Bigo Live and MLBB drive next chapter of esports in Kingdom
But sustaining this growth requires more than investment and infrastructure. It requires building meaningful ecosystems where creators, communities, and intellectual property thrive together. That's the shared focus of Bigo Live and Mobile Legends: Bang Bang, who are working together to define the next chapter of esports in the region.
Bigo Live and MLBB have partnered on multiple successful events, including livestreaming the M6 World Championship and the MPL MENA 2025. The M6 event drew more than 4.13 million peak viewers globally, with an average of 709,000 viewers across 120 hours of live broadcast, making it one of MLBB's most-watched tournaments to date.
The collaboration is now evolving into something more ambitious: a blueprint for hybrid esports experiences. These new formats combine physical and virtual elements, such as pro-player and streamer crossover leagues, offline community events, and gamified, storyline-driven tournaments designed to engage audiences across platforms and locations.
Bigo Live has reported a 19.05 percent month-on-month increase in new gaming users in MENA, indicating strong regional resonance with its esports programming.
Crucially, Bigo Live's esports strategy is anchored in a framework of creator enablement: supporting streamers with tools, infrastructure, and monetization options that make esports a sustainable path. Its three-tier approach (Support, Belonging, and Appreciation) aligns with Vision 2030's goals of digital transformation and cultural enrichment.
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