Unlocking Saudi hospitality: AVANA and Ezdaher pave new investment pathways to support Vision 2030
Saudi Arabia's Vision 2030 sets an ambitious target: welcoming 150 million visitors annually and positioning the Kingdom as a global hospitality hub. Delivering this vision demands more than hotel construction; it requires a complete ecosystem of entrepreneurs, capital providers, government programs, and efficient financial markets to mobilize and sustain investment at scale.
AVANA Companies, a US-based private credit and real estate investment firm with over two decades of experience financing hospitality projects globally, has developed a dual initiative to strengthen Saudi Arabia's hospitality investment landscape. Through its affiliate, Ezdaher Financing Company, AVANA is introducing structured financing programs and pioneering crowdfunding solutions designed to unlock domestic capital and create sustainable, inclusive growth.
Leveraging partnerships with global leaders such as IHG Hotels and Resorts and Oaktree Capital Management, AVANA has developed an innovative co-funding program that pools institutional capital into a streamlined funding framework. This model overcomes traditional barriers such as lengthy approval processes and extensive guarantees by enabling faster capital flows for hotel construction projects. While initially focused on established US markets, the asset-backed structure is highly relevant for Middle Eastern investors seeking secure exposure to global hospitality sectors. With Ezdaher's regional initiative, AVANA is well-positioned to align international investment practices with the strategic ambitions of Saudi investors.
'By combining our global hospitality financing expertise with local presence through Ezdaher, we are committed to creating pathways that empower investors and advance Vision 2030,' said Sundip Patel, CEO of AVANA Companies.
Alongside its global initiatives, AVANA is addressing the critical need to activate Saudi Arabia's domestic capital base. Traditional loan capital often remains immobilized until maturity, slowing economic circulation. The EqualSeat platform, developed under the Ezdaher banner, introduces an innovative crowdfunding model that transforms passive savings into active investment. Through EqualSeat, Saudi investors can directly participate in private credit, SME Funding, and real estate opportunities. This approach increases liquidity for financial institutions, supports broader entrepreneurship, and stimulates economic expansion through the Keynesian multiplier effect.
Saudi Arabia's financial modernization efforts have made significant strides, but a thriving crowdfunding sector requires ongoing regulatory development, standardized risk grading, and greater investment transparency. Building investor trust will be critical to unlocking the full potential of domestic capital markets and ensuring that private sector initiatives complement public-sector programs without overlap or conflict.
AVANA Companies and Ezdaher Financing Company are actively seeking partnerships with family offices and institutional investors to drive sustainable hospitality growth, create high-quality employment opportunities, and support Saudi Arabia's economic diversification goals.
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