Ferrero Announces New Nutella Flavor
On Friday, May 9, Ferrero North America announced a "slate of new innovations for the next twelve months at Sweets & Snacks Expo 2025."
Among the major announcements from the company were Ferrero Rocher adding chocolate squares, repurposing the shape of its iconic candy. The company also confirmed what many thought to be an April Fools' Day joke of the partnership between TicTac and Dr. Pepper for a new flavor.
Perhaps the most notable announcement, though, came from its Nutella brand. Ferrero revealed it's adding a new flavor for the first time in more than 60 years: Nutella Peanut.
"Nutella's first taste innovation in more than 60 years, this latest addition to the Nutella portfolio is the best of both worlds. It combines the distinctive creaminess of Nutella cocoa hazelnut spread with the delicious taste of roasted peanuts," the company said in its announcement.
The new product is set to hit shelves in spring 2026.
"Our momentum here has never been stronger," Michael Lindsey, President and Chief Business Officer of Ferrero North America said in a statement. "Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company's history. These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America."
Ferrero wasn't quite done yet, though. The company also announced a new Butterfinger flavor, marshmallow, following the success of its salted caramel flavor, hitting shelves in September 2025.
Ferrero also announced a new Crunch bar flavor, white chocolate, coming to the market for Halloween - only for a limited time.Sign in to access your portfolio
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