Panera unveils insulated and bready new fashion accessory: the Croissant Clutch
Have you ever wanted to carry your belongings in a croissant? If your answer to that question was yes, Panera is offering you the perfect accessory.
The company on April 30 unveiled the Croissant Clutch, which the company describes as "the bread experts' take on the it-bag of the season."
The clutch, inspired by the company's new Croissant Toast Sandwiches, is a limited-edition croissant-shaped bag that it says is "equal parts style and function."
"Unlike runway croissant clutches, the Panera Croissant Clutch is perfectly sized to fit an actual Croissant Toast Sandwich and insulated to keep it warm for a delicious meal on-the-go," the restaurant chain said in a news release.
The clutch is available starting on April 30 at shop.panerabread.com/croissantclutch for $39.50 while supplies last, according to Panera, and each clutch comes with a $15 Panera gift card. While customers can order the bag now, Panera's website says the product is expected to ship in August 2025.
"The on-trend brown clutch is constructed with a pleated design reminiscent of the flaky layers of a croissant, a gusset with accordion sides and kiss-lock closure with a gold frame," Panera described the accessory in the news release. "The stylish structured accessory also features a detachable gold chain shoulder strap, a custom metal Panera 'P' emblem, and an insulated lining."
The company unveiled its new Croissant Toast Sandwiches on April 16 that featured a new-to-menu sliced bread made from croissant dough.
The sandwich is available in two limited-time varieties, including:
Croque Monsieur Croissant Toast: Features Black Forest ham, melty provolone and asiago cheeses, and a caramelized onion and gruyere spread.
Fromage Croissant Toast: Features melty provolone and American cheeses, caramelized onions, arugula, and garlic aioli.
'Our new Croissant Toasts are an innovative gamechanger for our sandwich menu," said Scott Uehlein, Vice President of Culinary, Panera Bread, in a news release on April 16. "These unique sandwiches are curated with an all-butter, flaky croissant sliced bread, delivering a truly delicious product and experience like nothing Panera has had on its menu before."
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
This article originally appeared on USA TODAY: Panera unveils the Croissant Clutch, an insulated fashion accessory
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