TVS Motor rides into Indonesian EV market with locally assembled iQube
TVS Motor
Company has made its entry into Indonesia's electric two-wheeler market with the launch of its flagship e-scooter, the iQube, marking a strategic move to expand its presence across Southeast Asia.
The iQube will be assembled locally at TVS's East Karawang facility, allowing the company to tap into government incentives aimed at promoting domestic EV production. Bookings have opened at an introductory price of IDR 29.9 million (roughly ₹1.6 lakh), positioning the e-scooter as a competitive player in Indonesia's urban mobility segment.
'Indonesia has seen a compounded annual growth of over 100 per cent in its two-wheeler EV market over the last three years,' said James Chan, Senior Vice-President, ASEAN, TVS Motor Company. 'There's strong policy support, and consumer interest is picking up. We believe the iQube, with its proven track record and competitive pricing, fits well into this evolving landscape.'
To support its rollout, TVS is building out its local sales and service infrastructure. The goal, the company says, is to deliver a seamless ownership experience from test ride to after-sales support.
Globally, the iQube has already clocked over 600,000 users, a milestone that TVS believes underlines its reliability and relevance in varied market conditions. 'This launch is not just about entering a new market, it's about bringing a globally trusted product to a new audience,' said Madhu Prakash Singh, Vice President, EV International Business.
The iQube is targeted at city commuters, offering a real-world range of 115 km on a single charge, a top speed of 78 kmph, and quick acceleration from 0–40 kmph in just over four seconds.
As the Indonesian government continues to push for higher EV adoption and local manufacturing, TVS's early bet on localisation could give it a critical edge over import-reliant competitors, particularly as supply chain costs fluctuate and regional regulations tighten.
With the iQube, TVS is betting on more than just a single product. It's placing a long-term wager on Indonesia as a key hub in its broader ASEAN growth plan.
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