Cómo la India se ha convertido en uno de los mercados de viajes de negocios de más rápido crecimiento
India has become one of the fastest-growing business travel markets, with spending projected to recover to pre-Covid levels and reach new highs.
Major Indian travel companies are expanding their corporate travel offerings, with new partnerships and products aimed at capturing the booming segment.
Recent industry developments include MakeMyTrip's push towards a superapp model, new airline and hotel partnerships, and regional tourism and outbound initiatives targeting Indian travelers.
Summary
India is emerging as a top business travel market, with spending expected to fully recover and continue strong growth, supported by travel companies like Yatra and MakeMyTrip increasingly focusing on corporate offerings. Strategic partnerships, such as Oyo joining Yatra's platform and airline-hotel collaborations, are enhancing service and inventory for both business and leisure travelers. The market is also seeing new outbound campaigns, like Taiwan's golf tourism push, expanded airline fleets, and increased regional cooperation with ASEAN countries to drive tourism and address challenges like connectivity and niche travel demands.
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