9 Best Brightening Serums to Apply in Australia in 2025
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Skip the highlighter – here's how to get a radiant, glowing complexion using a brightening serum, no makeup required.
When it comes to the world of brightening serums, there are a few key ingredients you want to look out for – vitamin C is an obvious choice as the antioxidant works hard to brighten the look of the skin.
But don't overlook quiet achievers like niacinamide and exfoliating acids - they work wonders at refining skin texture and diminishing the look of dark spots, giving you that 'glow-from-within' look we all long for.
Thankfully we've done the hard work for you and curated a list of the best brightening serums, including one from Charlotte Tilbury that's been named a 'must have' and 'skincare staple' for bright, glowy skin.
OUR TOP PICKS
Charlotte Tilbury Dark Spot Correcting Radiance Recovery Serum
$139 at Charlotte Tilbury
Why we love it: This is a gentle yet high performing serum.
What to consider: High price tag.
Skin type: All skin types | Size: 30ml
What You Need To Know
When it comes to brightening serums, the Dark Spot Correcting Radiance Recovery Serum from Charlotte Tilbury takes the cake.
Offering all the benefits of a vitamin C serum while still helping to support your skin's natural moisture barrier, this gentle yet powerful serum focuses on brightening the skin all over - while limiting irritation.
It can even be used under the eyes to help brighten the look of dark circles.
After consistent use, you're left with a more even and radiant complexion. And with over 400 five-star ratings on the Charlotte Tilbury website, it seems like a popular pick among shoppers too.
'It really works!' said one reviewer, with another calling it a 'skincare staple' and 'must have' in your routine for a 'brighter' complexion.
Why we love it: It's a powerful brightening serum that's also designed to be suitable for sensitive skin types.
What to consider: High price tag.
Skin type: All skin types | Size: 50ml
What You Need To Know
Another top pick is the Clinique Even Better Clinical Dark Spot Clearing Serum, featuring a blend of powerhouse ingredients to work fast at reducing the look of dark spots and brightening the skin.
Containing a UP302 Brightening Molecule, plus vitamin C, niacinamide, salicylic acid, glucosamine, licorice extract and green tea extract – this oil-free formula is lightweight and designed to work well with other skincare and makeup products.
Rave reviews from Adore Beauty shoppers are also shocked by how it 'works fast'.
They continued, 'it seriously reduced the appearance of my dark spots faster than anything else I've tried'.
Why we love it: It's a vitamin C serum that's been made with sensitive skin types in mind.
What to consider: High price tag.
Skin type: All skin types | Size: 40ml
What You Need To Know
If you want your skin to glow, an easy way to do it is by using a vitamin C serum. The Banana Bright Serum from Ole Henriksen is a cult favourite for its potent formula of skin-loving, brightening ingredients.
Packed with 15 per cent vitamin C, hyaluronic acid and 5 per cent PHA, this daily serum works hard to brighten the skin while also helping give you a hydrated and smooth base.
It's also loved for its addition of banana powder-inspired pigments – a signature of Ole Henriksen – to really help brighten the skin and counteract any darkness.
Five-star rating Adore Beauty shoppers have named it their 'best friend', claiming they 'use this vitamin C serum every morning and my skin looks brighter.'
Why we love it: Contains a unique blend of brightening and hydrating ingredients.
What to consider: Slightly higher priced than other vitamin C serums on the market.
Tried and Tested by Marina Tatas, news.com.au checkout Senior Shopping Writer
If you're looking for a K-Beauty serum with multiple benefits, the INNISFREE vitamin C serum is my favourite.
After hearing the cult serum sells every 15 seconds worldwide, I jumped at the chance to try it – and I'm seriously impressed with how well it works.
This gives you the ultimate glass skin look without compromising your skin barrier, perfect for all skin types.
It's expertly formulated with dual vitamin C to help brighten and target dullness, while green tea enzymes work hard to break down dead skin cells to really enhance the absorption of all that vitamin C goodness.
It's also got niacinamide to help even out your skin tone, hallabong peel extract for added antioxidants and five types of hyaluronic acid to really plump and hydrate your skin.
The Ordinary Alpha Arbutin + HA, $18.30 at Myer
The Ordinary Alpha Arbutin + HA
$18.30 at Myer
Other ways to buy:
$18.30 at The Ordinary
Why we love it: Sits at a great price point.
What to consider: Formula may not feel as advanced as other picks on our list.
Skin type: All skin types | Size: 30ml or 60ml
What You Need To Know
When it comes to brightening serums from The Ordinary, the Alpha Arbutin + HA is a great choice. It's a water-based serum, formulated with hyaluronic acid to really hydrate the skin, while the unique addition of the 2 per cent alpha arbutin helps to target the appearance of uneven skin tone and fade unwanted dark spots.
It's also racked up over 200 five-star ratings on the Myer website, with happy shoppers claiming it 'works like magic'.
They continued, 'I have tried a lot of skin care products and only this one works. 1 week of using it you can already see the difference. It brightens the skin and fades dark spots. It also keeps the skin hydrated.'
Why we love it: This is a cult favourite with tens of thousands of five-star ratings.
What to consider: High price tag.
Tried and Tested by Marina Tatas, news.com.au checkout Senior Shopping Writer
Formulated with 15 per cent L-ascorbic acid, this SkinCeuticals serum is a high potency blend of vitamin C, vitamin E, and ferulic acid, which all work together to hydrate, brighten and tighten the skin.
Packed with antioxidants, this serum helps visibly boost skin vitality and improve the look of tired, dull skin affected by modern environmental exposure.
It's ideal for all skin types and has a unique texture – it's not like your traditional gel-like serum, but rather feels like a super lightweight oil. I do love how quickly it absorbs into the skin and how easy it is to layer other products over the top.
Yes the price tag is high and while I don't think you need to spend big bucks on your skincare, there are times where you can see why the price is so high.
Why we love it: Lightweight lotion texture that works well on all skin types.
What to consider: High price tag.
Skin type: All skin types | Size: 30ml
What You Need To Know
A top pick for those who have been using vitamin C for years and are keen to use a more advanced formula is this one from Paula's Choice.
Boosted with a potent blend of 25 per cent off vitamin C, this intense serum is great for those who are concerned with stubborn discolouration.
It's also packed with glutathione and patented GAP technology from Paula's Choice (containing glutathione amino acid precursors) – these work to provide your skin with plenty of antioxidants.
The lightweight, lotion-like texture means its great for all skin types, whether you're dry or more on the oily side.
We also love that it offers highly stable blend of oil-and-water soluble vitamin C for optimal effectiveness.
Why we love it: Budget-friendly price tag.
What to consider: Some users may not like the oil-free texture.
Skin type: All skin types | Size: 30ml
What You Need To Know
The Byoma Brightening Serum is a powerful serum that's infused with the brand's tri-ceramide complex to support your skin barrier, while niacinamide works its magic to help brighten and even out your complexion.
There's also added hyaluronic acid to give your skin some hydration too.
Byoma's Brightening Serum has racked up an impressive average rating of 4.5 out of five on the Sephora website, with shoppers describing it as a 'nice, lightweight, fast-absorbing' serum that 'leaves my skin feeling smooth and hydrated. I've noticed a real glow and improved texture after just a few uses.'
Why we love it: This is an intense night treatment, where a little goes a long way, so it should last you a good amount of time.
What to consider: High price tag.
Skin type: May not be suitable for sensitive skin types | Size: 30ml
What You Need To Know
Formulated with a powerful 20 per cent blend of exfoliating acids – a nice balance of 10 per cent AHAs and 10 PHAs – Ole Henriksen's Dewtopia serum is going to completely renew your skin texture and leave you with a brighter complexion.
While it's technically a serum, think of it more a night treatment – this stuff is intense and should be used sparingly. It may also feel a little too much for those with more sensitive skin types.
The humble serum has also got over 1000 five-star ratings on the Sephora website, with happy shoppers naming it their 'holy grail'.
WHAT TO LOOK FOR WHEN BUYING A BRIGHTENING SERUM
When choosing brightening serums to include in our list, we evaluated several factors:
Price: You don't have to break the bank for brighter skin – we've included serums on our list from as little as $18.
Ingredients: Brightening serums come in all sorts of forms, whether that be packed with vitamin C, niacinamide or even exfoliating acids.
HOW WE CHOOSE PRODUCTS
With hundreds of brightening serums available, it's impossible to test every product out there. Our content is based on a range of different types of research – the team's first-hand experience with products, hours of research, scouring through pages of consumer reviews or information, and advice from experts we trust.
We spoke to Sarah Lamb, Director of Global Dermatological Education and Services at Clinique Laboratories and Tim Fall, Senior Vice President Research & Development at Paula's Choice, about the best ways to incorporate a brightening serum into your skincare routine.
FREQUENTLY ASKED QUESTIONS
WHAT KIND OF SERUM IS BEST FOR BRIGHTENING THE SKIN?
If you want brighter skin, you're going to want to consider adding key ingredients like vitamin C into your routine.
Tim shares, 'the best way to address skin brightening is to use the gold standard ingredient, which of course is vitamin C (Ascorbic acid). This strong natural antioxidant improves multiple visible signs of ageing, brightens and evens skin tone and improves dullness.'
Sarah recommends the Clinique Even Better Clinical Dark Spot Clearing Serum, and it just so happens to be one of our top picks.
'This is a powerful dermatologist-developed solution for hyperpigmentation. The advanced formula balances more potent brightening actives – two types of vitamin C, pure niacinamide, and our proprietary molecule UP302 with more soothing ones – gyokuro and a licorice extract to help visibly reduce irritation that could trigger dark spots.'
WHAT IS THE BEST TIME TO USE A BRIGHTENING SERUM IN YOUR ROUTINE?
Trying to understand when and how to layer all the different serums in your skincare routine is no easy feat.
According to Sarah, 'pairing a serum that includes potent antioxidants such as vitamin C along with daily sunscreen is imperative to protecting skin against the dulling effects of UV rays, pollution, and environmental aggressors.'
For best results, Tim also recommend another step when it comes to achieving brighter skin.
'Exfoliation is really important for brightening. First, because dead skin cells amplify dullness and uneven tone and secondly because you need to remove all barriers between your skin and vitamin C to maximise benefit. That means exfoliate away dead skin cells, unclog pores, and remove pollution.'
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