Holley and Callaway Announce Partnership to Bring High-Performance Packages to GM Models
The move strengthens both companies' positions in the Domestic Muscle segment while tapping into the fast-growing Modern Truck and Off-Road market.
Why This Is A Big Deal
For decades, Callaway Cars has built its reputation on precision engineering and OEM-integrated performance, while Holley Performance Brands has become a leader in aftermarket innovation and enthusiast-focused products. Together, they bring complementary strengths that will unlock new opportunities for performance-minded GM owners.
The partnership will mean:
A New Callaway Performance Center in Bowling Green, Kentucky – Located in the same city where the Corvette has been assembled for decades, this facility will focus on the Corvette as well as GM truck and SUV offerings. It will increase production capacity and enable faster delivery of dealer-backed solutions.
Expanded Presence in the GM Ecosystem – By combining Holley's market reach with Callaway's engineering expertise, the companies will offer high-performance solutions across multiple GM platforms, appealing to both muscle car purists and modern truck enthusiasts.
Broader Distribution of Callaway Products – Holley's omni-channel go-to-market strategy, spanning direct-to-consumer sales, dealer networks, and e-commerce platforms, will give Callaway upgrades greater visibility and accessibility than ever before.
Merging Engineering Heritage with Market Strength
'As we continue to realize our vision to be the undisputed global leader in the automotive performance aftermarket, this partnership puts us in a strong position to drive growth and deliver category-defining products for the modern enthusiast,' said Matthew Stevenson, President and CEO of Holley Performance Brands. 'Callaway Cars is a company that seamlessly complements our iconic brands and shares in our desire to bring more performance and fun to enthusiasts everywhere.'
Holley will spearhead digital and direct-to-consumer sales, while Callaway maintains its dealership relationships. Holley is also investing in product development, marketing, and activation efforts to create stronger engagement with GM dealers and the enthusiast community.
Building on a Legacy of Performance
'My father built Callaway Cars on a foundation of passion and performance,' said Pete Callaway, President of Callaway Cars. 'Joining Holley in this partnership allows the Callaway Team to take that legacy to the next level, reaching more enthusiasts with complete, high-performance vehicle solutions while maintaining the authenticity and excellence people expect from the Callaway brand.'
Stevenson added that by pairing Holley's deep manufacturing and distribution resources with Callaway's engineering talent and innovative design, the companies are positioned to deliver complete vehicle solutions that few in the industry can match.
A Win for Enthusiasts
For GM owners, this partnership means greater access to factory-backed performance upgrades, the assurance of dealer-approved installation, and the convenience of wider distribution channels. Whether it's a Silverado built for towing and off-road adventure or a Corvette tuned for track days, Holley and Callaway are promising performance packages that deliver both excitement and reliability.
This collaboration not only strengthens two iconic brands but also reinforces the role of performance culture in the broader GM ecosystem, ensuring that enthusiasts have more ways to personalize and enjoy their vehicles.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
19 minutes ago
- Yahoo
Merck & Co., Inc. (MRK) Impresses Jim Cramer With Its Toughness
We recently published . Merck & Co., Inc. (NYSE:MRK) is one of the stocks Jim Cramer recently discussed. Merck & Co., Inc. (NYSE:MRK)'s shares have lost 16% year-to-date as investors continue to be disappointed by the dropping revenue of its GARDASIL HPV drug in China. They are also worried about the patent expiration of the firm's mega cancer drug KEYTRUDA and wondering whether Merck & Co., Inc. (NYSE:MRK) will be able to follow up with an equally successful successor. However, the shares did gain 3% this week after Pfizer announced that its bladder cancer drug PADCEV improves survival rates when paired with KEYTRUDA. Cramer was impressed as he commented: 'Look at Merck. I mean, Saint Merck. What a tough, what a tough.' Photo by National Cancer Institute on Unsplash Here are his earlier comments about Merck & Co., Inc. (NYSE:MRK): 'Well, this GARDASIL, when is it? The Chinese are not really helping them sell, because you would have thought the Chinese would. . .and then you've got the KEYTRUDA, you know the patent cliff coming up. . .it's amazing, but they are talking about their animal division. When you're talking about your animal division you don't have enough [inaudible] to talk.' While we acknowledge the potential of MRK as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the . READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now. Disclosure: None. This article is originally published at Insider Monkey. Sign in to access your portfolio
Yahoo
19 minutes ago
- Yahoo
U.S. Alcohol Consumption Hits 90-Year Low - Zero-Proof Spirits Like Arkay and Beyond Spirits Are Filling the Gap
Health-conscious Americans are swapping liquor for plant-based, alcohol-free alternatives Miami, Florida--(Newsfile Corp. - August 15, 2025) - For the first time in nearly a century, alcohol consumption in the United States has fallen to historic lows. A surprising driver behind this shift? Younger, health-conscious consumers who are drinking less - or not at all - in favor of mindful, wellness-oriented lifestyles. This decline in traditional liquor sales is not a sign of the end for social drinking. Instead, it marks the beginning of a new era - one led by zero-proof spirits like Arkay Beverages and Beyond Spirits, the world's first plant-based, alcohol-free whisky. "We are witnessing the biggest drinking culture transformation in 90 years," said Reynald Vito Grattagliano, founder of Arkay Beverages and Beyond Spirits. "Consumers still want the taste, ritual, and social connection of spirits - but without the downsides of alcohol. Our zero-proof innovations deliver exactly that." According to industry analysts, several factors are fueling this trend: Gen Z & Millennials are choosing moderation and alcohol-free lifestyles at unprecedented rates. Health and wellness priorities are shifting spending toward low- and no-alcohol options. Innovation in taste and quality has made zero-proof spirits a viable alternative to traditional liquor. Arkay and Beyond Spirits stand at the forefront of this shift. Arkay offers a wide range of zero-proof alternatives to popular spirits - from whisky and rum to tequila and gin - all made without sugar, artificial sweeteners, or calories. Beyond Spirits takes plant-based innovation to the next level with its alcohol-free whisky crafted from 100% natural, sustainable ingredients. Why Zero-Proof Spirits Are the Future: Social without the hangover: Enjoy the experience of a night out without next-day regrets. Inclusive drinking culture: Alcohol-free options allow everyone to participate - from sober-curious to designated drivers. Better for body and mind: Supports mental clarity, fitness goals, and overall wellness. "This isn't a fad - it's a global movement," added Grattagliano. "Alcohol consumption may be at a 90-year low, but social connection and celebration are stronger than ever. Zero-proof spirits are the bridge between tradition and tomorrow." As Americans turn away from liquor, brands like Arkay and Beyond Spirits are proving that the future of drinking is not about alcohol - it's about choice, health, and innovation. About Arkay Beverages Founded in 2011, Arkay Beverages pioneered the zero-proof spirits category, offering alcohol-free alternatives to classic liquors. Each product is crafted to deliver the authentic taste of spirits without alcohol, sugar, or calories. About Beyond Spirits Beyond Spirits is the creator of the world's first plant-based, alcohol-free whisky. Combining innovation, sustainability, and craftsmanship, the brand delivers a premium drinking experience for health-conscious consumers worldwide. Press Contact: Person Name:Reynald Vito Grattagliano Media RelationsArkay Beverages & Beyond SpiritsEmail: press@ | To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
19 minutes ago
- Yahoo
Consumer health is 'relatively sunny,' but some risks persist
Retail sales rose 0.5% in July, slightly below Wall Street's estimates. Meanwhile, preliminary consumer sentiment for August declined to 58.6 from the previous reading of 61.7. Bank of America Institute senior economist David Tinsley and Fitch Ratings senior director David Silverman join Market Catalysts with Julie Hyman to discuss the data and the health of the consumer. To watch more expert insights and analysis on the latest market action, check out more Market Catalysts. You mentioned the your bank's credit card data, which is a great source of what people are doing, sort of, in real time. What about its predictive ability, right? Are there any signs telling you whether, to David Silverman's point, you know, kind of whether that it is going to keep up going into the fall? Well, I'd point to two things in our latest report. Uh, and in a sense they're cross-cutting. One is, we see weakness at the lower income consumer end. So in our data there's virtually zero growth year-on-year in consumer spending for the bottom third of households by income. But the good news, I think, is that middle and higher income households are continuing to spend. So, I think, you know, that does bode uh, reasonably well in terms of going forward. And then the other thing I'd just mentioned is that when you look at some of the metrics of financial health for the consumer, like their ability, essentially, to spend on their credit cards, whether they're paying off their full balance every month, these look pretty good, better than they did in 2019. So, I think, you know, there's some, there's some, you know, clouds out there if you like, but by and large, the picture is still relatively sunny. Um, David Silverman, what about though, in particular, that low-income consumer? Um, who are the retailers that are sort of most exposed to that consumer? Can we expect that they are going to see some struggles? Yes, so, those, those retailers would be discounters and dollar stores are some of the primary examples. What's become interesting over the last couple of cycles is a lot of these retailers, uh, will both benefit and be negatively impacted by some of this dislocation in the low-end consumer. Uh, we could see trade down that benefits, uh, companies like Walmart and, and, and Target and Costco and, and Amazon. Uh, that being said, a lot of these companies, uh, over the last number of years have added discretionary products to their mix. Uh, and there's some risk that the low-end consumer pulls back on, uh, purchase of these types of items. Uh, so we could see some, some positives and some negatives, uh, that a bit offset each other, uh, as you know, the, the low-end consumer struggles a bit in the current environment.
