Labubu Have Officially Taken Over The UAE – Here's Where To Find Yours
Labubus are the latest craze sweeping through the UAE. From fashionistas to foodies, everyone's embracing these cute and quirky figures—spot them hanging off handbags, decorating desks, or popping out of burgers at a new dine-and-collect experience
The internet is no stranger to quirky trends, but the latest sensation sweeping social media is one that blends art, fashion, and a dash of mischief… introducing Labubu. This cheeky little character has rapidly evolved from an underground collectable into a global phenomenon, but has notably charmed its way into the hearts of influencers, collectors, and style aficionados across the UAE.
Whether spotted dangling from Birkins or proudly arranged in curated display cases, Labubu figurines have become the latest status symbol for those in the know. With their distinctive grins, jagged teeth, and pointy ears, these elf-like creatures manage to be both endearing and a touch off-kilter, a combination that has proven irresistible to fans around the world.
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Labubu was created by acclaimed Hong Kong-based artist Kasing Lung, who introduced the character as part of his 'The Monsters' series. Produced by popular designer toy company Pop Mart, these figures are typically sold in blind boxes, a marketing twist that adds an element of surprise and delight to each purchase. First launched in 2019, Labubu has experienced a meteoric rise in popularity in recent years, thanks in part to the viral appeal of unboxing videos and a passionate community of collectors who trade, showcase, and even cosplay their favourite variants online.
Each figurine boasts its own unique theme and design, from pirates and fairies to astronauts and forest creatures, making them not just toys but tiny works of art. The blind box format means you never quite know which version you'll receive, turning every purchase into a lucky dip… and feeding the addictive thrill for some.
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In the UAE, the Labubu craze has taken root in a big way. Social media influencers across Dubai and Abu Dhabi have embraced the whimsical trend, styling them as keychains, desk accessories, or even statement pieces in flat-lays. Look around – Labubus are popping up everywhere, from reels to real life.
For collectors based in the Emirates, there are several ways to get your hands on these delightful creatures. The Little Things, a specialty store with branches in Dubai Mall, Bluewaters Island, and Mall of the Emirates, is the official Pop Mart retailer in the UAE. Labubu figures here start at an accessible Dhs79, and the store frequently receives new stock, including seasonal and limited-edition releases.
For those looking for rare or premium editions, Mad Kicks in Boxpark, Dubai offers select Labubu figures priced at Dhs300 each. For a full collector's experience, they also sell bundles of six blind boxes at Dhs1,250, a tempting deal for serious enthusiasts hoping to complete a set or discover a secret variant.
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In a delightful fusion of food and collectables, Beau, a trendy eatery with locations in both Dubai and Abu Dhabi, has launched a dining experience tailored to Labubu fans. Guests who order the Petit Meal, which includes a gourmet burger, fries, a drink, and a surprise Labubu collectible, can enjoy the best of both worlds: fine food and the excitement of unboxing. Priced at Dhs290, it's a treat that offers more than just a meal, it's a moment of joy. And if you prefer to dine in the comfort of your own home, the Labubu Petit Meal is also available via Deliveroo from Dhs280, making it easier than ever to indulge in a tasty meal and grow your collection in one go.
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Is it true that the Eureka moment for this project came to you when your mother expressed surprise after sampling some desert blueberries you offered her — 'But you need greenhouses to produce these?' she reportedly remarked? Yes, the whole project really started from that moment with my mother. She was shocked when I told her the blueberries we were eating were locally grown. 'In the desert? They must be grown in greenhouses,' she said. That sparked something. I started researching how greenhouses are used in the UAE, and quickly noticed that they are mostly approached from a technical or agricultural angle, not architectural. With Pressure Cooker, we reframe the greenhouse as a spatial and formal composition, in addition to it being a tool to grow food. Through design and experimentation, we explored how architecture can enhance food production in extreme climates — responding to sunlight, heat, and water scarcity. 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Recently, the serene shores of Ras Al Khaimah (RAK) lit up with a dazzling event featuring a synchronised drone show and fireworks. High-profile guests, nibbling on gourmet bites from Cipriani, were treated to an immersive showcase of 'designer living'. The occasion: the launch of Mira Coral Bay, billed as the world's first multi-branded waterfront community. In a real estate market where branded residences reign supreme, Mira Developments' latest project — a mix of villas, townhouses, hotels, beach clubs, and upscale dining — sets itself apart. For one, it brings prestigious luxury brands, including Dolce&Gabbana Casa, Bentley Home, Etro Home, Jacob & Co., John Richmond, and Trussardi, to a single location: Al Mairid, RAK. Secondly, it redefines high-end living with a mind-boggling offer: the Kadar Villas, each featuring two special-edition luxury cars, interiors by a celebrity designer, and top-tier appliances. 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From an expanding international airport to its positioning as an adventure tourism hotspot and economic incentives like 100 per cent foreign ownership, 0–9 per cent corporate tax, full capital repatriation, and long-term residency, RAK's developments are attracting every major real estate player. DAMAC Properties, for instance, launched its inaugural project, Shoreline by DAMAC on Al Marjan Island. It has 17-stories with one-two-and-three BHK apartments and duplexes offering resort experience with beach access, gardens, wellness areas, a sunset bar and floating cabana. Priced from Dh1.83 million, the homes, which start at 730sqft, are set for completion by July 2028. 'Our expansion into Ras Al Khaimah aligns with the emirate's rapid rise as a destination for expatriates and home investors,' says Mohammed Tahaineh, chief project officer at DAMAC. BNW Developments is another key entrant in the sector. It recently announced the Taj Wellington Mews project in collaboration with Indian hospitality giant IHCL. 'We identified a striking gap when we saw that RAK had embraced nearly every global hospitality name but missed one of the most iconic names in Indian luxury, Taj,' says Ankur Aggarwal, chairman and founder of BNW Developments. Their growing portfolio also includes 'Aqua Arc' (offering turnkey furnished apartments), 'Aquino' (tailored for high-end users), and 'Pelagia' (hospitality-style residence with concierge services, rooftop indulgences, and wellness lifestyles). The sea-view balconies, smart systems, private spas, and gourmet cafés are all designed to attract the quiet luxury buyer. 'Luxury isn't about the label,' says Aggarwal. 'It lies in the lifestyle it enables.' Vimal Dharamshi Vaya, CEO of Apex Capital Real Estate, says RAK's real estate buzz has intensified in the past three years. 'It's drawing interest from top private players and even government-linked developers,' he says, adding that investors from Russia, Japan, and Europe are especially charmed by its serenity and sophistication. 'Our move into Ras Al Khaimah wasn't reactive; it was predictive,' says Aggarwal. 'We foresaw it transitioning from a serene emirate to a global hospitality and investment magnet.' An emirate comparison A quick comparison between Dubai and RAK's real estate scene brings to the fore some interesting facts. Kirill Dolgin, founder and CEO of BrokerDeck, says: 'Dubai is a larger, more mature, and globally established market with higher price points and potentially higher liquidity, but RAK has rapid growth trajectory, significantly more affordable property prices, higher rental yields, and capital appreciation potential. While Dubai offers a fast-paced, ultra-urban lifestyle, RAK provides a more relaxed, nature-centric environment despite its proximity to Dubai.' And the numbers prove it. In RAK, the transaction value increased nearly 25,000 per cent and mortgage values surged almost 21,849 per cent between June 2017 and June 2024. Branded residences' growth is projected to be 40 per cent of new units by 2029 and the average property prices increased by 30 per cent in 2022, with off-plan rates growing 15-20 per cent in 2024. 'All these indicate that Ras Al Khaimah's real estate market has dramatically transformed from an emerging player to a prime investment destination,' says Dolgin. Wynn-ing Resort The real game-changer for Ras Al Khaimah is, undoubtedly, Wynn Resorts at Al Marjan, slated to open by 2027. Mustafa Haider Kamal, senior relationship manager at Richmind — currently working on the Oystra project — believes Wynn's gaming licence was the turning point. 'It eliminated all the 'ifs and buts' about the casino,' he says, noting how it shifted not just market dynamics but also investor mindsets. 'Perhaps even Dubai or Abu Dhabi could have hosted a Wynn, but those cities already have their attractions. RAK has landed a big opportunity; it's going to transform the economy, creating jobs and drawing major brands and hotels.' Even ahead of completion, the project's impact is being likened to the rise of Las Vegas and Macau as global gaming hubs. So, will RAK become the Vegas of the Middle East? Experts suggest a more nuanced take. Rather than replicating Vegas, the vision here is to create an integrated resort tailored to RAK's distinct environmental and cultural identity. The multi-billion-dollar development will feature 1,540 keys, a meeting, incentive, convention, and exhibition area, gaming zones, entertainment and luxury retail. Clearly, it is aimed at attracting both residents and tourists. Nevertheless, the economic parallels to Macau are compelling. 'Macau witnessed rapid economic expansion and a significant upswing in property demand and residential property values following the introduction of international casino operators,' says Dolgin. 'Similarly, Wynn's entry into RAK is expected to drive swift economic growth and heightened property demand.' The impact is already visible. Since the announcement in 2022, RAK has seen primary residential sale prices jump dramatically; apartment prices surged by around 128 per cent, while villas rose by 73 per cent compared to 2021. Tourism, too, is on an upward curve. The casino is expected to propel RAK into a new league, with projections estimating over 3.8 million visitors by 2027 and more than 5.5 million by 2039. Some of these numbers may be drawn from Dubai, which welcomed 7.5 million visitors in the first four months of 2025 alone. 'Those who enjoy gaming experiences will come here rather than fly halfway across the world to Vegas or Macau,' says Vaya. So, how should you invest? The flurry of developments is also sending a strong message to savvy investors: now is the time to consider owning property in this emerging luxury destination. With more accessible entry points and solid growth forecasts, experts agree it's an opportune moment to secure that dream home. RAK offers many advantages — from diversifying your investment portfolio beyond established markets like Dubai and Abu Dhabi to tapping into high rental yields (up to 12 per cent for short-term rentals) and potential capital appreciation. As Dolgin observes: 'RAK's focus on enhancing its lifestyle offerings and tourism infrastructure is creating a positive feedback loop, directly boosting demand, property values and overall investor confidence.' Pricing is the key. Realtors estimate beachfront properties in RAK to currently average Dh3,000–Dh3,500 per sqft — a stark contrast to comparable high-value enclaves in Dubai where prices range from Dh5,000 to Dh8,000 per sqft. A useful tip: Look at holiday homes and short-term rentals. 'Holiday homes can deliver a return on investment of 18–25 per cent per annum,' says Haider. 'People will stay in hotels, but there are many who prefer holiday homes.' Dolgin suggests looking beyond the allure of Al Marjan Island. 'Consider properties in established areas like Al Hamra, RAK Central and other parts of Ras Al Khaimah for their infrastructure and variety,' he suggests. Vaya, on the other hand, highlights RAK's superior value for space and returns. 'While an average RAK one BHK is 800-900sqft for a lesser price point and higher rental return, the same would be about 700sqft and lesser return in Dubai. Go for one or two BHK if you are looking at pure investment. For self-use, opt for two or three BHKs,' he advises. The novelty and future upside also play in RAK's favour. 'Once the casino is operational, everything else will follow,' predicts Haider. 'Imagine the traction by 2030. Anyone investing in 2025–26 will be sitting on a goldmine. Al Marjan is for a niche market of seasoned investors or first-timers with a bold appetite.' Some other important rules to remember: Invest in branded residences, do your due diligence, and choose developers wisely. Vaya concludes: 'Buy real estate and wait — don't wait to buy real estate.'
