AlUla to host first Instagram Creators Summit in MENA
The ancient city of AlUla is poised to make history as it hosts the first-ever Instagram Creators Summit in the Middle East and North Africa (MENA) region from April 20 to 22.
The high-profile event highlights AlUla's growing global reputation as a hub for digital innovation, cultural tourism, and creative industries.
The summit is being organised by global tech leader Meta, in strategic partnership with the Royal Commission for AlUla (RCU), and in collaboration with the Saudi Tourism Authority (STA) and the Kingdom's new national airline, Riyadh Air.
Designed to spotlight the future of content creation in the digital age, the Instagram Creators Summit will gather dozens of top global social media influencers and digital content creators, collectively representing an audience of over 231 million followers worldwide.
Attendees will take part in curated sessions featuring thought-provoking panel discussions, trend-focused keynote speeches, and expert-led conversations covering key themes such as artificial intelligence (AI) in content creation, influencer marketing strategies, platform optimisation, and the future of the creator economy.
A central highlight of the event will be a deep dive into Meta AI, showcasing its latest tools and how they are revolutionising how creators generate content, drive engagement, and unlock monetisation opportunities.
Creators will also benefit from interactive discussions with Meta's product managers and gain early access to new product developments designed to support next-generation content creation. Dedicated sessions will explore platform features and best practices for growth on Instagram and other Meta-owned platforms.
AlUla, a UNESCO-recognised heritage site, will also lead important conversations on preserving cultural identity in an increasingly digital world. Creators will explore how storytelling, heritage, and local craftsmanship shape the authentic narratives of travel destinations, and how creators play a crucial role in promoting responsible tourism.
As part of their immersive journey, attendees will experience AlUla's unmatched tourism offerings – from luxury resorts in AlUla like Habitas AlUla, Banyan Tree AlUla, Dar Tantora The House Hotel, and The Chedi Hegra, to world-renowned heritage sites including Hegra, Saudi Arabia's first UNESCO World Heritage Site, AlUla Old Town, and Madrasat Addeera in the vibrant AlJadidah Arts District.
Through curated experiences in culture, wellness, adventure, and the arts, the summit aims to position AlUla as a premier destination for content creators and digital nomads, while reinforcing Saudi Arabia's vision to become a leading global centre for culture and innovation.
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