Corum returns to Swiss ownership
The La Chaux-de-Fonds manufacture seeks to reclaim its rightful place in haute horlogerie
After more than a decade, Hong Kong-based Citychamp Watch & Jewellery Group Limited has divested its stake in Corum to a group of Swiss investors. The buyout was led by CEO Haso Mehmedovic, formerly the brand's sales director. It marks Corum's return to 100 per cent Swiss governance, just in time to celebrate its 70th anniversary.
Mehmedovic, who joined the company in 2011, is supported by a team that shares his long-term vision: to reignite Corum's creative force and reaffirm its singular identity.
"We have a tremendous opportunity to restore Corum's rightful place in Swiss watchmaking. I grew up with this company and went through every high and low with the teams. Today, we're putting bold creativity and innovation back at center stage, and building on Corum's unique DNA,' said Mehmedovic.
Read more: Why the Breguet Classique Souscription 2025 is the perfect tribute to 250 years of legacy
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