant coach Abhishek Nayar into the fold. Nayar, who had briefly parted ways with KKR to join as India's assistant coach, returned just a day after the news broke that his contract with the BCCI was terminated.
The timing of Nayar's return could not have been more crucial, as the team's batters are undergoing a tough phase and they would be looking to regroup and reset.
advetisement
Aside from skipper Ajinkya Rahane, who has shown steady form but has not been able to carry the team over the line, the rest of the batting line-up has faltered under pressure.
Rahane expressed joy at Nayar's return, describing him as an invaluable part of the KKR ecosystem.
top videos
View All
'It's good to have Abhishek back in the setup. He's been an important member of the side. As players, for me, we all are really happy to see him back.
'He's really passionate, he knows each and every player. His role in this team is really important so we all are really happy," Rahane said.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI)
Stay updated with all the latest news on IPL 2025, including the schedule, Points Table, IPL Orange Cap, and IPL Purple Cap. Get latest Cricket news, live score and match results on News18. Download the News18 App to stay updated!
tags :
Ajinkya Rahane ipl IPL 2025 KKR kolkata knight riders Venky Mysore
Location :
Kolkata, India, India
First Published:
April 22, 2025, 20:08 IST
News cricket 'We Have Always Been Top 3': Venky Mysore Backs 'Resilient' KKR To Make A Comeback In IPL 2025

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

R Ashwin argues with female umpire, hits his pad with bat in anger after getting out in TNPL match
R Ashwin argues with female umpire, hits his pad with bat in anger after getting out in TNPL match

Hindustan Times

time32 minutes ago

  • Hindustan Times

R Ashwin argues with female umpire, hits his pad with bat in anger after getting out in TNPL match

Ravichandran Ashwin lost his cool during Sunday's Tamil Nadu Premier League match between Dindigul Dragons and IDream Tiruppur Tamizhans. Ashwin, who had a rough IPL season with Chennai Super Kings, has returned to action in TNPL, leading Dindigul Dragons in the 2025 edition. The veteran all-rounder came out to bat as an opener after losing the toss to Ravisrinivasan Sai Kishore. The move didn't work out well, as Ashwin was dismissed cheaply for just 18 by his counterpart - Sai Kishore. However, the former India all-rounder was not impressed with the umpire's decision and argued with her. It was the fifth ball of the fifth over, and Sai Kishore trapped Ashwin in front of the wicket, and the umpire straightaway gave him out, but the Dindigul opener thought it was pitching outside the leg-stump. He straightaway went to the umpire and argued with her before walking back towards the pavilion. The 38-year-old was livid with the decision and hit his pads hard with the bat in frustration. The Tiruppur bowlers put up a collective show with the ball and bundled out Ashwin and co. for just 93 in 16.2 overs. Shivam was Dindigul's highest run-getter with a 30-run knock, while only three of their batters managed to cross the double-digit mark. Right-arm seamer Esakkimuthu was the pick of the bowlers for Tiruppur with four wickets under his kitty, while Sai Kishore claimed a couple. Chasing the modest target, wicketkeeper batter Tushar Raheja scored an unbeaten 65 to make it a cakewalk for Tiruppur as they won the match by 9 wickets with 49 balls to spare to stamp their domination in the match. Earlier, 38-year-old Ashwin had a forgettable IPL season on his return to Chennai Super Kings, where he started his journey in the tournament in 2009. The veteran all-rounder claimed just 7 wickets in 9 matches and scored 33 runs with the bat. Five-time champions CSK might release him next year, as he has also dropped from the XI in a few matches this year. Meanwhile, last year in December, he shocked the cricketing world by announcing his retirement with immediate effect in the middle of the Test series against Australia. Ashwin retired from international cricket as the second-highest wicket-taker for India in Tests with 537 scalps in 106 games, leaving him only behind Anil Kumble (619 wickets).

More Noise, Less Nudge: IPL ads fail to stand out
More Noise, Less Nudge: IPL ads fail to stand out

Mint

timean hour ago

  • Mint

More Noise, Less Nudge: IPL ads fail to stand out

Mumbai: Despite record-breaking viewership and soaring ad spends, most ads aired during IPL 2025 may have already faded from public memory. While the on-field cricket remains fiercely competitive, advertising creativity appears to be on autopilot, raising serious questions about return on investment and long-term brand impact. This year, the IPL began with what many consider one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir Khan, Ranbir Kapoor and a galaxy of celebrities and cricket stars, setting the tone for the tournament and its rivalries. It was witty, memorable and widely shared. But after that strong start, most ads barely made a mark. Take the much-discussed spot featuring Rohit Sharma talking about financial planning, or MS Dhoni promoting a tile adhesive. Both had star power and brand fit, yet the creative left viewers more puzzled than persuaded. Data from TAM Media Research reveals that more than 105 advertisers and 190 brands participated across the first 70 matches of IPL 2025, with a 27% jump in advertiser count and a 28% rise in brand count over last year. The overall ad volume on TV grew marginally, just 0.45% higher than IPL 2024. But the creative bar hasn't risen alongside. Also read: IPL giant GMR tackles rugby with India League, aims to build Olympic-aligned IP 'While a few brave brands are pushing creative boundaries, most of the advertising seems to be working in a safe, high-frequency mode," said Anshu Yardi, vice-president–business partnerships & communication at TAM Media Research. 'The opportunity is still massive, but innovation requires risk, and during IPL many brands may want to play safe." Ad fatigue at a time of infinite content The issue might extend beyond just ineffective ads; it could reflect a deeper cultural shift in how we define 'good" advertising itself. Abhishek Jain, business director at creative agency Virtue India, believes the competition for consumer attention has moved far beyond traditional formats. 'Ads 'seem' boring now compared to the content—quick, snackable pieces of sponsored entertainment —they are competing with," he said. 'We are now finding relatability in culture and culture in content. Traditional ads just don't have that same shareability or zing." The IPL skew: Not made for storytelling Sandeep Goyal, media veteran and chairman of Rediffusion, is blunt in his assessment. 'The mediocrity of IPL actually reflects the slipping standards of creativity overall. But specific to the IPL, for years now, the secondages have been dominated by the money power of VC-funded brands. Regular brands in FMCG just can't afford the IPL rates. So that skew is the starting point," he said. In the context of advertising, 'secondages" refers to the total number of seconds of advertising airtime. Also read: Will CCI's crackdown reshape the ad industry? Media veteran Raj Nayak explains 'The brands that spend—like a lot in BFSI—are really not seasoned campaigners. They are out to buy noticeability and brand recall, not build emotive narratives that endear them to consumers. Most ads are focused on product superiority, much like 'explainer' videos." He also takes aim at the overuse of celebrities. 'The less said about celebrities, the better. It is now a formula. Nothing more. No attempt to differentiate. No attempt to craft a story that engages. Most celebrities are high on recognition but low on emulatability. A Rohit Sharma dispensing advice on investing! MSD (Dhoni) talking of paints. Consumers just shrug off most such ads. They may remember the brand and even the celebrity, but do not necessarily buy as per the celebrity's endorsement because the pitch carries no real conviction." Creativity costs, and time is a luxury A chief marketing officer (CMO) of a major consumer brand, speaking on condition of anonymity, admitted that IPL advertising may never become a true creative showcase like the Super Bowl. 'You don't get everything—budgets are tight, and IPL runs every day for nearly two months. Dream11, Swiggy, ZooZoos from Vodafone—they've created brilliant ads in the past. But those are rare exceptions," the executive said. 'Most CMOs simply don't get the time or investment needed to make IPL campaigns creatively rich. The result is rinse-repeat formats, celebrity plug-ins, and safe messaging." Marquee moment or media burst? Another senior executive from a brand that advertised during IPL 2025 wondered whether advertisers truly understand what a marquee property should be. 'If you're treating IPL as a launch pad, that's fine. But how much can you really build when you're racing against time and media costs just to deliver a message?" According to them, IPL's biggest strength—aggregation of eyeballs—is also its biggest creative limitation. 'If 60-65 crore people are watching, that's huge. But then you're up against frequency fatigue, creative limits and the ticking clock. It's hard to craft something with depth when you're just trying to be everywhere, fast." Also read: Rooter picks up exclusive digital rights for esports tournament BGMI Masters Series The executive added, 'Are people even anticipating IPL ads the way they used to? Are we just spending for attention, or are we creating anything truly memorable? The search for the elusive advertising season continues… is IPL the Nirvana?" So, can the IPL ever be India's Super Bowl? Everyone wants to recreate the cultural buzz and longevity that Super Bowl ads in the US command. But experts agree that for IPL to reach that level, Indian advertisers need to move beyond formula, spend more time on narrative and treat the IPL window not just as a media buy, but as a storytelling opportunity. 'Campaigns are not being created for the long run," Goyal added. 'They are usually for one season, and then everybody feels the need for a refresh because digital has created attention-deficiency syndrome." Until that mindset changes, IPL may remain a grand stage—but one where few ads deserve an encore.

Vizag stadium to host five matches of upcoming ICC Women's World Cup: Vijayawada MP Kesineni Sivanath
Vizag stadium to host five matches of upcoming ICC Women's World Cup: Vijayawada MP Kesineni Sivanath

Time of India

timean hour ago

  • Time of India

Vizag stadium to host five matches of upcoming ICC Women's World Cup: Vijayawada MP Kesineni Sivanath

Vijayawada: Visakhapatnam cricket stadium will host five matches of the upcoming ICC Women's World Cup, said Vijayawada MP and Andhra Cricket Association (ACA) president Kesineni Sivanath on Sunday. He addressed the media after the 72nd annual meeting of the ACA held in Vijayawada. Sivanath also mentioned that One Day International (ODI) matches will also be held soon. He emphasised that the ACA is focused on upgrading Visakhapatnam stadium to international standards. "ACA plans to build cricket grounds in all 25 districts of Andhra Pradesh. Priority will be given to the construction of new stadiums in Kurnool and Nellore. Additionally, the association is working towards launching the Andhra Premier League (APL) in the near future," Sivanath added. The 72nd annual general body meeting (AGM), held at a hotel in Vijayawada, brought together apex council members, district cricket association representatives, and players. This marked the first AGM under Sivanath's leadership and was unanimously described as a success. He noted that since the new body was elected eight months ago, ACA has been working toward sports infrastructure development and talent promotion. Sivanath said the ACA-VDCA stadium in Visakhapatnam was modernised in just 45 days, enabling the venue to host two IPL matches earlier this year. Though four matches were initially sought, time constraints limited the allocation. He added that both BCCI and ICC officials, including BCCI secretary Jay Shah, expressed satisfaction with the stadium's upgrades, leading to the sanctioning of five Women's World Cup matches and an upcoming ODI. As part of its long-term infrastructure vision, ACA has submitted a proposal for a world-class international cricket stadium in Amaravati. The association has requested 65 acres of land from the State in the capital region's upcoming Sports City. Sivanath said that the goal is to construct a venue that can accommodate one lakh spectators—comparable to Ahmedabad's Narendra Modi Stadium. Preliminary discussions were held with the ICC and BCCI, and the proposal has received in-principle approval. In terms of local development, the ACA announced it would double the annual grants given to district cricket associations—from Rs 20 lakh to Rs 40 lakh. This financial boost is aimed at strengthening grassroots cricket and increasing the number of local tournaments. Sivanath stated that ACA's objective is to ensure that each affiliated district ground hosts at least 200 days of cricket annually. ACA secretary Sana Satish highlighted that the meeting focused on district-level cricket advancement. He said associations from across the state proposed ground development plans, and the ACA was committed to helping them materialise. Satish also expressed pride that AP will host ICC Women's World Cup matches for the first time in history.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store