Inspired By Divers & Runners, New Collabs From SOAR x Altra & Ama x Salomon Are Forces Of Nature!

Hype Malaysia

3 days ago

We've said it before, and we'll say it again: collab drops are always among the most exciting products to get a hold of, not only for the exclusivity of having them, but also for their unconventional creativity and design.
You never know what to expect when two great minds or companies join together – and these pairs exceed all expectations!
SOAR x Altra Trail Gear Collection
Altra and SOAR, two titans of the running world, recently came together to create a new collection. Thanks to SOAR's love of high-performance clothing and Altra's knowledge of footwear, the two have put together a comprehensive trail racing system that maximises performance capabilities.
Reportedly 'engineered for speed, protection, comfort, and control,' this line was tested by top athletes and features race-day equipment that can withstand the heat, long distances, and rough terrain.
The pair's interpretation of the Mont Blanc Carbon is the capsule's focal point. A sole unit that combines a full-length carbon plate for propulsion with a dual-density midsole and Vibram outsole is one of the many features that make these trail shoes race-ready.
Its vibrant 'Prism' style complements the clothing by fusing white with a range of hues and acknowledging the two through co-branding.
The Trail Race Top, a featherlight top with UPF 50 protection at the shoulders and upper arms, is the first piece of the rest of the racing system.
Additionally, it has ultralight mesh at the torso and panels that are resistant to abrasion. The coordinating lightweight cap complements this. The pair's Trail Race Shorts, which are made using RHEON, a reactive superpolymer created using NASA technology, complete the collection.
In response to running's impact, it stiffens to absorb energy and then relaxes for comfort.
Integrated storage and a waistband-free design highlight comfort.
SOAR x Altra's collab collection is available now via SOAR, Altra, and select specialty shops. The Mont Blanc Carbon trail shoes cost US$260 (~RM1,099), while the clothing ranges from the Printed Run Cap for US$65 (~RM274) to the Trail Race Top for US$200 (~RM846) and the Trail Race Shorts for US$285 (~RM1,205).
Ama x Salomon XT-Whisper Void
By consistently reinventing the silhouette and growing its universe through innovative new partnerships and colourways, Salomon's XT-Whisper continues to be a top choice for the footwear brand.
In a collaboration with her creative agency, I Came Home Late Studios, British singer-songwriter Ama has joined forces with Salomon to offer the Ama x Salomon XT-Whisper Void.
The redesigned Whisper comes in a whimsical colourway of Vanilla Ice, Fusion Coral, and Emberglow.
Each colour design has a deeper meaning that is inspired by the sea and the bravery of Japanese 'Ama' divers, who have been plunging into the ocean for centuries to collect pearls.
Seaweed green appropriately honours the greenery that resides beneath the undercurrents, coral orange symbolises 'a flash of life—vivid, raw, and the same shade that warms the gloves of the divers,' and white speaks to the 'treasure sought in silence.'
In terms of functionality, the new collaborative Whisper Void has an Agile Chassis system that guarantees stability, support, and grip in addition to the traditional Sensifi™ and Quicklace precision fit.
'Number one (reason to wear Salomon) is functionality, at the end of the day, it doesn't matter if you're a fashion girl, there's nothing more annoying than having shoes that don't feel good,' Ama explained in a press statement.
She further discussed her personal affinity for the brand, as it served as the core footing for the collaborative venture.
The Ama x Salomon XT-Whisper Void is available now at Salomon's official and other websites. The pair is retailing for US$170 (~RM719).