Best early EOFY 2025 deals in Australia
June 30 is slowly creeping up, and that could only mean one thing – the outrageous end of financial year (EOFY) sales are almost here.
I've been covering the best sales and deals for almost seven years now and I can confidently say the EOFY sales offer some of the biggest and best discounts you'll see all year long – yes, bigger than Black Friday.
Covering everything from home to tech to fashion to beauty, the EOFY sales are a shopper's dream as retailers aim to get rid of all their old stock, in time for the new financial year.
Keep on scrolling to see our roundup of the best (and early) EOFY sales that you can shop before everyone else.
In this article
Please note: price are correct and products in stock at time of publishing. We'll do our best to keep this story updated, but be aware products move fast during sales events.
EDITOR'S PICKS: BEST EARLY END OF FINANCIAL YEAR DEALS
eBay
Target Australia
25 per cent off Lily Loves
25 per cent off the Lily Loves Longline Coat
25 per cent off women's denim
25 per cent off women's boots
25 per cent off sleepwear and thermals for the family
The Oodie
The Good Guys
Emma Sleep
Up to 55 per cent off sale
55 per cent off the Emma Luxe Plus Mattress
45 per cent off the Emma Comfort Mattress
40 per cent off the Emma Diamond Hybrid Mattress
Adore Beauty
Myer
50 per cent off selected Sealy
50 per cent off selected dining
Up to 40 per cent off women's and men's fashion
Up to 20 per cent off LEGO sets
56 per cent off the Philips 5000S Connected Air Fryer in Black XXL, $199 (down from $449)
50 per cent off the De'Longhi Magnifica Fully Automatic Coffee Machine, $499 (down from $999)
40 per cent off the Breville The Barista Express Coffee Machine, $599 (down from $999)
Amazon Australia
Dyson
Samsung
The Iconic
BEST EOFY HOME DEALS
Sheridan
40 per cent off Sheridan
Sheridan Outlet
Shop the big towel sale from $20
Miss Amara
Up to 40 per cent off sitewide
Temple & Webster
Up to 40 per cent off the warehouse sale
Bed Bath N' Table
Up to 40 per cent off linen
James Lane
20-50 per cent off when you buy two or more items
Origin Mattress
20 per cent off sitewide
Canningvale
Up to 90 per cent off sitewide
Mocka
20 per cent off sitewide
KitchenAid
Shop the mid-season sale event
BEST EOFY TECH DEALS
Lenovo
Up to 51 per cent off the early EOFY sale
HP
Up to 45 per cent off sale, plus an extra 10 per cent off
BEST EOFY FASHION DEALS
Calvin Klein
Lorna Jane
Adidas
Extra 40 per cent off the outlet sale
Cotton On
Up to 50 per cent off sale
Tops – two for $30
Graphic tees – buy one, get one 50 per cent off
Active – two for $40
Tommy Hilfiger
30 per cent off, plus an extra 10 per cent off for members
Shoe Warehouse
Shop almost everything $99 and under
Meshki
Up to 50 per cent off sale
AJE ATHLETICA
Shop the sale event
AJE
Shop the sale event
Country Road
Up to 50 per cent off selected styles
Gorman
20-50 per cent off
Princess Highway
20-60 per cent off sale
Dangerfield
20-60 per cent off sale
Nine West
30 per cent off sitewide
Coach Outlet
JAGGAD
BEST EOFY HEALTH AND BEAUTY DEALS
Esmi
tbh skincare
Build you own bundle and save up to 30 per cent off
SkinCeuticals
20 per cent off routine sets
Priceline
30 per cent off La-Roche Posay
30 per cent off Cerave
30 per cent off L'Oreal Paris
MCoBeauty
Shop the sale event now
MAC Cosmetics
Up to 40 per cent off sale
Sephora
Up to 50 per cent off sale
LELO
Up to 50 per cent off sale
iHerb
20 per cent off vitamins
Up to 20 per cent off wellness sale
Lovehoney
Up to 70 per cent off sale, plus an extra 20 per cent off full priced items (only for a limited time)
Oz Hair and Beauty
Up to 70 per cent off sale
Shaver Shop
Up to 60 per cent off sale
Laser Clinics Australia
Wild Secrets
BEST EOFY TRAVEL DEALS
Escape Deals
Monos
$150 off luggage sets
American Tourister
Spend and save up to 40 per cent off
July
$125 off luggage sets
Samsonite
Strand
WHAT IS THE END OF FINANCIAL YEAR?
In Australia, the financial year begins on July 1 and ends on June 30 the following year.
Before June 30, retailers will offer major discounts to entice Aussies to shop and clear out their old stock before the new financial year begins.
Now known as the end of financial year sales, this the time where we can take advantage of epic discounts on must-have items in fashion, beauty, home and tech.
WHEN ARE THE END OF FINANCIAL YEAR SALES IN 2025?
Like other sale events, there's no official start date of the end of financial year sales.
Typically most major retailers will start to kick off the savings from June 1, but this doesn't stop some from starting early or starting much later, closer to June 30.
Keep this page bookmarked and we'll keep a running update of all the best EOFY sales for you to browse through.
HOW LONG DO THE END OF FINANCIAL YEAR SALES LAST?
There's no set run time, and you'll find each retailer does things a little differently. Some will run the sale for the entire month of June, whereas others will pick just a few key days or a week to promote their EOFY sales. Generally speaking, all the sales will be over once June 30 rolls around.
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