UK luxury homeware brand LUSSO eyes UAE expansion as part of £1 billion growth strategy
Crafting iconic spaces for the Middle East's new era of luxury living
British luxury homeware brand LUSSO is accelerating its global expansion with a strategic move into the UAE, part of a bold five-year plan to become a £1 billion business.
The announcement follows a year of impressive growth, during which the company surpassed its financial targets by 10 per cent and strengthened its international footprint, now shipping to over 90 countries.
Founded in 2014, LUSSO has quickly become a go-to name in the global interiors space, known for its architecturally awarded stone baths, sleek basins, and design-led homeware collections. LUSSO is renowned for its exclusive use of Tiffany Marble, one of the world's rarest materials. The brand creates bespoke, made-to-order products from this exquisite marble, ensuring each piece is unique to the customer.
Now, with the launch of a new global e-commerce platform and plans for a physical showroom in the UAE, the brand is bringing its vision of luxury living to one of the world's fastest-growing interiors markets.
Wayne Spriggs, founder and CEO of LUSSO said: 'The UAE is one of the most elusive luxury interiors markets globally right now. With world-class developments underway, such as the Saudi Vision 2030, and a consumer base that values both craftsmanship and quality, it's a natural next step for us. We see the Emirates as a regional hub and a strategic gateway to the broader MENA market.'
Showroom to open in the UAE
LUSSO's dedicated UAE website launched in 2023 and has already delivered exceptional results, with customer demand in the region exceeding all expectations. Now, the company is preparing to open its first UAE showroom, allowing clients to experience LUSSO's hallmark craftsmanship in person.
The Middle East has quickly become a focal point for the brand's expansion. Its products have already featured in a number of high-profile projects, including within Saudi Vision 2030, positioning itself at the heart of luxury homeware design.
Over the past decade, LUSSO has built a loyal customer base that spans luxury homeowners, architects, and interior designers. Its reputation has attracted some of the world's most prestigious names, with their products featured in Claridge's and The Connaught in London, The Venetian in Las Vegas, and iconic brands such as LVMH, Tiffany & Co, and Harrods.
This global recognition has played a central role in LUSSO's fast-paced growth and its continued success in entering new markets.
At the core of LUSSO's next chapter is digital transformation. In partnership with Shopify, the brand is developing a cutting-edge e-commerce platform set to launch in Q2 of 2025. The new site will expand its offering beyond bathrooms to include lighting, furniture, flooring, and accessories, positioning LUSSO to become the UK's leading luxury homeware department store.
This digital-first approach gives the company a scalable, capital-efficient model for global growth, something investors are increasingly drawn to in a post-pandemic retail landscape.
LUSSO's ambition to reach £1 billion in valuation is driven by investment in innovation, sustainability, and talent. The company is refining its supply chain to meet the highest environmental standards, researching more sustainable materials and packaging solutions, and ensuring product longevity remains a central value.
"LUSSO has always been about redefining luxury living, and the past 12 months have proven that our ambition knows no limits," says Spriggs. 'From exceeding our growth targets to expanding into new global markets, every milestone brings us closer to our goal of becoming a £1 billion brand. With continued investment in innovation, product design, and exceptional talent, we are more confident than ever in our future,' he added.
As LUSSO prepares for the next phase of its global journey, the UAE is central to its strategy. With robust demand for high-end interiors and a booming luxury property market, the region offers the perfect backdrop for the next evolution of the brand.
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