Want to get top price when you sell your car? See which colors are worth more in Florida
What color is your car?
Did you know its color can affect the resale value?
You might be surprised at which colors will bring the most money when it comes to selling your car. Choosing the wrong color could cost you more than $5,000, according to research by iSeeCars.
'Yellow and orange have been among the best colors for retained value since iSeeCars began tracking depreciation by color,' said iSeeCars Executive Analyst Karl Brauer.
➤ What is the most popular car in Florida? It is not a Ford F-150
'These are not widely popular colors, but they have more demand than supply, and that translates to higher value on the used market."
Here's what the study found.
The average car loses 31.0% of its value after three years.
Yellow cars lose 24.0%, while gold cars lose 34.4% of their value.
Yellow, orange, and green cars lose between $9,951 and $13,667 in value after three years.
Gold, white, and black cars drop the most in value, losing over $15,000 after three years.
Can't see the table? Open in a new browser
Yellow cars hold onto their value better than any other, coming in No. 1 in the iSeeCars study.
"The study found the average vehicle loses 31% ($14,360) of its value after three years, but yellow cars only lose 24.0% ($13,667), followed by orange cars at 24.4% ($9,951), and green cars at 26.3% ($13,152)."
"This means a yellow car can save owners $693 versus the market average, while a gold car costs an owner $2,319," iSeeCars said.
Coming in toward the bottom were black and white cars.
'White and black are the two most common car colors, which suggests plenty of people want them,' said Brauer. 'But it also means those colors provide zero distinction in the used market, reducing their value and making it easy for buyers to shop around for the lowest-priced model in these shades.'
"Orange has become almost the default color for high-performance trucks, with both Ford and Toyota offering it on Raptor and TRD Trims," iSeeCars said.
"When combined with the small number of trucks produced in this color — only 0.4% — orange ends up as the best color for retained truck value because more people want it compared to the number available in the used market."
"SUVs now dominate the U.S. car market, but the most valuable colors for used SUVs are rare ones like orange, green, and yellow.
"More common colors, including black and white, have nearly 50% of the segment's share, but are the least valuable in the used SUV market. These colors lose more than $17,000 on average after 3 years," iSeeCars said.
'While orange and yellow may be a bit much for many SUV buyers, the second-best color for value retention, green, is pretty tame by comparison,' said Brauer. 'Green might be an excellent option for SUV shoppers looking to retain value.'
"Across the nation's top 50 metro areas by population, the color with the lowest depreciation is uniformly yellow, matching national trends," iSeeCars said.
"The color with the highest depreciation varies between being white in most places and black in seven metro areas."
Here are the lowest and highest depreciation values in Florida's metro markets:
iSeeCars.com said it analyzed more than 1.2 million model year 2022 used cars from August 2024 through May 2025.
The MSRP of each car was adjusted for inflation to 2025 dollars and then compared to the car's list price. The data were then aggregated by car color and body style.
This article originally appeared on Florida Times-Union: Car color impacts depreciation resale value. Which Florida color
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